Chrissy Repko

Marketing Consultant at Self Employed

Location
Greater Philadelphia Area
Industry
Marketing and Advertising

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Chrissy Repko's Overview

Current
  • Marketing Consultant at Self Employed
Past
  • Marketing Manager at Crowley Foods
Education
Connections

93 connections

Chrissy Repko's Summary

A seasoned marketing manager with a diverse background in the CPG and retail industries

Chrissy Repko's Experience

Marketing Consultant

Self Employed

January 2008Present (6 years 9 months)

Independent Marketing Consulting for Farmland Dairies
• Develop strategic business analysis for new product concepts
• Develop cost-effective media programs for the company’s New York and South Fla. Hispanic markets
• Develop new business presentations for large national customers such as Target and Starbuck’s
• Prepare business analysis studies for feasibility of new product launches
• Strategic direction for on-line marketing: branded website and Facebook pages
• Conduct pricing and promotional analysis for branded business

Independent Marketing Consulting for Redneck Couture
• Develop line rationale, brand positioning, target demographic for the Redneck Couture brand
• Develop cost-effective media and public relations programs for the brand’s launch in the Philadelphia marketplace
• Develop business cases scenario for Year 1 launch
• Develop point of purchase and merchandising display units for public relations events
• Develop competitive assessment for the line’s key competitors

Marketing Manager

Crowley Foods

19982005 (7 years)

Marketing Manager

Consumer marketing responsibility for company's branded business; direct and “dotted-line” management responsibility for three product/ brand managers and one graphic design manager.
• Developed marketing plans, promotions, pricing, and consumer marketing programs for new and existing products
• Directed advertising agency to develop advertising and public relations programs which grew market share, profitability, and brand awareness
• Developed programs that grew sales
• Developed sales aids such as POS selling tools, and promotional literature
• Directed consumer research projects
• Prepared new product proposals and business plans
• Developed new product concepts and line extensions and managed item development process from concept ideation through to sales implementation
• Monitored sales and other measurement metrics to ensure that marketing initiatives delivered budgeted ROI
• Developed design direction and content for consumer web sites
• Had financial responsibility for consumer marketing budgets
• Directed the marketing efforts of the product managers working on the above mentioned brands

Brand Manager, Maggio Cheese
Responsible for developing and executing marketing programs which grew the Maggio brand’s dollar sales by 24% in 2000; management responsibility for a product manager and a packaging coordinator; responsible for Crowley, Axelrod and Penn Maid Foodservice marketing


Category Manager
Responsible for the development of long term and annual category business plans at a strategic key customer which increased category sales by 7%.

Chrissy Repko's Skills & Expertise

  1. Marketing Strategy
  2. Digital Marketing
  3. Marketing Communications
  4. New Business Development
  5. Sales Management
  6. Marketing Management
  7. Pricing
  8. Brand Development
  9. Sales
  10. Forecasting
  11. Strategic Planning
  12. Leadership
  13. FMCG
  14. Management
  15. Product Development
  16. Marketing
  17. Consumer Products
  18. Cross-functional Team Leadership
  19. P&L Management
  20. Sales Operations
  21. Trade Marketing
  22. Integrated Marketing
  23. Competitive Analysis
  24. Merchandising
  25. Account Management
  26. Segmentation
  27. Brand Management
  28. Team Building
  29. Business Planning
  30. Market Planning
  31. B2B
  32. Direct Marketing
  33. Key Account Management
  34. Retail
  35. Negotiation
  36. Income Statement
  37. Budgets
  38. Business Development
  39. Online Marketing
  40. Strategy
  41. Market Research
  42. Digital Media
  43. Selling
  44. Market Analysis
  45. Event Management
  46. Public Relations
  47. Customer Insight
  48. Business Strategy
  49. Shopper Marketing
  50. Social Media Marketing

View All (50) Skills View Fewer Skills

Chrissy Repko's Education

Bucknell University

Business Administration and Management, General

19901994

Seton Catholic Central

Contact Chrissy for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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