Christopher Russell

Current

Vice President at Optiant

Past

Vice President of Fleet Sales at Red Prairie Corp - Transportation Management Group
Vice President of Sales and Customer Service at GEOCOMtms
VP Customer Services at GEOCOMtms

Vice President of North American Sales at GEOCOMtms
President at Geocom-USA
Vice President Presales at Baan/Invensys
Director of Presales at Numetrix
Consulting / Presales at Visibility Inc
Consultant at Digital Equipment

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6 more...

Education

University of Massachusetts at Lowell
University of New Hampshire
University of New Hampshire

University of New Hampshire - Whittemore School of Business and Economics

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1 more...

Recommended

13 people have recommended Christopher

Connections

500+ connections

Industry

Computer Software

Websites

One of my books...

Christopher Russell’s Summary

Experienced technology executive with history of impact and success. 20 years experience in technology sales and service in both large company and startup. Connected and respected. Ability to build teams to achieve goals. Strategic intellect with goal driven, action oriented execution.

Accomplishments:

·Led a sales organization turn around to increase customer base by 300% in 12 months
·Key member of management team that led a company from startup to exit
·Managed multiple 6 & 7 figure sales from prospect through close and retention
·Transformed sales teams and company cultures from technology/product focused to Sales and value focused
·Built a value-driven sales and pre-sales force that added 45 new customers in 12 months
·Transformed services organization to Project Management Institute standards resulting in 100% deployment success
·Created and instituted Sales training and Sales processes that resulted in consistent revenue growth and pipeline predictability

Christopher Russell’s Specialties:

Attributes.
Deep knowledge of manufacturing, logistics and supply chain systems.
ERP/MRP/Supply Chain and Optimization software.
International experience - North America, Europe, Asia, South America and Australia.
Entrepreneurial - Created startup company from scratch and drove initial revenue of new product in new markets.
Excellent Communication skills - certified speaker and published author, (my presentations close business).
Deep knowledge of sales process and why customers buy.

Christopher Russell’s Experience

Vice President

Optiant

(Privately Held; 11-50 employees; Computer Software industry)

November 2007 — Present (2 years 1 month)

Chris is now the VP Sales for Optiant.
Reach out to me at chris dot russell at optiant dot com.
www.optiant.com
About Optiant
Optiant, a premier provider of supply chain network design, inventory optimization, and supply chain business intelligence solutions, helps Global 2000 companies optimize bottom-line performance through the creation of the world’s most responsive and resilient supply chains.

Optiant’s solutions optimally balance resources, total costs, and customer service across the supply chain to deliver greater profitability, increased customer satisfaction, more efficient use of capital, and a resilient supply chain that fully handles uncertainty in supply and demand. Optiant has transformed supply chains for the world’s leading manufacturers including Black & Decker, Henkel, HP, IKEA, Imation, Intel, Microsoft,Hershey, Nestle, Kraft and Sonoco.
Vice President of Fleet Sales

Red Prairie Corp - Transportation Management Group

(Privately Held; 501-1000 employees; Computer Software industry)

March 2007 — July 2007 (5 months)

Mr. Russell wasresponsible for the Fleet sales organization (formerly GEOCOMtms) within the Red Prairie Transportation Management Group.
Mr. Russell successfully transitioned the GEOCOMtme sale snad marketing team to RedPrairie after the acquisition.
Mr. Russell closed the largest license deal of the the company in Q2 2007.
Vice President of Sales and Customer Service

GEOCOMtms

(Privately Held; 11-50 employees; Computer Software industry)

January 2005 — March 2007 (2 years 3 months)

In 2005, Mr. Russell gained additional responsibility for sales, assuming VP Sales and Services responsibility. In this role Mr. Russell has refocused the company on a successful vertical sales process with highly skilled presales integration from the services group. This aggressive approach to the market has resulted in record new customer acquisition (250% increase in 11 Months)and consistent sales performance.
VP Customer Services

GEOCOMtms

(Privately Held; 51-200 employees; Computer Software industry)

January 2003 — January 2005 (2 years 1 month)

In 2003 Mr. Russell was given the challenge of constructing a best in class services organization for deployment of the GEOCOMtms solution. Mr. Russell revamped the services organization by adopting Project Management Institute, PMI standards. This process had led to 100% successful deployments since its inception.
Vice President of North American Sales

GEOCOMtms

(Computer Software industry)

October 2002 — January 2003 (4 months)

In 2002, to facilitate venture funding, GeoCom USA merged with GEOCOMtms and Mr. Russell became VP of sales for North America. In this role he has managed a North American sales team to $4M+ in revenue, including 2+ million dollar deals.
President

Geocom-USA

(Privately Held; 1-10 employees; Computer Software industry)

August 2000 — October 2002 (2 years 3 months)

In 2000, Mr. Russell joined in creating GeoCom USA, the US reseller of new Supply Chain software from GEOCOMtms. Mr. Russell took the role of President of the company and established US based sales operations. Revenue was grown from scratch to $600k in 2000 – 2001, (despite the difficult economic climate).
Vice President Presales

Baan/Invensys

(Public Company; Computer Software industry)

January 1998 — August 2000 (2 years 8 months)

In 1998 Mr. Russell took a pre-sales opportunity with Baan Company. The Baan Company had recently bought supply chain provider Berclain, and Mr. Russell was hired to the team selling this solution as part of the Baan offering. Mr. Russell completed his first year at 150% of quota and $6M sales. Mr. Russell was subsequently promoted up to VP of Pre-sales managing over 50 pre-sales consultants across North America.
Director of Presales

Numetrix

(Computer Software industry)

January 1996 — January 1998 (2 years 1 month)

In 1996, Mr. Russell made a career move to the fast growing Supply Chain space by joining then thought leader Numetrix. In his stay at Numetrix, Mr. Russell worked with the Northeast representative to close a $2M contract with GE. Mr. Russell was advanced to Director of Pre-sales to create an effective team.
Consulting / Presales

Visibility Inc

(Computer Software industry)

January 1991 — January 1996 (5 years 1 month)

Mr. Russell left Digital to pursue a career move to the burgeoning ERP industry in 1991, joining Visibility Inc. While at Visibility for five years, Mr. Russell advanced through roles of Sr. Implementation consultant, Manager of training and into Pre-sales Consultant. Mr. Russell was involved in many successful account engagements and received and received several company awards for performance
Consultant

Digital Equipment

(Public Company; Computer Software industry)

June 1984 — January 1991 (6 years 8 months)

Mr. Russell began his career with Digital Equipment Corporation. For eight years he progressed rapidly from Logistics Planner to leading international implementations of MRP II. He traveled extensively in Asia while at the same time adding an Electrical Engineering Degree to his existing Business and English degrees. Mr. Russell was also one of three employees out of 100 to complete the extensive APICS certification process during this period to become CPIM.

Christopher Russell’s Education

University of Massachusetts at Lowell

ASEE , Electrical Engineering , 1985 — 1988
University of New Hampshire

Minor Degree in English 1980 — 1984
University of New Hampshire

BSBA , Whittemore School of Business , 1980 — 1984

Activities and Societies:

Bachelor of Science in Business Administration
University of New Hampshire - Whittemore School of Business and Economics

1980 — 1984

Additional Information

Christopher Russell’s Websites:

One of my books...

Christopher Russell’s Interests:

Toastmasters - Public Speaking Marathons and distance running, Mountain and trail running Triathlons Published author - See book link above - Journalist for CoolRunning.com