Cherelle Leong

Entrepreneur & Business Ghostwriter

Cape Town Area, South Africa
Online Media

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Cherelle Leong's Overview

  • Business Ghostwriter at Cherrywrite Business Writing Services
  • Managing Director at Firecloud Adventures
  • Founder at free!foods
  • Contributing Writer at Sea Rescue Magazine
  • Contributor at TREAD Magazine

180 connections


Cherelle Leong's Summary

Cherelle is a serial entrepreneur and business ghostwriter.

She founded her first business Firecloud Adventures in 2003 and has been the driving force behind its success for the past 10 years. In 2008, Cherelle took a break from operating Firecloud full time to focus on developing a career in writing. Cherrywrite Business Writing Services is the result.

Having discovered a natural writing talent, Cherelle draws on expertise from 15 years of sales, marketing, and key accounts experience in the tourism industry; 5 years of corporate marketing and business development experience; and 10 years of entrepreneurial experience.

As a business ghostwriter, Cherelle has a natural instinct to analyse and connect with a target audience. This translates into the ability to write business and technical information into a format that is captivating, interesting and easy to read. Cherelle asks key questions which facilitates a seemless writing process and ensures information is presented as a compelling business case.

Cherelle has worked with leading business coaches in the UK, USA and Australia. Projects range from writing blog articles to business manuals and eBooks. Subjects include sales and marketing, business development, entrepreneurship, leadership, mentorship, energy efficiency, nutrition, health and wellness, and outdoor exploration.

As a natural entrepreneur, Cherelle identified a market opportunity and in October 2012 launched a range of wheat free / gluten free cake and muffin mixes under the label free!foods.

Cherelle is someone that is passionate about creating products that people love, empowering people and finding innovative ways to use her expertise to build successful businesses.

Cherelle Leong's Experience

Self-Employed; Myself Only; Internet industry

November 2008Present (5 years 11 months) Cape Town

Writing is about translating thoughts and ideas into words. Business writing is about using words to grow your business. If you want to be an expert in your industry, you need an expert writer to help you get your message out there. Cherelle creates winning partnerships in business by coaching clients in how to communicate with their target audiences.

It takes an instinctive ability to extract core ideas and from that develop compelling content. Cherelle can harness your expertise and help you write it into a book that will raise your professional profile. This can be supported by creating blogs, social media articles and web content for your business.

Specific areas of expertise include: business development, sales and marketing, entrepreneurship, energy efficiency, travel, outdoor sports, mountain biking, and allergy free foods.

Managing Director

Firecloud Adventures

Public Company; 1-10 employees; Hospitality industry

October 2003Present (11 years) Cape Town Area, South Africa

Firecloud is a specialist agency for privately guided safaris in Africa. Signature safaris include photographic, wildlife, birding or bush walking interests. Exclusive bespoke tours, exceptional value, unforgettable experience of Africa.



October 2012Present (2 years) Cape Town Area, South Africa

free!foods produces wheat-free, gluten-free, sugar-free dry pre-mixes on a commercial scale. Mixes available in 400g sample packs or 12kg buckets.

Products available: Wheat-free, sugar free cinnamon muffin mix; Wheat-free, sugar free ginger muffin mix; Gluten-free, sugar free chocolate cake mix; Gluten-free, sugar free lemon loaf mix.

Deliveries in Cape Town and Johannesburg areas.

Contributing Writer

Sea Rescue Magazine

May 2013Present (1 year 5 months) Cape Town

Sea Rescue Magazine is a tri-annual magazine of the NSRI, South Africa.


TREAD Magazine

December 2010April 2012 (1 year 5 months)

Columnist and feature article writer

Cherelle Leong's Languages

  • English

    (Native or bilingual proficiency)
  • Afrikaans

    (Native or bilingual proficiency)
  • German

    (Limited working proficiency)

Cherelle Leong's Skills & Expertise

  1. Writing
  2. Ghostwriting
  3. Copy Editing
  4. Editing
  5. New Business Development
  6. Small Business Development
  7. Social Media Marketing
  8. SEO
  9. Webcopy writing
  10. Blog ghostwriting
  11. Energy Efficiency
  12. Leadership Development
  13. Mentoring
  14. Leadership Mentoring
  15. Blogging
  16. Business Writing
  17. Business Development
  18. Social Media
  19. Marketing
  20. Newsletters
  21. Entrepreneurship
  22. Social Networking
  23. WordPress
  24. Web Content
  25. Coaching
  26. Online Advertising
  27. Marketing Communications
  28. Email Marketing
  29. Marketing Strategy
  30. Copywriting
  31. Photography
  32. Digital Strategy
  33. Digital Media
  34. Brand Development
  35. E-commerce
  36. Magazines
  37. Public Relations
  38. Digital Marketing
  39. Online Marketing

View All (39) Skills View Fewer Skills

Cherelle Leong's Education

Technikon Witwatersrand

NDip, Travel & Tourism


Contact Cherelle for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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