Chieu Cao

Current

• Snr Marketing Manager - International Commercial Search at Microsoft

Past

• Head of Marketing MSN Shopping EMEA at Microsoft
• Technical Marketing Manager at Yahoo!
• Online Marketing Strategist at Yahoo!

• Online Advertising Manager at Amazon

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1 more...

Education

• Boston University - School of Management
• Boston University

Recommended

2 people have recommended Chieu

Connections

152 connections

Industry

Internet

Chieu Cao’s Summary

Marketing and Internet expert with over 9 years online experience in developing successful online campaigns, generating revenue and engagement, business analytics, understanding online behavior and managing people/resources in fast changing organizations.

User focus:
Comprehensive understanding of how users interact online. This includes behaviours related to such intents: commercial, social, research, communication and entertainment.

Business focus:
Proven experience in translating user understanding into profitable actions for businesses. I’m heavily data driven yet balanced with creativity. This creates a flexible approach to meeting the needs of both users and businesses. Experience in revenue and traffic modelling, budget management, campaign management, people and agency management and user value calculation.

Tech focus:
Experience in building internal user analytics tools and avid user of 3rd party tools. Expert in adserving, tracking technology and (behavioural) targeting techniques.

Chieu Cao’s Specialties:

Online marketing expertise in a variety of activities (SEM, SEO, Display, Affiliates) for a range of business models (Transaction, Subscription, Advertising).

Chieu Cao’s Experience

• Snr Marketing Manager - International Commercial Search

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  January 2009 — Present (7 months)

• Head of Marketing MSN Shopping EMEA

  Microsoft

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  May 2007 — January 2009 (1 year 9 months)

• Technical Marketing Manager

  Yahoo!

  (Public Company; 5001-10,000 employees; yhoo; Internet industry)

  March 2005 — February 2006 (1 year)

• Online Marketing Strategist

  Yahoo!

  (Public Company; 5001-10,000 employees; yhoo; Internet industry)

  January 2003 — April 2005 (2 years 4 months)

• Online Advertising Manager

  Amazon

  (Public Company; 1001-5000 employees; amzn; Internet industry)

  October 2000 — January 2003 (2 years 4 months)

Chieu Cao’s Education

• Boston University - School of Management

  BA , Marketing, International Business , 1995 — 1999

• Boston University

  1995 — 1999

Additional Information

Chieu Cao’s Groups:

•    Yahoo!
•    Yahoo Alums
•    Yahoo Employees and Alumni Group

Chieu Cao’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch