Clary Leffel

Location
Columbus, Ohio Area
Industry
Consumer Goods

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Clary Leffel's Overview

Current
Past
Education
Connections

500+ connections

Clary Leffel's Summary

MBA graduate with more than 14 years of International experience in consumer marketing, business and marketing strategy, business management, and supply chain management mainly in consumer packaged goods. Results-driven, analytical, commercially-oriented, creative, driven, works well individually and in teams and thrives under pressure.

Specialties

Business strategy, trade marketing, consumer marketing and supply change management mainly within consumer goods companies

Clary Leffel's Experience

Marketing Director - Ortho

The Scotts Miracle-Gro Company

Public Company; 5001-10,000 employees; SMG; Consumer Goods industry

November 2011Present (2 years 11 months) Columbus, Ohio Area

Multicultural Marketing Manager

The Scotts Miracle-Gro Company

Public Company; 5001-10,000 employees; SMG; Consumer Goods industry

May 2011December 2011 (8 months) Columbus, Ohio Area

• Primary responsibility for leading the multi-cultural marketing initiatives for all the brands.
• Develop and implement the Hispanic/ multicultural segment strategy and successfully introduce specific marketing campaigns which results in growing the consumer base supporting each region.
• Establish Hispanic marketing strategy, plan and calendar.
• Coordinate and oversee Hispanic media plan, added value and activation.
• Manage the development of media communication in Spanish for TV, Print, Online and Direct Marketing initiatives.
• Hispanic marketing leadership and presentations to field marketing, agencies and staff.

Marketing Manager Naturals

The Scotts Miracle-Gro Company

Public Company; 5001-10,000 employees; SMG; Consumer Goods industry

January 2010May 2011 (1 year 5 months) Columbus, Ohio Area

• Responsible for invoice sales and contribution margin targets for the business.
• Drive key marketing and product initiatives, like attracting target consumers and delivering significant innovation.
• Get alignment with sales teams on marketing plans.
• Champion the business vision and strategy in the organization (cross functionally, regionally, BDTs, etc)
• Develop Strategic Plans for 2011-2015.

International Category Manager

The Scotts Miracle-Gro Company

Public Company; 5001-10,000 employees; SMG; Consumer Goods industry

March 2008December 2009 (1 year 10 months) Godalming, UK

• Develop and implement the International business strategy for Plant Food and Growing Media.
• Manage the innovation roadmap for both categories, responsible for new product development from concept to launch and implementation.
• Work closely with the local Marketing teams to ensure full integration of the overall International strategy.
• Responsible for category budgeted sales and margin growth objectives, including P&L management.
• Recommend and develop advertising and media allocation across International.
• Define, prioritise and validate plans to expand into new geographical areas.

Head of Marketing

trutap

Privately Held; 11-50 employees; Internet industry

January 2007December 2007 (1 year) London, United Kingdom

Start-up in mobile social networking and messaging
• Developed and implemented the new brand image.
• Successfully launched the beta application internationally, acquiring over 10,000 active users in two months.

Marketing Manager

LunarStorm UK

Privately Held; 51-200 employees; Online Media industry

July 2006November 2006 (5 months) London, United Kingdom

One of the first online social network established in Sweden in 1996, targeted mainly at older teenagers.
• Increased membership and retention in quantity and quality via ATL and BTL communications.

Marketing Director

Santo Domingo Motors

Automotive industry

January 2006June 2006 (6 months) Santo Domingo, Dominican Republic

Exclusive distributor of automotive brands Nissan, General Motors, Suzuki and Yamaha, their spare parts and service.
Internal consultant, acting as Marketing Director.
• Created and managed the group's first marketing department, with clear responsibilities and control mechanisms.

Strategic Marketing Internship

Mitsui Babcock

Privately Held; 1001-5000 employees; Oil & Energy industry

June 2005December 2005 (7 months)

Educational Institution; 1001-5000 employees; Higher Education industry

September 2004September 2005 (1 year 1 month)

Business manager - Kimberly-Clark brands

Mercasid

Partnership; 1001-5000 employees; Consumer Goods industry

January 1999September 2004 (5 years 9 months) Santo Domingo, Dominican Republic

• P&L management for the product categories, comprising of 17 brands.
• Developed and implemented strategic business, marketing and operational plans on a yearly basis.
• Responsible for determining and establishing product prices, including preliminary costing of imported goods.
• Traditional consumer goods brand manager responsibilities for the three product categories, including developing and implementing ATL and BTL communications, promotional activities, direct marketing, pricing, distribution objectives and coordinating market research.
• Designed and implemented all trade activities for the category, like sales promotions, consumer promotions, point of sale material, in-store activities, among others. Negotiated with key customers its implementation.
• Created and negotiated, in conjunction with the sales department, annual account plans with sales volume and profitability for the top 150 customers.
• Established channel distribution objectives, and designed the trade plans to ensure they were reached, for chain supermarkets, independent retailers, wholesalers, downtrade distributors and small corner shops.
• Led product portfolio selection and NPD of customised products for local market.
• Directly managed four merchandisers' supervisors, and, in absence of the sales manager, three sales supervisors.
• Representative of Dominican Republic in Kimberly-Clark’s Latin America Trade Marketing team.

Planner

Mercasid

Partnership; 1001-5000 employees; Consumer Goods industry

March 1996January 1999 (2 years 11 months)

Planner buyer for finished products and production and materials planner for consumer goods.
• Inventory planning, buying and management for all imported finished goods, which included calculating optimal stock level and lead times.
• Responsible for production planning for the soap production plant, as well as planning for soap's raw materials and packaging materials.
• Part of the new product development teams for personal care, soaps and international products.
• Led the Sales and Operation Planning (SOP) module implementation in the SAP/R3 project.
• Part of the implementation project of Materials Management and Production Planning modules of SAP/R3.
• Supply chain management representative in the Imported Products and Personal Products Strategic Business Units.
• Representative for Dominican Republic in Unilever Caribbean’s supply chain management team.

Clary Leffel's Languages

  • English

    (Native or bilingual proficiency)
  • Spanish

    (Native or bilingual proficiency)
  • French

    (Elementary proficiency)

Clary Leffel's Skills & Expertise

  1. Consumer Products
  2. Marketing Strategy
  3. Product Development
  4. Customer Insight
  5. Strategy
  6. Marketing Research
  7. Cross-functional Team Leadership
  8. FMCG
  9. Market Planning
  10. Direct Marketing
  11. Sales Operations
  12. Market Research
  13. Brand Development
  14. Pricing
  15. Brand Management
  16. Competitive Analysis
  17. Integrated Marketing
  18. Segmentation
  19. Marketing
  20. Trade Marketing
  21. P

View All (21) Skills View Fewer Skills

Clary Leffel's Education

University of Strathclyde

MBA, Business, Strategy

September 2004September 2005

Activities and Societies: Social Commitee

Instituto Tecnológico de Santo Domingo

Industrial Engineering, Master in Management

19982000

Instituto Tecnológico de Santo Domingo

Industrial Engineering

19921996

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