Chief Creative Officer - HOTMETAL Creative, LLC
Kansas City, Missouri Area
- Current
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- Managing Partner at MMG Mix
- Chief Creative Officer at HOTMETAL Creative
- Past
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- Independent Design Contractor at AdRelevance
- Senior Designer at Ciavarra Design
- Designer at The MathWorks
- Designer at Waters & Wolfe Advertising
- Education
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- Washington State University
- Hawaii Pacific University
- Recommended
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7 people have recommended Chance - Connections
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- Industry
- Marketing and Advertising
- Websites
Chance Goldston’s Summary
Reaching urban markets with culturally relevant marketing communications strategies has been the goal since Chance Goldston founded HOTMETAL Creative in 2000.
Notable work from the agency includes the “Take Time for the Vine” campaign for the Historic 18th and Vine Jazz District in Kansas City, Missouri, for which Chance received a National Silver Microphone Award in the “resorts and tourism” category.
Chance also developed the 2006 African-American tourism campaign for the state of Missouri. “VISITMO” featured Buck O’Neal, the late, legendary baseball great of the Negro Leagues.
Additional award-winners from Chance Goldston include campaigns for large and small companies — Agilent Technologies/HP, Compaq, Champion Papers, Nazdar Inc., MTV, Media Metrix, Sprint Corporation and Kansas City Power & Light.
His degree in advertising/communication from Washington State University was followed by design studies at The School of Visual Concepts, Seattle. Working in leading Seattle, Chicago, and Boston design boutiques, Chance developed successful campaigns for retail, paper, technology, finance and nonprofit industries. He has received numerous industry awards for his design/communications programs.
Chance Goldston’s Specialties:
• Advertising
• Brand Strategy
• Brand Identity
• Digital Media
• Print Collateral
• Environmental Graphics
Chance Goldston’s Experience
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Managing Partner
MMG Mix
(Privately Held; 1-10 employees; Marketing and Advertising industry)
November 2007 — Present (1 year 9 months)
MMG/MIX promotes travel and tourism to African-American and Hispanic consumers, who are quickly transforming America’s consumer market.
Established through a joint venture between MMG Worldwide and HOTMETAL Creative, MMG/MIX harnesses the power of industry expertise and multicultural insights. MMG/MIX helps translate brands into meaningful experiences for ethnic consumers. More than just words… MMG/MIX builds marketing programs that deliver desired outcomes in the form of brand loyalty, sales and consumer advocacy. -
Chief Creative Officer
HOTMETAL Creative
(Privately Held; 1-10 employees; Graphic Design industry)
October 2000 — Present (8 years 10 months)
HOTMETAL Creative adds fire to your product or service.
We do it by coming in off the street with fresh ideas — in from the outside, unfettered by inside-the-box thinking. We bring the energy of the city, the eclectic urban energy that hums with ethnic and cultural diversity … and with history, hope and imagination.
That’s our neighborhood, the urban milieu. It’s where we live, shop, send our kids to school and seek entertainment. We aim to leave our mark here. And we can help you leave yours too. -
Independent Design Contractor
AdRelevance
(Privately Held; 51-200 employees; Internet industry)
June 2000 — November 2000 (6 months)
Worked with internal marketing and creative team as an independent contractor to help create a variety of sales collateral including direct mail, marketing/sales collateral, promotional items and event graphics.
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Senior Designer
Ciavarra Design
(Privately Held; 1-10 employees; Design industry)
October 1999 — June 2000 (9 months)
• Strategic brand development
• Creative Direction
• Design implementation
• Hired and managed design staff, freelancers, and vendors
• Participated in and led client presentations
• Project budgeting
• New business development -
Designer
The MathWorks
(Privately Held; 1001-5000 employees; Computer Software industry)
June 1998 — October 1999 (1 year 5 months)
• Managed internal brand audit and created brand development strategy
• Supervised implementation of corporate brand strategy company-wide
• Redesigned software product packaging
• Implemented design guidelines for direct mail marketing efforts (increased response rate 15%)
• Designed product capabilities brochures and other marketing materials
• Created 20’x20’ modular trade show booth
• Art directed web team to ensure integrated brand presence
• Responsible for internal selling of creative concepts
• Provided creative counsel to sales, web and product development teams -
Designer
Waters & Wolfe Advertising
(Graphic Design industry)
1996 — 1997 (1 year)
Chance Goldston’s Education
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Washington State University
BA , Communication, Fine Arts , 1991 — 1994
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Hawaii Pacific University
Communication 1990 — 1991
Additional Information
Chance Goldston’s Websites:
Chance Goldston’s Interests:
Speaking Engagements: Greater Seattle Chamber of Commerce, Marketing Mondays, “Ethnic Marketing: How to Effectively Target Multicultural Markets” Seattle Advertising Federation, “The Minority Report: The Dos (and Don'ts) of advertising to the Minority Market” Small Business Association W-Net, Get Your House in Order: Branding from the Inside-Out."
Chance Goldston’s Honors:
Silver Microphone Award National Winner, POWER Initiative Graduate - Greater Kansas City Chamber of Commerce, 25 Under 25 - The Kansas City Small Business Monthly, New Business of the Year - Minority Enterprise Development Week, Mayor's Small Business of the Year Award nominee - Seattle, WA, StoraEnso Certificate of Design and Printing Excellence, Sharing Power - Board Diversity Project Training Certificate - Project Equality and Midwest Center for Nonprofit Leadership, Fast Track Planning for Entrepreneurs™ - Kauffman Foundation, Small Business Administration 7(j) Management and Technical Training Program, Presenting Data and Information Seminar – Edward Tufte, “7 Habits of Highly Effective People” Leadership Conference – Stephen R. Covey
Chance Goldston’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
