Chris Carter
Onsite Channel Strategist and Analyst at Wells Fargo
- Location
- Charlotte, North Carolina Area
- Industry
- Retail
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Chris Carter's Overview
- Current
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- Onsite Channel Strategist and Analyst at Wells Fargo
- Past
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- Online Marketing at TVL International
- Search Engine Marketing Specialist at Mouse and Man
- Search Engine Marketing Consulting & Development at Fast Forward Marketing
- Education
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- Gardner-Webb University
- Winthrop University
- Connections
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111 connections
Chris Carter's Summary
▪ Extremely strong web analytic skills and SEO strategy with experience using various tools such as Visual Science, Omniture SitaCatalyst, Raven Tools, Conductor SearchLight, Google Analytics, etc.
▪ Proven record of successful strategy development and implementation across multiple online marketing channels including SEO, PPC, social media, and onsite ad serving.
▪ Extensive ecommerce experience developing SEO friendly websites which include XML sitemaps, data feeds into Google Base and Shopzilla, strong internal and external link structure and keyword mapping.
Specialties
Web Analytics ▪ Internet Marketing ▪ Search Engine Optimization ▪ Search Engine Marketing ▪ Social Media ▪ Website Solutions ▪ Process Creation/Implementation ▪ Pay Per Click Marketing ▪ Natural and Local Search Results ▪ Website Programming ▪ Ecommerce
Chris Carter's Experience
Onsite Channel Strategist and Analyst
Wells Fargo
Public Company; 10,001+ employees; WFC; Financial Services industry
September 2010 – Present (1 year 9 months)
• Led new strategies which increased New Account Opens in Q1, 2011 on Wachovia.com by 11% over prior year despite the 35% decrease in marketable customers and merger concerns
• Developed customer response database which has improved reporting processing efforts. This reporting efficiency allows quicker response time in order for channel adjustments to have a greater impact resulting in higher sales.
• Developed product assessment process illustrating a holistic view of the authenticated Wachovia ad serving channel. This holistic picture provided a benchmark for the channel and presents opportunities to increase conversion rates and drive sales.
• Worked across teams to improve product campaign targeting. These improvements reduced product oversaturation and allow for overall sales within the channel to increase.
Online Marketing
TVL International
September 2009 – March 2011 (1 year 7 months)
Providing web development and management for new e-commerce store. Primary work with site layout, customer flow, site graphics, and PPC campaign.
• Developed e-commerce website selling consumer electronics with monthly sales of $15,000 after three months.
• Researched keywords and conversion rates focusing PPC campaign and site optimization resulting in a high number of daily visitors.
• Optimized both web pages and product feeds to increase organic rankings and Google Base rankings
Search Engine Marketing Specialist
Mouse and Man
Privately Held; 1-10 employees; Internet industry
April 2010 – September 2010 (6 months)
• Increased clients’ keyword ranking and online traffic (e.g. one national company’s traffic increased over 45% within one month and now ranks in the top 10 for 40 different keywords in Google).
• Developed multiple content management websites editing html, asp, and php for improved functionality and onsite optimization.
• Developed data feeds for bulk uploads into Google Local.
• Ran PPC campaigns increasing traffic and tracking conversions.
Search Engine Marketing Consulting & Development
Fast Forward Marketing
January 2010 – September 2010 (9 months)
• Increased clients’ keyword ranking and search traffic by both onsite and offsite search engine strategies.
• Developed new SEM strategy for clients. Consulted with a team of designers and developers to implement new search engine marketing campaign.
Chief Operating Officer
Whitted Stone and Marble
January 2006 – April 2009 (3 years 4 months)
Managed company from start-up developing sales forecasts, marketing strategy and budget. Generated all company sales including large commercial projects and homeowner remodeling. Handled all customer relations.
• Sales and marketing strategy increased total sales from $150,000 in the first year to over $300,000 after the third year.
• Developed company website drastically cutting down the time involved in the sales process.
• Evaluated and determined most effective marketing channels.
• Implemented the use of Quickbooks allowing the company to track spending and increase of sale.
Marketing Assistant
EquiFirst
Public Company; 1001-5000 employees; Financial Services industry
1999 – 2000 (1 year)
Chris Carter's Education
Gardner-Webb University
IMBA, International Business
2007 – 2010
Activities and Societies: Delta Mu Delta Baseball Team
Winthrop University
BS, Business Administration
2001 – 2005
Minor Spanish
Activities and Societies: Baseball Team
Chris Carter's Additional Information
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