Craig Velez

Supervisor, Campaign Management at Monster WorldWide

Location
Greater New York City Area
Industry
Online Media
Current
  1. Monster
Previous
  1. AOL
Education
  1. Saint Thomas Aquinas College
Recommendations8 people have recommended Craig
262connections

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Background

Summary

Experienced in ad serving technologies (Open AdStream, Adtech, DFP), working with all levels of a sales organization, internal and external clients, advertising agencies and 3rd party ad vendors. Very comfortable working in a fast paced, tight turn-around environment while maintaining a high level of attention to detail.

Experience

Supervisor, Campaign Management

Monster
– Present (3 years 1 month)

-Responsible for managing a team of seven directly reporting Campaign Managers
-Oversee pre- and post-sales procedures such as assessing client needs, marketing objectives, backend metrics, collecting and trafficking creatives, troubleshooting, reporting, forecasting, and billing
-Involved in the adoption of new yield manager tools and order management systems
-Instrumental in ad server migration of over 5,000 flights, coordinating deadlines and projects, and delegating responsibilities
-Investigate under-delivering campaigns and provide guidance in how to improve performance
-Coordinate teams across the company including Sales, Inventory, Strategy, Media Solutions, Ad Support and upper management

Sr. Campaign Manager

AOL
(1 year 7 months)Dulles, VA and Boston, MA

-Responsible for a team of two employees, including training and day to day tasks
-Acting manager in absence of direct manager, responsible for a team of five employees
-Successfully cross-trained a sales staff of 20 employees on specific job functions
-Conducted presentations designed for sales department audience of 45 employees
-Managed the advertising campaigns for five Account Executives, whose business is comprised of 100 advertisers of varying complexity, and valued at $35 million annually

Campaign Manager

AOL
(1 year 6 months)Dulles, VA

-Responsible for on time implementation of over 200 online advertising campaigns, amounting to approximately $72 million annually
-Acting manager in absence of direct manager, responsible for a team of 12 employees
-Facilitated meetings and phone conferences with Sales Directors and Management
-Involved with streamlining processes and work flows for organization

Campaign Coordinator

AOL
(2 years 1 month)Dulles, VA

-Responsible for on time implementation of over 100 online advertising campaigns, amounting to approximately $40 million dollars annually
-Familiar with various vendor formats such as Pointroll, Atlas, Eyewonder, Mediaplex, and Double Click
-Managed relationships with ad agencies, clients and sales representatives from four different geographical regions
-Actively participated in voluntary employee Mentor program

Certifications

IAB Digital Ad Operations Certification

Certification Commission, License DAOC00178
– Present

Skills

  • Online Advertising
  • Online Campaign...
  • Trafficking
  • DART for Publishers
  • Adtech
  • Helios
  • Open Ad Stream
  • Maxifier
  • Impresto
  • Solbright
  • SnagIt
  • Salesforce.com
  • MPS
  • Microsoft Office
  • Metrics
  • Digital Media
  • Revenue Forecasting
  • Optimizations
  • Client Billing
  • CPC
  • CPA
  • CPL
  • PPC
  • DoubleClick
  • Rich Media
  • Campaign Management
  • Advertising Operations
  • Ad Serving
  • DFP
  • Advertising
  • See 15+  See less

Education

Saint Thomas Aquinas College

Bachelors of Science, Marketing

Honors & Awards

AOL Peer Recognition Award - Received for outstanding service, March 2011 and May 2011

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