
Ph.D. in Business
Venice Area, Italy

Ph.D. in Business
Venice Area, Italy
(Wholesale industry)
July 2007 — August 2007 (2 months)
Customer relationship, churn rate analysis and inquiring the former customers about their reasons to abandon the relationship with MTC as supplier.
Developing a new advertising strategy.
(Food & Beverages industry)
October 2003 — December 2003 (3 months)
Accountability; searching for new customer references; managing the first selling activities.
At that period, the company was a new corporation.
Master , Marketing and Communications , 2005 — 2008
Master Thesis: "New design approaches to the creation of sustainable interactions". Final mark 110/110 cum laude.
July 2008 - October 2008: For the innovativeness of the thesis, my research on design, interaction design and innovation management is currently continuing at the University Ca' Foscari of Venice.
September 2008: I partecipated at the EIASM 3rd Workshop on Managing Cultural Organisations with the article "Innovating in cultural industries: products, processes, places" written with the Prof. Calcagno M.
Bachelor , Foreign Commerce , 2000 — 2004
Master Thesis: "Evolution of the coffee consumption and new distributive formats: the Starbucks case" - final mark 102/110.
Ph.D. , Business , 2008
innovation management, marketing, interaction design, sustainability