LinkedInChris Koh

Chris Koh

Manager, External Affairs at Lee Kuan Yew School of Public Policy

Location
Singapore
Industry
Public Relations and Communications
Previous
  1. National University Health System,
  2. Singapore Workforce Development Agency,
  3. Starlight Advertising Agency
Education
  1. National University of Singapore
72connections

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72connections
National University of Singapore

National University of Singapore

Marketing

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Background

Summary

“If you want something new, you have to stop doing something old”
– Peter Drucker

Experience

Manager, External Affairs

Lee Kuan Yew School of Public Policy
– Present (4 years 9 months)Singapore

Manage the Asian Trends Monitoring research project
• Developed a website for the project (www.asiantrendsmonitoring.com)
• Designed and produced 19 bulletins to-date, reporting on the state of urban poverty in Southeast Asia
• Designed infographics to communicate research findings (www.asiantrendsmonitoring.com/download)
• Started a Facebook Page and Twitter for the project, attracting 3,600+ likes and 480+ followers

Produce the Global-is-Asian magazine (http://lkyspp.sg/17IU2XL)
• Relaunched the Global-is-Asian from a school newsletter to a public policy magazine
• Designed and produced 6 issues to-date, reporting on latest public policy issues in the region

Manage corporate communications for the school
• Wrote and designed print ads for school events and student recruitment
• Revamping the corporate video and developing an admissions video for student recruitment
• Revamping the corporate brochure and the degree programmes brochure

Manage and build online presence for the school
• Revamping the corporate website to show the school’s strengths in research and education
• Managing the school’s Facebook page, attracting 2,900+ likes

Assistant Manager, Communications & Development Office

National University Health System
(1 year 5 months)Singapore

Developed the corporate identity
• Worked with brand consultants, Interbrand, to develop six logos, corporate stationeries and collaterals

Created the www.NUHSynergy.com, an internal e- newsletter
• Migrated the internal newsletter from a bi-monthly printed version to a weblog
• Designed the layout of the website and helped to custom-build a Content Management System
• Wrote contents for the e-newsletter and the corporate website

Created the inaugural NUHS Corporate Yearbook 08/09
• Worked with design agency, Epigram, to develop our first Corporate Yearbook
• Sourced for written contents from various departments and edited them down

Organised events
• Organised high-profile events, such as the visit by the Spanish Minister of Health and the opening of a new training facility by Presdient SR Nathan

Manager, Corporate Marketing & Communications

Singapore Workforce Development Agency
(1 year 10 months)Singapore

Managed a branding campaign to promote Workforce Skills Qualifications
• Worked with advertising agency, Y&R, to develop a brand strategy, positioning and key messages
• Developed a sales kit, collaterals, video and website to promote the brand

Revised corporate collaterals and website
• Revamped the corporate website and remade the corporate brochure to refresh our image
• Made a 2-part corporate video and expanded the library of corporate gifts

Managed events and faciliated media coverage
• Planned events to promote our programmes, like the National Retail Scholarships
• Coordinated a media conference for the Minister-of-State for Trade and Industry
• Wrote press release and facilitated interviews with employers and trade bodies

Planned and executed the Lifelong Learner Awards 2006
• Collaborated with Mediacorp Radio, NTUC and SPRING
• Executed a campaign worth $1.6 million, including print, MobileTV, radio and events
• Planned and coordinated the awards ceremony, where President SR Nathan was the GOH

Copywriter (contract)

Starlight Advertising Agency
(10 months)Singapore

• Conceptualised strategies and won new business, like Club Med direct mailing campaign
• Wrote copy for print ads, brochures and direct mailers for clients like NUS, Club Med, etc

Copywriter (intern)

Leo Burnett Advertising Agency
(1 year)Singapore

• Proposed concepts for McDonalds 24/7 Delivery campaign, SK II and various clients

Marketing Executive, Credit Cards

Standard Chartered Bank
(1 year)Singapore

• Executed acquisition campaigns on internet portals like Yahoo, MSN and fridae.com

Projects

Asian Trends Monitoring(Link)

– Present

To see the bulletins and infographics: www.asiantrendsmonitoring.com/download

Team members:

Skills

  • Infographic design and...
  • Graphics Layout
  • Website Development
  • Copywriting
  • Vector Illustration
  • Digital Painting
  • Character Designs
  • CSS
  • Wordpress
  • Advertising
  • Newsletters
  • Blogging
  • Press Releases
  • Corporate Communications
  • Marketing
  • Facebook
  • Brochures
  • Editing
  • See 3+  See less

Education

National University of Singapore

Bachelor of Business Administration (B.B.A.), Marketing, Honors (2nd Upper)

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