Claire Laurentin

Current

• Partner Communications Manager at Ordnance Survey

Past

• External Affairs Manager at VectorCommand
• Customer Demand Planner - supply chain management at Unilever - Thomas Morel Foods
• European Conference Executive at Baptie & Co

• Marketing Assistant at Delcam Plc

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1 more...

Education

• University of Portsmouth
• Ecole Superieure de Commerce de La Rochelle, section Bachelor
• Oxford Brookes University

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Recommended

1 person has recommended Claire

Connections

27 connections

Industry

Government Administration

Claire Laurentin’s Summary

Claire Laurentin’s Specialties:

Events Management
Creativity
Marketing communications
Languages
Relationship management

Claire Laurentin’s Experience

• Partner Communications Manager

  Ordnance Survey

  (Government Agency; Information Technology and Services industry)

  September 2006 — Present (2 years 11 months)

  - Marketing consultancy: works with the Marketing Manager to develop marketing activity and provide marketing advice to the Partners
  - Implementation of marketing sector plan:
  o Implement the tactical marketing plan for the partner community in support of sales revenue targets short and long term and ensure these are met
  o Work closely with Sector Communications Managers and Partner Account Managers in the marketplace
  - Develop market sector knowledge: fully understands the B2B and B2C market sectors in which partners operate, keep up to date with market changes and developments and feed-back customer needs to the business to influence new product development
  - Event management: control budget for partner events led by Ordnance Survey
  - Financial Management: support Marketing Manager to manage and monitor partner budget and ensure that value for money and effective return on investment is achieved
  - Business Centre Co-ordinators recruitment as support to the Business Centre Manager
  - Responsible for promoting the Marketing department’s activities to the rest of the business

• External Affairs Manager

  VectorCommand

  (Computer Software industry)

  July 2004 — July 2006 (2 years 1 month)

  VC is a training and emergency management software provider to emergency services and government around the World
  
  - Writing and delivering marketing plan: defining marketing strategy with the Managing Director and building plan to ensure sales objectives are met:
  o Family of products re-branding and strategy
  o Website content management
  o PR and Advertising
  o Market Analysis and Research (UK, France and Germany)
  o Design & production of marketing materials
  Event Management
  - Customer relationship management and business development:
  o Managing 42 Fire Service customer accounts across Europe
  o Business Development in France and creation of partner channel in Germany (recruiting re-seller and demonstrating flagship product to prospects)
  o Gathering of customers’ requirements: basis for several New Product Development projects
  o Writing value propositions for these new products in collaboration with the Technical and Finance Directors
  - Secretary of the VectorCommand Foundation, a charity which funds research into command and emergency management projects

• Customer Demand Planner - supply chain management

  Unilever - Thomas Morel Foods

  (Food & Beverages industry)

  October 2003 — May 2004 (8 months)

  6 months contract
  
  - Satisfying Customer orders
  - Working with Customers and Brand Development Managers and Production Planner to manage customer demand
  - Jointly determining stock levels with factory planner and Inventory Controller to achieve maximum customer service
  - Notifying customers, distributors and Brand Development Managers of supply issues
  - Liaising with outside haulage and warehousing
  - Monitoring finished goods stock and stock accuracy
  Also worked on a market analysis and products audit and various internal communications campaigns.

• European Conference Executive

  Baptie & Co

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  September 2002 — July 2003 (11 months)

  - Establishing links with conference speakers for each conference
  - Managing budget for the whole event
  - Preparing all marketing materials for each conference
  - Managing the information to the delegates
  - Serving as the principal liaison with all conference corporate sponsors and hotel
  - Staff manager on-site during the conference
  - Managing all post-conference follow-up with speakers and all contracted suppliers
  - Co-ordinating of all associated financials with accounting and with suppliers

• Marketing Assistant

  Delcam Plc

  (Public Company; 201-500 employees; Computer Software industry)

  August 2001 — August 2002 (1 year 1 month)

  1 year placement
  
  - Writing press releases for the subsidiary of Delcam plc, France
  - Briefing French journalists on a day to day basis
  - Preparation of advertisements for French publications
  - Preparation of stands for various exhibitions in France and UK
  - Sending promotional emails and exhibition invitations to customers and sales partners
  - Completed French market analysis of toolmakers, foundry and packaging industries
  - Assessing the market place within France to establish links with new customers
  and publications
  - Translation of the in-house magazine, “news.delcam” from English into French

Claire Laurentin’s Education

• University of Portsmouth

  CIM PG Diploma - on going , Marketing , 2008 — 2009

• Ecole Superieure de Commerce de La Rochelle, section Bachelor

  BA (Hons) 2.1/ Maitrise , Marketing and Management , 1998 — 2002

• Oxford Brookes University

  BA (Hons) 2.1 , European Business studies , 1999 — 2001

Claire Laurentin’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch