LinkedInChantal Holtzhauzen

Chantal Holtzhauzen

Owner at DIVA Marketing

Location
Johannesburg Area, South Africa
Industry
Marketing and Advertising
Current
  1. StokeCity,
  2. DIVA Marketing,
  3. StokeCity WakePark
Previous
  1. Switch Branding and Design,
  2. Scooters Pizza,
  3. Nando's
Education
  1. Damelin
Recommendations11 people have recommended Chantal
Websites
271connections

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271connections
StokeCity

StokeCity

Marketing Manager

– Present

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Background

Summary

Marketing exec with broad experience in all aspects of brand management and marketing. Experience in launching new ventures and products, managing and optimising budgets, integrating above-the-line, below-the-line, social media and PR initiatives.

Specialties: An advanced certificate in franchise management gives me the edge when it comes to working with franchisors and franchisees in growing their businesses through Local Restaurant Marketing

Experience

Marketing Manager

StokeCity
– Present (2 years)Glen Austin, Midrand

StokeCity is a unique extreme sports park, located in Midrand, www.stokecity.co.za

Owner

DIVA Marketing
– Present (9 years 6 months)

In an industry where “tried-and tested” often translates into “done” and “boring”; DIVA has the levels of innovation and inspiration to help you out think and out do your competitors.While we are well versed in all the common marketing strategies and principles, we share a belief that it takes uncommon thinking to reach truly spectacular heights. Our unique approach to work is complemented by a solid approach to business that includes:
•Integrating into our client’s business as part of their team. It makes us more accountable for our results and more passionate about our jobs.
•An ability to produce fabulous work even at breakneck speed.
•Finding creative ways to achieve maximum market impact off even smaller budgets.

Marketing Manager

StokeCity WakePark
– Present (2 years 3 months)Midrand, Gauteng

StokeCity WakePark is Gauteng's only cable water-sports park. Strong social media marketing plan implemented that dovetails with off-line marketing tactics and PR.

Account Director

Switch Branding and Design
(8 months)

Account Direction:
Maintain strategic overview of accounts, and proactively advise clients on new issues/external environment and contribute to strategic planning meetings with client.
• Keep abreast of outside issues and events and regularly review impact on programme and client
objectives.
• Instigate brainstorms to develop the strategic, creative direction of accounts.
• Responsibility for account/project profitability and maintaining agreed fee income.
• Responsibility for negotiating and establishing financial arrangements with client.
Client Liaison:
• Contribute to client marketing strategy and thinking.
• Monitor external environment and highlight key issues/crises
• Maintain social contact with client personnel and regular contact about account direction, staffing, issues etc.
• Establish and maintain a role as consultant/adviser to client.
• Organise annual internal review of account and work with staleholders to implement outcomes.
Growing Existing Business :
• Create and develop opportunities for growing existing business
New Business - Account acquisitions:
• Responsibility for helping to develop and present new business pitches.
Professional Relations:
• Responsibility for building and maintaining key relationships
• Demonstrate innovation and creativity beyond client ideas.

Marketing Manager

Scooters Pizza
(1 year)

• Responsible for building the brand.
• Responsible for daily management of the national marketing function.
• Strategic planning for the fiscal, including managing the execution of the marketing plan for the year.
• Managing the marketing budget and ensuring effective return on investment ratios are met.
• Responsibility to deliver approved sales and profit target, including involvement in site selection, store opening and launch plans.
• Liaising with key suppliers, media, agencies and partners.
• Making business decision in conjunction with the rest of the management team. Including development, implementation and analysis of agreed upon strategies and plans.
• New product development, and bringing new products to the market, analysis of sales mix and reporting on product acceptance.
• Ensuring growth targets are met in-line with budgets.
• Advertising, design and PR briefings and approvals, including above and below the line. Monitoring the performance of the partners, including fee negotiations and scope of work negotiations.
• Involvement in new restaurant design platform, & translating new brand direction into restaurant look and feel, working with the design agency.
• Internal marketing initiatives, building the brand form the inside out with initiatives that create franchisee affinity with the brand.

Maketing Manager

Nando's
(6 years)

• Responsible for daily management of the national marketing department. (Team of 11)
• Recruitment, training and development of marketing staff.
• Strategic planning for the fiscal, including managing the execution of the marketing plan for the year.
• Managing the marketing budget and ensuring effective return on investment ratios are met.
• Liaising with key suppliers, media, agencies and partners.
• Making business decision in conjunction with the rest of the management team.
• Ensuring growth targets are met in-line with budgets.
• Advertising, design and PR briefings and approvals, including above and below the line.
• Involvement in new restaurant design platform, & translating new brand direction into restaurant look and feel, working with the design agency.

Certifications

Social Media

UCT Faculty of Commerce School of Management Studies
– Present

Courses

Independent Coursework

  • Certificate in Social Media Marketing
  • Certificate in Advanced Franchise Management

Projects

Vida e' now brewing at Nando's Launch(Link)

Brief: Generate awareness of Vida e’ caffe coffee NOW exclusively brewing at slected Nando’s Outlets.

Languages

  1. Afrikaans

    Native or bilingual proficiency
  2. English

    Native or bilingual proficiency

Skills

  • Marketing Management
  • Advertising
  • Marketing Communications
  • Social Media Marketing
  • Marketing Strategy
  • Creative Direction
  • Integrated Marketing
  • Marketing
  • Copywriting
  • Social Media
  • New Business Development
  • Event Management
  • Market Research
  • Product Marketing
  • Product Development
  • Business Development
  • Public Relations
  • Strategy
  • Brand Management
  • Strategic Planning
  • Sales
  • Brand Development
  • Market Planning
  • Management
  • Email Marketing
  • Direct Marketing
  • See 11+  See less

Education

Damelin

IMM, Marketing Management

Damelin

MBM Business Management, Business Management

Ferndale High

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