Professor of Integrated Marketing Communications and Public Relations at Northwestern University
Greater Chicago Area
- Current
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- Visiting Professor at Peking University of Politics and Law
- "Political Expert" at WLS-TV ABC Chicago IL USA
- Founder at U.S. China Brand Group
- Member at Arthur W. Page Society
- Professor of Integrated Marketing Communications and Public Relations at Northwestern University
- Past
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- Adjunct Professor of Business (China) at Sun Yat-sen, Xiamen, Nanjiing, Jinan University School of Business
- Vice President Integrated Marketing and Communications and Board Member at eMarketWorld
- Legislative Liaison at Office of the Attorney General - Wisconsin
- Assistant and Speechwriter at Office of the Governor - Wisconsin
- Education
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- University of Wisconsin-Madison
- The University of Texas at Austin - The LBJ School of Public Affairs
- University of Wisconsin-Madison - School of Business
- Recommended
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2 people have recommended Clarke - Connections
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- Industry
- Public Relations and Communications
- Websites
Clarke Caywood’s Summary
Professor Caywood teaches graduate classes in crisis and issues management, marketing and public relations. In 2008 he carried the Olympic Torch in Lijiang China. He also served as political advisor ABC-TV WLS in Chicago for the national elections. He is a leading speaker on crisis management and the use of databases for media and print tracking for public relations and marketing. He is editor of the best selling Handbook of Strategic Public Relations & Integrated Communications (McGraw Hill, 1997) and the Handbook of Communications in Corporate Restructuring and Takeovers for Prentice-Hall. He was named by PRWeek as one of the most influential 100 PR people of the 20th century and one of the top 10 outstanding educators in 2000. He was named Educator of the Year by the Public Relations Society of America in 2002-2003). He holds a joint doctorate from the Graduate School of Business and the Graduate School of Journalism and Mass Communications from the University of Wisconsin-Madison (1986), a graduate degree in Public Affairs from the Lyndon B. Johnson School, University of Texas at Austin (1972)and a BBA from the University of Wisconsin-Madison (1969). He has taught in the marketing department of the Graduate School of Business of the University of Wisconsin at Madison as well as the Graduate Business College at Marquette University in Milwaukee, Wisconsin. Clarke has been a business consultant and trainer for Emerson Electric and to IBM Corporation, DestiNY USA. Professor Caywood is a widely recognized speaker and trainer for business, web marketing conferences and trade associations. During the national political elections he speaks on political advertising and communications. He is a visiting scholar and instructor for the Graduate School of Business of Sun Yat-sen, Xiamen, Zhejing and Nanjing Universities.
Clarke Caywood’s Specialties:
Extensive training and education for larger corporations on IMC (integrated marketing communications). Advanced graduate and management level knowlege of public relations, integrated marketing, crisis management, marketing PR.
Clarke Caywood’s Experience
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Visiting Professor
Peking University of Politics and Law
(Public Relations and Communications industry)
December 2008 — Present (8 months)
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"Political Expert"
WLS-TV ABC Chicago IL USA
(Broadcast Media industry)
January 2008 — Present (1 year 7 months)
Expert sharing perspective with audience and the morning news team on the national presidential election in 2008, inauguration, appointees and Illinois and Chicago politics in 2008-2009
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Founder
U.S. China Brand Group
(Partnership; 1-10 employees; Public Relations and Communications industry)
1995 — Present (14 years)
Consulting and training of global executives in marketing, integrated marketing communications and public relations. Programs have been conducted all over the world and at Northwestern University in Evanston and Chicago IL.
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Member
Arthur W. Page Society
(Public Relations and Communications industry)
June 1993 — Present (16 years 2 months)
Member and former Board member
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Professor of Integrated Marketing Communications and Public Relations
Northwestern University
(Educational Institution; Public Relations and Communications industry)
June 1989 — Present (20 years 2 months)
Teaching and conducting research on crisis management, marketing PR, digital metric tracking systems, New Social Media for Business,
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Adjunct Professor of Business (China)
Sun Yat-sen, Xiamen, Nanjiing, Jinan University School of Business
(Higher Education industry)
2003 — 2009 (6 years)
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Vice President Integrated Marketing and Communications and Board Member
eMarketWorld
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 1998 — December 2001 (4 years)
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Legislative Liaison
Office of the Attorney General - Wisconsin
(Government Agency; 51-200 employees; Executive Office industry)
June 1972 — September 1974 (2 years 4 months)
Design and develop new legislation for the Department of Justice - Wisconsin. Budget management and political advisor.
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Assistant and Speechwriter
Office of the Governor - Wisconsin
(Government Agency; 1-10 employees; Executive Office industry)
June 1969 — August 1970 (1 year 3 months)
Part of a very small leadership team working on a daily basis with the Governor of Wisconsin (Warren P. Knowles) on speechwriting, press relations, politics and policy.
Clarke Caywood’s Education
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University of Wisconsin-Madison
Ph.D. Joint Degree in Business and Journalism-Mass Communications , Management, Public Relations/Advertising , 1978 — 1985
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The University of Texas at Austin - The LBJ School of Public Affairs
MPA , Public Policy and Politics , 1970 — 1972
First class of LBJ School. Great experience.
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University of Wisconsin-Madison - School of Business
BBA , Business , 1965 — 1969
Took additional courses in Journalism and Mass Communications including public relations with Scott Cutlip and Doug Jones. Business Coursework with Al Filley.
- Activities and Societies:
- student founder of Scott M. Cutlip Chapter of PRSSA, Active in AIESEC, WSA Campus Student Government, Chair Education Committee,
Additional Information
Clarke Caywood’s Websites:
Clarke Caywood’s Interests:
Executive speaking and training, skiing
Clarke Caywood’s Groups:
PRSA, AAAA, A.W. Page Society, AEJMC, AMA, BMA, Issues Mgmt. Council, AEJMC, Counselor's Academy, Arthur W. Page Society
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The LBJ School Network -
Wisconsin Alumni Association -
Wisconsin Business Alumni ® (Official) -
Medill IMC -
COSTA IMC (Integrated Marketing and Communications) -
Business Marketing Association of Chicago -
Communities
Clarke Caywood’s Honors:
Educator of the Year, PRSA
Educator of the Year, Chicago, Sales and Marketing Executives
Top Ten Educators of 20th Century PRWeek
Top 100 PR Professional 20th Century PR Week
Clarke Caywood’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- business deals
- reference requests
- getting back in touch
