Clyde Callicott

Current

• VP of Marketing at Wheeling Island Hotel and Casino

Past

• Marketing Director at Casino Entertainment Concepts
• VP of Marketing at Twin River
• Director of Marketing at Ohkay Casino Resort

5 more...

Education

• University of Houston

Recommended

1 person has recommended Clyde

Connections

98 connections

Industry

Gambling & Casinos

Clyde Callicott’s Summary

PROFESSIONAL STRENGTHS & ABILITIES
•Strong Partnership/Event Marketing experience
•Strong Brand Management experience
•Strong P&L Management experience
•Strong Online Strategic Planning experience
•Strong Competitive Trend Analysis experience
•Strong Strategic & Tactical Planning experience
•Strong Market Research & Analysis experience.
•Strong Media Planning/Buying experience
•Strong Entertainment background (extensive knowledge in FOH/BOH operations)
•Member IEBA (International Entertainment Buyers Assoc.)
•Extensive entertainment buying experience
•Extensive box office operations experience

CAREER HIGHLIGHTS
Marketing:
A. Headed up all marketing initiatives for an extensive property re-branding project, this included the creation and implementation of an all new brand while replacing an established brand, the heading up all necessary research needed to create and execute the all new property brand, development and execution of the overall strategic game plan, overseeing the creation of all creative templates with relation to the launching of the new brand, and overseeing of all marketing initiatives including all internal and external marketing. B. Headed up and implemented all strategic media buying strategies which resulted in introduction of an all new demographic to the property ($5.5 MM) “new brand” advertising program.
C. Developed integrated agency competitive analysis - strategic media research and presentation of findings with the assistance of several high level consultants with recommendations for all future media implementation.
ADVERTISING: Designed and maintained advertising budgets and their results analysis to track estimated capture rate within identified markets for our property.
Introduced both traditional and non-traditional media initiatives to each property I’ve worked with including the use of product sampling; radio, newspaper and online contests.

Clyde Callicott’s Specialties:

I have a strong background in casino slot marketing, entertainment operations and Food and Beverage areas of large, medium and smaller casino environments.

Clyde Callicott’s Experience

• VP of Marketing

  Wheeling Island Hotel and Casino

  (Gambling & Casinos industry)

  February 2008 — Present (1 year 6 months)

  PROFESSIONAL STRENGTHS & ABILITIES
  •Experience in multi property marketing (was in charge of 2 property’s marketing operations). •Strong Partnership/Event Marketing experience
  •Strong Brand Management experience•Strong P&L Management experience •Strong Online Strategic Planning experience
  •Strong Competitive Trend Analysis experience •Strong Strategic & Tactical Planning experience •Strong Market Research & Analysis experience •Strong Media Planning/Buying experience
  •Strong Entertainment background (extensive knowledge in FOH/BOH operations)•Member IEBA (International Entertainment Buyers Assoc.)
  •Extensive entertainment buying experience•Extensive box office operations experience

Additional Information

Clyde Callicott’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch