Entrepreneur & Business Ghostwriter
- Cape Town Area, South Africa
- Online Media
Cherelle Leong's Overview
- Business Ghostwriter at Cherrywrite Business Writing Services
- Managing Director at Firecloud Adventures
- Founder at free!foods
- Contributing Writer at Sea Rescue Magazine
- Contributor at TREAD Magazine
- University of South Africa/Universiteit van Suid-Afrika
- Technikon Witwatersrand
Cherelle Leong's Summary
Cherelle is a serial entrepreneur and business ghostwriter.
She founded her first business Firecloud Adventures in 2003 and has been the driving force behind its success for the past 10 years. In 2008, Cherelle took a break from operating Firecloud full time to focus on developing a career in writing. Cherrywrite Business Writing Services is the result.
Having discovered a natural writing talent, Cherelle draws on expertise from 15 years of sales, marketing, and key accounts experience in the tourism industry; 5 years of corporate marketing and business development experience; and 10 years of entrepreneurial experience.
As a business ghostwriter, Cherelle has a natural instinct to analyse and connect with a target audience. This translates into the ability to write business and technical information into a format that is captivating, interesting and easy to read. Cherelle asks key questions which facilitates a seemless writing process and ensures information is presented as a compelling business case.
Cherelle has worked with leading business coaches in the UK, USA and Australia. Projects range from writing blog articles to business manuals and eBooks. Subjects include sales and marketing, business development, entrepreneurship, leadership, mentorship, energy efficiency, nutrition, health and wellness, and outdoor exploration.
As a natural entrepreneur, Cherelle identified a market opportunity and in October 2012 launched a range of wheat free / gluten free cake and muffin mixes under the label free!foods.
Cherelle is someone that is passionate about creating products that people love, empowering people and finding innovative ways to use her expertise to build successful businesses.
Cherelle Leong's Experience
Self-Employed; Myself Only; Internet industry
November 2008 – Present (5 years 11 months) Cape Town
Writing is about translating thoughts and ideas into words. Business writing is about using words to grow your business. If you want to be an expert in your industry, you need an expert writer to help you get your message out there. Cherelle creates winning partnerships in business by coaching clients in how to communicate with their target audiences.
It takes an instinctive ability to extract core ideas and from that develop compelling content. Cherelle can harness your expertise and help you write it into a book that will raise your professional profile. This can be supported by creating blogs, social media articles and web content for your business.
Specific areas of expertise include: business development, sales and marketing, entrepreneurship, energy efficiency, travel, outdoor sports, mountain biking, and allergy free foods.
Public Company; 1-10 employees; Hospitality industry
October 2003 – Present (11 years) Cape Town Area, South Africa
Firecloud is a specialist agency for privately guided safaris in Africa. Signature safaris include photographic, wildlife, birding or bush walking interests. Exclusive bespoke tours, exceptional value, unforgettable experience of Africa.
October 2012 – Present (2 years) Cape Town Area, South Africa
free!foods produces wheat-free, gluten-free, sugar-free dry pre-mixes on a commercial scale. Mixes available in 400g sample packs or 12kg buckets.
Products available: Wheat-free, sugar free cinnamon muffin mix; Wheat-free, sugar free ginger muffin mix; Gluten-free, sugar free chocolate cake mix; Gluten-free, sugar free lemon loaf mix.
Deliveries in Cape Town and Johannesburg areas.
Cherelle Leong's Languages
English(Native or bilingual proficiency)
Afrikaans(Native or bilingual proficiency)
German(Limited working proficiency)
Cherelle Leong's Skills & Expertise
- Copy Editing
- New Business Development
- Small Business Development
- Social Media Marketing
- Webcopy writing
- Blog ghostwriting
- Energy Efficiency
- Leadership Development
- Leadership Mentoring
- Business Writing
- Business Development
- Social Media
- Social Networking
- Web Content
- Online Advertising
- Marketing Communications
- Email Marketing
- Marketing Strategy
- Digital Strategy
- Digital Media
- Brand Development
- Public Relations
- Digital Marketing
- Online Marketing
Cherelle Leong's Education
2001 – 2004
NDip, Travel & Tourism
1993 – 1995
Cherelle Leong's Additional Information
Contact Cherelle for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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