Christian Caldwell

Current

Web Interaction and Usability Specialist at American Heart Association

Past

Business Analyst at Logicalis
BA/PM at Brierley & Partners
CEA at Scient

Project Manager at Big Theory
production manager at focus2

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2 more...

Education

University of North Texas

Recommended

10 people have recommended Christian

Connections

424 connections

Industry

Non-Profit Organization Management

Websites

My Company

Christian Caldwell’s Summary

Christian is the Web Interaction and Usability Specialist for the American Heart Association. He sets the digital strategies through online communities, learning, science and fundraising. His understanding of behavior, interaction and analysis has allowed the association to begin to incorporate user centered design methodologies into both online and offline programs and applications. Christian is currently working to incorporate social media and community development into new tools that will contribute to the Heart Association’s mission to build healthier lives free of cardiovascular disease and stroke. Prior to working for the American Heart Association, he worked with local, national and international clients as an independent consultant as well as with Brierley and Partners, Scient Corporation and focus2. His wide ranging tastes, love of travel and appreciation of culture provide him with endless sources of inspiration. His three boys provide an endless source of imagination.

Christian Caldwell’s Specialties:

CRM, e-communications, e-mail, Information Architecture, User Interface, Usability Testing/Evaluation, Accessibility, Key Performance Indicators for online activity, e-marketing

Christian Caldwell’s Experience

Web Interaction and Usability Specialist

American Heart Association

(Non-Profit; 501-1000 employees; Health, Wellness and Fitness industry)

January 2007 — Present (2 years 7 months)

Advises on all interactive media and content production, including internet and web-based tools as well as off line media.

Establish best practices

Evaluate Usability of web applications and recommend improvements

Help to establish user as the key to the design and implementation of all internal and external applications, marketing and communications.
Business Analyst

Logicalis

(Public Company; 1001-5000 employees; Management Consulting industry)

May 2004 — December 2006 (2 years 8 months)

I worked for Logicalis (formerly Alliance Consulting) as an expert in e-marketing and user-centered design.

I consulted with the American Heart Association on projects involving e-marketing, CRM, and online user experience in general. Contributions included
- improved user experience for online fundraising increasing online revenue by 40%
- evaluation of online offerings for professional portal and e-mail newsletters to improve member retention and recruitment
- online strategy and implementation of website for the Alliance for a Healthier Generation (AHA/Clinton Foundation alliance fighting prevalence of childhood obesity)
BA/PM

Brierley & Partners

(Internet industry)

2001 — 2004 (3 years)
CEA

Scient

(Internet industry)

1999 — 2001 (2 years)
Project Manager

Big Theory

(Internet industry)

1997 — 1999 (2 years)
production manager

focus2

(Marketing and Advertising industry)

1997 — 1998 (1 year)

Christian Caldwell’s Education

University of North Texas

BA , English , August 1989 — May 1995

Funded school with a small photography business, keeping loans to a bear minimum and learning the trials and tribulations of being an entrepreneur. - OR - Found a way to get to spend time around elite artists and musicians and get paid!