CEO at Brand Orders
Greater New York City Area
- Current
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- CEO at Brand Orders
- Co-owner at Strategic Retail Group
- Co-owner at Bamboo Clothiers & Relaxed
- Past
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- VP of Business Development at Entertainment Media Works
- Co-owner at LadyAthlete
- Manager at Tommy Hilfiger
- Education
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- Florida Atlantic University
- Recommended
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6 people have recommended Chris J. - Connections
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244
connections
- Industry
- Online Media
- Websites
Chris J. Guerra’s Summary
Chris J. Guerra is the founder & CEO of Brand Orders. The core vision is to increase the efficiency of wholesale buying. It is an extremely antiquated process & involves too much paper, notes, faxing & frustrations.
Previously, Mr. Guerra served as the Vice-President of Business Development & Strategic Initiatives for Entertainment Media Works. Chris created and managed EMW's retail distribution channel and managed multiple aspects of StarStyle.com, a solution to buy the product featured in television, music and film. In addition Chris played key roles for 3 web based product launches:
TheLookBook- A b2b shopping destination for stylists & brands to connect.
StyleLogue- A social shopping community.
Plink- A tool to ask & identify the items within photos.
Prior to joining EMW, Chris opened four family retail locations In South Florida. He managed two stores and gained extensive knowledge in buying, merchandising, operations, and financial planning. Chris also held management roles at three Tommy Hilfiger stores.
Chris grew up across the country, exposed to the retail industry through family involvement at Barney's NY & Nike. He holds a Bachelor in Business Administration and Marketing from Florida Atlantic University.
Chris J. Guerra’s Specialties:
Transitioning offline retail strategies into web based solutions.
Building online retail programs.
Delivering commerce link syndication & distribution partnerships.
Concept innovation & execution
Chris J. Guerra’s Experience
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CEO
Brand Orders
(Retail industry)
August 2008 — Present (1 year)
Brands primarily use tradeshows and showrooms to market product. The wholesale buying process is extremely antiquated and retail buyers are expected to submit purchase orders using notes, photographs and even fax machines. Brand Orders is providing brands an online extension for wholesale marketing and offering retail buyers a centralized shopping destination.
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Co-owner
Strategic Retail Group
(Retail industry)
July 2008 — Present (1 year 1 month)
Strategic Retail Group is a consulting firm specializing in merchandising, operations, design, development & strategic initiatives.
Project work has included: Venetian Resorts, Grant Boxing, LuLu Lemon, Intel, 1800-Flowers, William Rast, Stomp, & Escapeer. -
Co-owner
Bamboo Clothiers & Relaxed
(Retail industry)
January 2002 — Present (7 years 7 months)
Bamboo Clothiers and Bamboo Relaxed boutiques feature comfortable yet sophisticated apparel and accessories that compliment the South Florida lifestyle, including labels such as Womyn, Yansi Fugel,Y ? XCVI,Pure Color, Glima, Lilla P.,Luna Luz, Fibers,Moda-O-Doc and havaianas.
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VP of Business Development
Entertainment Media Works
(Privately Held; 11-50 employees; Online Media industry)
September 2006 — July 2008 (1 year 11 months)
Created and managed EMW's retail distribution channel and managed multiple aspects of StarStyle.com, a solution to buy the product featured in television, music and film. In addition Chris played key roles for 3 web based product launches:
TheLookBook- A b2b shopping destination for stylists & brands to connect.
StyleLogue- A social shopping community.
Plink- A tool to ask & identify the items within photos. -
Co-owner
LadyAthlete
(Retail industry)
September 2002 — December 2004 (2 years 4 months)
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Manager
Tommy Hilfiger
(Public Company; Retail industry)
January 2000 — January 2002 (2 years 1 month)
Chris J. Guerra’s Education
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Florida Atlantic University
BA , Business Administration and Marketing , 2002 — 2006
- Activities and Societies:
- Future Business Leaders of America
Additional Information
Chris J. Guerra’s Websites:
Chris J. Guerra’s Interests:
E-commerce, social media, innovation, technology, start-ups, team management, leadership, strategic development, building revenue models,
Chris J. Guerra’s Groups:
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InternetRetailing - for leaders in e-commerce and multichannel retail -
Online Advertising Professionals -
Startup Specialists -
New York Venture Community -
Retail Global Sourcing & Buying
Chris J. Guerra’s Honors:
NYC Tech meetup demo presenter
LinkShare Innovative Affiliate of the Year
Completed 2003 New York City Marathon
Nominee for FBLA Public Speaking Award
Quoted in Yahoo Finance, MSN, Digital Media Analyst, MarketWire and various news print
Chris J. Guerra’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
