Director for Marketing & Business Development at Pierce Atwood
Washington D.C. Metro Area
Director for Marketing & Business Development at Pierce Atwood
Washington D.C. Metro Area
1 more...
I have more than 16 years of experience in marketing communications, writing, editing, publishing and business development. In my career I have worked successfully for AmLaw 100 law firms, a Big Four accounting firm, a Fortune 100 international conglomerate and in government.
I have extensive experience working in international settings and with people from many different cultures and backgrounds. For example, I have worked on projects for clients and colleagues in the UK, Canada, Belgium, Romania, Russia and Australia.
I have written three published books as a author or co-author and have edited nearly 15 more on diverse subjects ranging from Vintage Slot Cars to Explosive Ordnance Disposal.
Business Development Planning and Strategy
Branding and Messaging
Client Relationship Management
Competitive Intelligence
Document Design
Editing for Publication
Marketing Communications Management
Proposal Development and Strategy
Public and Media Relations
Sales and Presentation Skills
(Partnership; Law Practice industry)
June 2009 — Present (2 months)
I manage all marketing and business development activities for this 140 attorney firm based in Portland ME. With 7 offices in Maine, New Hampshire, Massachusetts, Rhode Island, Washington DC, and Sweden, Pierce Atwood provides top corporate and individual clients with services in practice areas ranging from litigation and IP to energy and retail financial services.
(Partnership; Law Practice industry)
January 2005 — June 2009 (4 years 6 months)
Created and managed multi-faceted business development and competitive intelligence program supporting 450+ attorneys in six offices in the US, UK and Belgium. Crowell is one of the few AMLAW 200 firms to have significant revenue growth in 2008.
Led more than 150 business development projects (proposals, presentations, identifying cross-selling opportunities, etc.), delivering fees of $17 million+.
Conducted strategic research for client and industry teams, assisting partners and firm management to develop go-to-market plans for new offerings.
Assisted in the onboarding of lateral partners and counsel.
Mentored young attorneys in business development concepts and tactics.
Worked mainly with attorneys specializing in antitrust, government contracts, IP, complex litigation, corporate/financial services, environmental law, and international trade.
Helped land client work from Dow Chemical, AT&T, DuPont, Kodak, Nortel Networks, SC Johnson, etc.
(Legal Services industry)
April 2004 — January 2005 (10 months)
Created and managed proposal and business development team for the firm’s law practice and outsourcing consultancy in Washington DC, Northern Virginia, California, New York, London and Taiwan.
Successfully developed a "Proposal Center" to build pitch books, automate aspects of the RFP response and standardize firm wide communication tools.
Led an attorney/marketing staff team to develop a new sales-marketing-branding plan for the firm's key technology outsourcing practice.
Created 20+ winning proposals worth more than $8 million in annual fees.
Led efforts to secure client work from companies such as Zurich Financial, Medco Health, PepsiCo, and American Electric Power.
(Public Company; HON; Aviation & Aerospace industry)
December 2003 — March 2004 (4 months)
I assisted the Corporate Communications Department at Honeywell's main Twin Cities plant. I worked on news releases, communications policy and assisting management in developing a communications plan for a major SAP implementation. This was a three-month consulting engagement.
(Public Company; 10,001 or more employees; GE; Financial Services industry)
August 2002 — December 2003 (1 year 5 months)
Designed, built and managed a proposal strategy and development team for GE’s Fleet Leasing and Services business based in the Minneapolis suburbs.
Managed all GE Fleet sales proposals and developed marketing communications tools and processes to assist the sales force. Also created new processes and tools for the company’s divisions in Canada, Australia and Europe.
Led 4-person team to complete more than 100 proposals, eliminating 2,000 hours of sales force re-work and nearly doubling sales through proposals.
Delivered more than $550 million in net earning assets and $3.5 million in annual fees.
Earned Six Sigma Green Belt and participated on two project teams pursuing Six Sigma improvements to sales and internal communication.
Helped GE build client relationships with companies such as HP, IKON Office Solutions, and Amgen.
(Partnership; 5001-10,000 employees; Accounting industry)
June 2000 — August 2002 (2 years 3 months)
Directed the development and strategy of audit, tax and risk management proposals to Fortune 1000 clients and business targets, most often at the C-level and to corporate boards.
Supervised 4 writers, 4 designers, and 1 researcher as second-in-command of Chicago-based proposal group.
Led team to produce more than 90 custom proposals, winning business worth nearly $26 million in annual fees.
Coached partners and managers in presentation skills and assisted the director with administrative and strategic planning.
Prepared successful proposals for clients such as Bank One, Detroit Public Schools, The Northern Trust, and Ferro Europe.
(Privately Held; 51-200 employees; Publishing industry)
June 1998 — April 2001 (2 years 11 months)
From June 1998 to April 2001 I completed a number of book editing and writing projects for MBI, a mid-sized publisher of transportation, military history and nostalgia books.
I developed new book ideas, edited book projects, supervised other freelance writers and editors, and wrote one published title (Super Cargo Ships) and one unpublished project draft (Our Way to the Stars).
(Management Consulting industry)
May 1998 — June 2000 (2 years 2 months)
Managed all media relations and internal communications with 3-person staff for this Chicago-based travel management consulting firm.
Led development of marketing materials, advertising, and web site content.
Created sales proposals to win new business from clients such as Solo Cup, Turtle Wax, and the City of Chicago.
(Government Agency; 1001-5000 employees; Government Administration industry)
January 1995 — May 1998 (3 years 5 months)
Served as chief spokesperson for the department’s Bureau of Plant Industry in Madison WI.
Acted as public & media communications manager for the Gypsy Moth Control Program, a multi-million dollar annual federal/state effort to control the spread of the European Gypsy Moth in Wisconsin forests.
Produced promotional radio programs and acted as media liaison for BPI programs regulating plant pest control, commercial nurseries, Christmas tree farms and apiary inspection.
Coordinated direct mail campaigns, conducted dozens of public education seminars and press conferences, produced educational literature, edited a bi-monthly newsletter for the public and monthly internal employee newsletter.
Supervised 1 PR assistant.
(Privately Held; 201-500 employees; Publishing industry)
January 1993 — December 1994 (2 years)
I served as associate editor for several coin collecting magazines published in Iola, WI. (Numismatic News, Coins Magazine, World Coin News, Bank Note Reporter).
I wrote and edited hundreds of articles on numismatics and general collector topics. I also covered developments at the US Mint and the Bureau of Engraving & Printing. I won two writing awards while working at Krause.
(Publishing industry)
March 1992 — January 1993 (11 months)
Founded, edited and published an alternative newspaper in Dubuque, IA. Argot covered the local music, arts, and cultural scene while also focusing on politics and topics of the day.
Our issue focusing on green energy was nominated for an Association of Alternative Newsweeklies award.
(Privately Held; 201-500 employees; Newspapers industry)
June 1990 — March 1992 (1 year 10 months)
I worked as a general assignment reporter at the Telegraph Herald, a daily newspaper in Dubuque, IA. I covered local crime, courts, politics, and schools in Iowa, Illinois and Wisconsin. I also wrote a number of feature stories on subjects ranging from amateur boxing to the local bar scene.