Christine Sierra

Current

VP Product Marketing & Mgmt at Lexalytics

Past

Director, Product Management at Genalytics, Inc
Product Manager at Datawatch Corp
Director Product Management at LightSpeed Software

Product Manager at Thomson Financial

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Education

Ithaca College

Connections

102 connections

Industry

Internet

Websites

Christine Sierra’s Summary

Over 15 years Product Management and Marketing experience in both software and web based applications. Familiar with tools and processes used to be effective in product creation, testing, delivery and market positioning.

Christine Sierra’s Specialties:

Product Mgmt for Large Organizations and Start up environments
Software, ASP, Web-based applications
QA, Marketing, Product Development management skills

Christine Sierra’s Experience

VP Product Marketing & Mgmt

Lexalytics

(Privately Held; 11-50 employees; Computer Software industry)

July 2007 — Present (2 years 1 month)

Work closely with CEO on marketing and PR goals and execute on them with required results. Maintain and update positioning in the marketplace and research changes and coverage of Lexalytics. Update content on corporate web site. Member of the management team.
Director, Product Management

Genalytics, Inc

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 2005 — June 2007 (1 year 10 months)

Worked with Development, Sales and Business Development to market, create and update current product line of Direct Marketing services. Coordinated all product features and prepared them for market launch. Managed relationship with PR firm and all marketing efforts. Managed a team of 5 Account Representatives who were responsible for delivery of all products to clients.
Product Manager

Datawatch Corp

(Public Company; 51-200 employees; DWCH; Computer Software industry)

May 2004 — September 2005 (1 year 5 months)

Maintained two outsourced development schedules and made sure that products were delivered in a timely manner to an international sales force and customer base. Worked closely with professional services who were liasons with clients, and assisted in marketing needs for internal sales force.
Director Product Management

LightSpeed Software

(Privately Held; 11-50 employees; Computer Software industry)

January 2001 — February 2003 (2 years 2 months)
Product Manager

Thomson Financial

(Public Company; 1001-5000 employees; Financial Services industry)

August 1992 — December 2000 (8 years 5 months)

Spent over 8 years advancing from Customer Support Representative to Director of Content Intgration for the consumer division of Thomson Financial. Main focus was on compiling, specifying and releasing consumer-based financial earnings information first through a published quarterly book and later through a series of private labeled web sites. Worked closely with President of the Division, VP of Technology and Sales Directors to acheive client satisfaction and improve on the consumer experience.