Marketing, social media, Web content
Portland, Oregon Area
Marketing, social media, Web content
Portland, Oregon Area
Strategic marcom professional with experience in developing and implementing integrated marketing campaigns encompassing social media, e-marketing, media relations, advertising, etc.
marketing communications, content development, public relations, media relations, social media, technology
(Privately Held; Internet industry)
February 2009 — Present (10 months)
Seasonal marketing campaigns, social media, marketing content and program development for Tarot.com.
(Public Relations and Communications industry)
December 2008 — Present (1 year )
Currently serving on the Board of Directors as the Director of New Professionals; responsible for recruitment and retention of new professionals (those with less than 5 years of experience), and designing professional development programs targeted to new pros.
(Privately Held; Computer Software industry)
June 2008 — January 2009 (8 months)
* Develop all company marketing, communications and public relations activities and materials, including, but not limited to, data sheets, white papers, publications and media relations.
* Ensure articulation of company’s desired image and position, assure consistent communication of image and position throughout the company, and assure communication of image and position to entire target market.
* Responsible for editorial direction, design, production and distribution of all company white papers and publications.
* Coordinate media interest in the company and ensure regular contact with target media and appropriate response to media requests.
* Act as the company’s media relations representative.
(Public Relations and Communications industry)
September 2006 — June 2008 (1 year 10 months)
Started as an intern in September 2006, promoted to Account Coordinator in November 2006, promoted to Associate Account Executive in July 2007, and promoted to Account Executive in October 2007.
* Drive media and analyst relations efforts
* Develop pitch/story ideas
* Pitch and conduct client briefings/interviews
* Secure media placements such as contributed articles, expert commentary, product briefs and profiles
* Maintain relationships with media and analysts
* Conduct research, analyze findings and report results
* Develop press releases, standard collateral and internal recommendations
* Support new business efforts
* Provide tactical and strategic support to a variety of industry consortium clients
* Develop creative tactics and execute on global programs
(Public Relations and Communications industry)
2007 — 2007 (less than a year)
(Privately Held; 1-10 employees; Public Relations and Communications industry)
July 2006 — September 2006 (3 months)
(Privately Held; 1-10 employees; Public Relations and Communications industry)
January 2006 — March 2006 (3 months)
(Public Relations and Communications industry)
2004 — 2005 (1 year )
Bachelor of Arts , Journalism: Public Relations and Advertising , 2002 — 2006
Minor: Business Adminstration
PR, marketing, advertising, blogs and blogging, social media, technology, health and fitness, personal finance, yoga, traveling, snowboarding, pop culture, current events and reading.
PRSA Portland Metro Chapter Board of Directors 2009
2007 PRSA Spotlight Awards Committee Member
DisOrient Asian American Film Festival
* 2007 PRSA Spotlight Awards of Merit for:
--“Shifting Paradigms: VTM PR Ushers in New Era of Technology” in the Marketing Consumer Product or Service Category
--“Visual Buzz: How VTM PR Used Video to Develop Brand Awareness Among Consumers" in the Multi-Media Communication Category
--“Information in a Flash: Using Client Technology to Stand Apart at World’s Largest Electronics Show” in the Media Kit Category
--“Building an Image of Success: How VTM PR Revamped a Brochure to Increase SATO-IO Membership” in the Brochure Category
* Dean's Scholarship, University of Oregon, 2002-2006
* Diversity Building Scholarship, University of Oregon, 2002-2006