Chris Georgieff

Current

• Owner/Partner at Generator Content LLC

Past

• General Manager at Cheil Worldwide
• VP Account Director at Young & Rubicam Brands
• Account Director at Vickers & Benson Advertising (Arnold Worldwide)

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Recommended

3 people have recommended Chris

Connections

207 connections

Industry

Marketing and Advertising

Chris Georgieff’s Summary

Partner/Executive Producer of Generator Content LLC. Generator Content specializes in the production of commercials and long form branded content for online, broadcast, merchandising or mobile applications.

Diverse, hands-on experience in online, promotions, branded content, broadcast, print, media, direct response, and events.

Chris Georgieff’s Specialties:

Strategic and creative problem solving; integrated solutions; production; with a collaborative management style.

Chris Georgieff’s Experience

• Owner/Partner

  Generator Content LLC

  (Privately Held; Media Production industry)

  August 2007 — Present (2 years 4 months)

  As Partner and Executive Producer for Generator Content LLC, responsible for day to day operations, business development, strategic planning, relationship marketing, social media, online and developing distribution channels.
  
  While the list of activities and disciplines are extensive, Generator represents an incredible opportunity to apply my passion and 20+ years experience in the marketing and advertising industry. I'm committed to improving my clients' businesses through strategy and creativity.

• General Manager

  Cheil Worldwide

  (Marketing and Advertising industry)

  March 2004 — January 2009 (4 years 11 months)

  As General Manager, effectively transformed the face of Samsung Electronics B2B communications. As a proponent of customer relationship marketing, authored and implemented numerous loyalty programs and created unique positioning to enhance lead development and influence purchase decisions of end-users and resellers.
  
  Responsible for the development of strategic marketing plans based on industry and competitive insights; traditional and non-traditional advertising; on-line efforts; direct response; CRM programs; promotions and trade shows for Samsung IT and Semiconductor Divisions.
  
  Major Accomplishments:
  - Implementation of new on-line strategy to enable the shift in client’s media investment from 20% in on-line media and creative to 70% over a 2 year period.
  
  - Development of new lead generation initiative including the design and implementation of new CRM strategy and program for end-user and Channel partner markets (Reseller and VAR Channels).

• VP Account Director

  Young & Rubicam Brands

  (Marketing and Advertising industry)

  2000 — 2004 (4 years )

  VP Account Director motivating and leading traditional and non-traditional advertising and marketing efforts for Hot Wheels; Tyco RC; Matchbox; Male Action and Entertainment for Mattel Boys Division. Additional success, establishing an international creative sharing process throughout Y&R Brand network in Florida, U.K. and Asia to maximize creative and production dollars.
  
  Achieved increased sales and awareness for Sony Electronics with the authoring, supervision and implementation of national advertising and CRM initiatives. Key client partner for products including Clie, AIBO and VAIO notebook computers.
  
  Account lead initiating in-store merchandising and promotions for Taco Bell Restaurants. Assignments included numerous product launches, research, planning and promotions including Star Wars.

• Account Director

  Vickers & Benson Advertising (Arnold Worldwide)

  (Marketing and Advertising industry)

  March 1999 — April 2000 (1 year 2 months)

  Management and lead for national and regional advertising, merchandising and promotion initiatives for McDonald’s Restaurants of Canada Ltd. and the Ronald McDonald program in Ontario.
  
  Additional account management of The Oshawa General Hospital Lottery.