Chuck Gilbert

Current

• Senior Product Manager at ZillionTV Corporation

Past

• Sr. Product Manager at NebuAd
• Sr. Product Manager at Claria
• Senior Product Manager at Trimble Navigation

• Geophysicist at US Geological Survey (USGS)

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Education

• University of California, Davis
• Woodbridge

Recommended

2 people have recommended Chuck

Connections

500+ connections

Industry

Internet

Chuck Gilbert’s Summary

• I have an in depth understanding of ad serving dynamics; with focus on the optimization of which ad to serve for a given request. Including consideration of factors such as eCPM, previous ad response, historical performance, demographics, browsing history, as well as various temporal considerations.
• I have highly developed problem solving skills. I can quickly assess and understand a problem, break it down to its fundamental components, and apply the appropriate resources (people/skill sets, technology/tools) to deliver a solution.
• I designed and managed the implementation of:
• an ad server and yield management system that delivered more than 2 billion impressions per day to tens of millions of users
• multiple campaign workflow/management tools
• tools to manage a collection of behavioral and contextual triggers.
• I designed and managed the implementation of externally facing advertiser and publisher portals.
• Adept with Excel Pivot tables and other advanced data analysis tools.
• I have designed and managed the implementation of many complex reporting systems; including:
• an ad performance feedback loop that correlates and reports ad revenue to the behavioral targeting cues that contributed to the selection of a given ad.
• an inventory forecast reporting system that predicts not only the impression load and number of unique ad views (reach) but also predicts the distribution of impressions/viewers across behavioral categories and active campaigns.
• a revenue optimization reporting system that performs a statistical comparison of what ads were actually served to hypothetical scenarios.
• business intelligence/analytics reports that perform cross domain traffic analyses for our advertising clients.
• Internationally recognized author. I have penned over 80 articles published in 8 magazines published in more than a dozen countries.

Chuck Gilbert’s Specialties:

GPS, GIS, Micro Strategy, Database design, Visio, Excel (pivot tables), Internet Ad serving, Ad Optimization, Content Optimization

Chuck Gilbert’s Experience

• Senior Product Manager

  ZillionTV Corporation

  (Internet industry)

  2008 — Present (1 year)

• Sr. Product Manager

  NebuAd

  (Privately Held; 51-200 employees; Internet industry)

  April 2007 — July 2008 (1 year 4 months)

• Sr. Product Manager

  Claria

  (Privately Held; 11-50 employees; Internet industry)

  March 2000 — April 2007 (7 years 2 months)

• Senior Product Manager

  Trimble Navigation

  (Public Company; 501-1000 employees; trmb; Electrical/Electronic Manufacturing industry)

  January 1990 — 2000 (10 years)

• Geophysicist

  US Geological Survey (USGS)

  (Government Agency; 1001-5000 employees; Public Policy industry)

  January 1983 — January 1990 (7 years 1 month)

Chuck Gilbert’s Education

• University of California, Davis

  BS , Geology/Geophysics

• Woodbridge

  Suffolk, England

Additional Information

Chuck Gilbert’s Interests:

Being a Dad…, Soccer, Exploring for hot springs, Reading, Rock Collecting, SCUBA Diving, Martial Arts, Photography (favorite photographic subject: active volcanism), Playing music

Chuck Gilbert’s Groups:

CCLC, San Jose State ECommerce classes

•    American Mensa
•    iptv
•    Hot Springs Enthusiasts

Chuck Gilbert’s Honors:

- Patent 6,732,077 Speech recognizing GIS/GPS/AVL system
- Patent 6,546,360 Device Servicing system and method
- Patent 6,430,504 User interface for global positioning system receiver
- Patent 6,377,891 User interface for global positioning system receiver
- Patent 5,379,045 Satellite Position Mapping with Angle Orientation Calibrator
- Patent App.#20030101242 Method and apparatus for distributing a computer program (Filed May 2003)
- Patent App. #20030101241 Method and apparatus for providing information regarding computer programs (Filed May 2003)
- Patent App. #20030098883 Method and apparatus for defeating a mechanism that blocks windows (Filed May 2003)
- Patent App. #20030098882 Method and apparatus for blocking unwanted windows (Filed May 2003)

Chuck Gilbert’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch