Craig Velez

Supervisor, Campaign Management at Monster WorldWide

Greater New York City Area
Online Media
  1. Monster
  1. AOL
  1. Saint Thomas Aquinas College
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Experienced in ad serving technologies (Open AdStream, Adtech, DFP), working with all levels of a sales organization, internal and external clients, advertising agencies and 3rd party ad vendors. Very comfortable working in a fast paced, tight turn-around environment while maintaining a high level of attention to detail.


Supervisor, Campaign Management

– Present (3 years 1 month)

-Responsible for managing a team of seven directly reporting Campaign Managers
-Oversee pre- and post-sales procedures such as assessing client needs, marketing objectives, backend metrics, collecting and trafficking creatives, troubleshooting, reporting, forecasting, and billing
-Involved in the adoption of new yield manager tools and order management systems
-Instrumental in ad server migration of over 5,000 flights, coordinating deadlines and projects, and delegating responsibilities
-Investigate under-delivering campaigns and provide guidance in how to improve performance
-Coordinate teams across the company including Sales, Inventory, Strategy, Media Solutions, Ad Support and upper management

Sr. Campaign Manager

(1 year 7 months)Dulles, VA and Boston, MA

-Responsible for a team of two employees, including training and day to day tasks
-Acting manager in absence of direct manager, responsible for a team of five employees
-Successfully cross-trained a sales staff of 20 employees on specific job functions
-Conducted presentations designed for sales department audience of 45 employees
-Managed the advertising campaigns for five Account Executives, whose business is comprised of 100 advertisers of varying complexity, and valued at $35 million annually

Campaign Manager

(1 year 6 months)Dulles, VA

-Responsible for on time implementation of over 200 online advertising campaigns, amounting to approximately $72 million annually
-Acting manager in absence of direct manager, responsible for a team of 12 employees
-Facilitated meetings and phone conferences with Sales Directors and Management
-Involved with streamlining processes and work flows for organization

Campaign Coordinator

(2 years 1 month)Dulles, VA

-Responsible for on time implementation of over 100 online advertising campaigns, amounting to approximately $40 million dollars annually
-Familiar with various vendor formats such as Pointroll, Atlas, Eyewonder, Mediaplex, and Double Click
-Managed relationships with ad agencies, clients and sales representatives from four different geographical regions
-Actively participated in voluntary employee Mentor program


IAB Digital Ad Operations Certification

Certification Commission, License DAOC00178
– Present


  • Online Advertising
  • Online Campaign...
  • Trafficking
  • DART for Publishers
  • Adtech
  • Helios
  • Open Ad Stream
  • Maxifier
  • Impresto
  • Solbright
  • SnagIt
  • MPS
  • Microsoft Office
  • Metrics
  • Digital Media
  • Revenue Forecasting
  • Optimizations
  • Client Billing
  • CPC
  • CPA
  • CPL
  • PPC
  • DoubleClick
  • Rich Media
  • Campaign Management
  • Advertising Operations
  • Ad Serving
  • DFP
  • Advertising
  • See 15+  See less


Saint Thomas Aquinas College

Bachelors of Science, Marketing

Honors & Awards

AOL Peer Recognition Award - Received for outstanding service, March 2011 and May 2011

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