Chuck Smith

Past

Service Assurance Marketing Manager at EXFO Service Assurance
Senior Corporate Communications Manager at Brix Networks
Owner at Gruntled Enterprises

Channels Marketing Manager at Cisco Systems
Manager, Marketing Communications at ArrowPoint Communications
Marketing Communications Manager at Prominet Corporation
Marketing Communications Manager at SQA, Inc.
Senior Marketing Communications Specialist at Chipcom Corporation
Marketing Communications Specialist at The Burlington Group
Assistant Manager at The Packaging Store

see less...

7 more...

Education

Fitchburg State College

Recommended

8 people have recommended Chuck

Connections

193 connections

Industry

Telecommunications

Chuck Smith’s Summary

Marketing professional with extensive experience in all aspects of marketing at a number of high-tech companies, including start-ups and Fortune 500. Past responsibilities have included marketing communications (excellent copywriting skills), public relations, advertising, and events management. I have worked extensively in online marketing, including email marketing, blogging, and search engine optimization. Currently, I work at a network equipment company specializing in service assurance solutions for converged networks.

Chuck Smith’s Specialties:

Branding and identity, email marketing, social media (blogging, social networks, etc.), public relations, and all aspects of marketing communications (copywriting, web sites, advertising, direct mail, trade shows and events, channels marketing, and more).

Chuck Smith’s Experience

Service Assurance Marketing Manager

EXFO Service Assurance

(Public Company; EXFO; Telecommunications industry)

April 2008 — June 2009 (1 year 3 months)

EXFO acquired Brix Networks in April of 2008. Handled all of the PR/AR and marketing communications functions in support of the EXFO Service Assurance division. Worked with EXFO corporate marketing in Quebec, Canada to integrate the division's plans with the overall corporate marketing strategy.
Senior Corporate Communications Manager

Brix Networks

(Privately Held; 51-200 employees; Computer Networking industry)

January 2005 — April 2008 (3 years 4 months)

Worked with marketing team to create and deliver Brix messaging to service providers and large enterprises. Reinforced Brix brand through corporate events, advertising, and web initiatives. Responsible for web strategies to deliver message and drive prospects and sales. Helped define budget and strategy for Brix Networks marketing.
Owner

Gruntled Enterprises

(Marketing and Advertising industry)

September 2003 — July 2007 (3 years 11 months)

Develop web marketing strategies for small and medium businesses that incorporate search engine optimization, online relationship building, and ongoing community support to drive traffic and sales. Familiar with a variety of Web 2.0 techniques, as well as proven expertise in using pay-per-click advertising for direct sales.
Channels Marketing Manager

Cisco Systems

(Public Company; 10,001 or more employees; CSCO; Computer Networking industry)

June 2000 — September 2003 (3 years 4 months)

Responsible for driving sales of Cisco’s content networking equipment through the Cisco channels organization and through channel partners. This involved developing and maintaining relationships with key Cisco channels personnel as well as Cisco distribution and channel partners throughout the United States. In addition, was responsible for fostering a relationship with Cisco’s European and Asia/Pacific channels organizations to ensure that programs developed and rolled out in the United States were re-purposed for the EMEA and Asia/Pac markets.
Manager, Marketing Communications

ArrowPoint Communications

(Public Company; 201-500 employees; ARPT; Computer Networking industry)

April 1998 — June 2000 (2 years 3 months)

Joined a start-up company as the second marketing hire in the content networking space. Responsible for marketing communications functions, including sales collateral, press releases, maintaining the corporate web site, supporting seminars and trade shows, and managing the leads fulfillment process. Developed many of ArrowPoint’s initial sales and marketing materials, and worked with an outside Public Relations firm to promote ArrowPoint’s products and technologies before product was shipping. Worked closely with the ArrowPoint sales organization to determine their needs and developed materials based on what worked best for their purposes. Helped develop materials for ArrowPoint's very successful IPO in April of 2000.
Marketing Communications Manager

Prominet Corporation

(Privately Held; 11-50 employees; Computer Networking industry)

April 1997 — April 1998 (1 year 1 month)

Responsible for marketing communications functions at a small Gigabit Ethernet switching/routing start-up, including sales collateral, trade shows, sales support, channels support, maintaining the corporate web site, and supporting the public relations process. Working with Director of Marketing, developed Prominet’s corporate image and all external “look and feel,” including advertising campaigns. Negotiate pricing on printing, design, and production work with outside vendors. Acquired by Lucent in January of 1998.
Marketing Communications Manager

SQA, Inc.

(Public Company; 51-200 employees; Computer Software industry)

November 1993 — April 1997 (3 years 6 months)

Responsibilities included all marketing communications functions at a small, publicly-traded client/server testing software company, including collateral, press releases, corporate web site, supporting seminars and trade shows, and managing the leads fulfillment process. Established and maintained SQA’s design and copywriting standards. Negotiated pricing on printing, design, and production work with outside vendors. Supported channels marketing activities with collateral and through the SQA web site. Hired and supervised a copywriter and two marketing specialists. Acquired by Rational Software in February of 1997.
Senior Marketing Communications Specialist

Chipcom Corporation

(Public Company; 501-1000 employees; Computer Networking industry)

June 1990 — November 1993 (3 years 6 months)

Responsibilities included budgeting, planning, implementing, and coordinating all trade show activities, including show themes, booth design, space allocation, demo plan coordination, booth staffing, presentations, giveaways, installation and dismantle, and direct mail. Also helped with international show planning. Previous to working on trade shows, worked in marketing communications. Responsibilities included planning, writing, producing, and managing sales and marketing literature, including brochures, data sheets, white papers, direct mail, catalogs, and educational materials.
Marketing Communications Specialist

The Burlington Group

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 1988 — November 1990 (2 years 6 months)

Responsibilities included copywriting and project management of sales collateral, direct mail, advertising, public relations, presentation scripts, and trade show materials for a full-service marketing firm. Created sophisticated leads tracking and direct mail systems using VAX BASIC. Served as account representative for CAD/CAM/CAE and Chemical Processing companies and developed marketing budgets, media schedules, and marketing plans.
Assistant Manager

The Packaging Store

(Privately Held; 1-10 employees; Consumer Services industry)

October 1986 — June 1988 (1 year 9 months)

Responsible for day-to-day operations at a specialty packaging and shipping services store. Performed planning, budgeting, estimating, sales, hiring, training, and shipping functions. Helped grow a new business from $0 to over $250,000 in sales in less than two years. Trained the new owner during a three month transition period.