at Smith-Harmon
Greater New York City Area
- Current
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- Research Director at Smith-Harmon Inc.
- Founder at The Retail Email Blog
- Past
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- Director of Retail Insights and Editor-at-Large at The Direct Marketing Association's Email Experience Council
- Assistant News Editor at Dow Jones & Co.
- Managing Editor, Executive Technology Magazine at Fairchild Publications (Condé Nast)
- Associate Editor/Production Assistant at Technology Investor Magazine
- Education
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- New York University
- University of East Anglia
- Texas A&M University
- Recommended
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3 people have recommended Chad - Connections
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195
connections
- Industry
- Marketing and Advertising
- Websites
Chad White (@RetailEmailBlog)’s Summary
Expert in retail email marketing best practices and trends.
>>Written more than 1,100 blog posts on email marketing
>>Written more than 70 Email Insider columns for MediaPost
>>Written more than 35 research reports on email marketing
>>Spoken at a number of email marketing industry events, including the Email Evolution Conference, Email Insider Summit, eTail East, ExactTarget Connections and Listrak Email Marketing Days
>>Over 8 years experience covering the retail industry
Chad White (@RetailEmailBlog)’s Specialties:
Research, blogging and article writing; B2C email marketing consulting; Public relations
Chad White (@RetailEmailBlog)’s Experience
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Research Director
Smith-Harmon Inc.
(Privately Held; Graphic Design industry)
December 2008 — Present (8 months)
Write research reports on email marketing best practices and trends in the retail industry, support clients with research and consulting, and am active in the email marketing community
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Founder
The Retail Email Blog
(Marketing and Advertising industry)
February 2006 — Present (3 years 6 months)
The Retail Email Blog is the only blog dedicated to tracking the email marketing campaigns of the largest online retailers. I monitor retailers’ activities to reveal best practices and trends that are helpful to others in the industry who are looking for ideas, insight and guidance in executing their own campaigns.
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Director of Retail Insights and Editor-at-Large
The Direct Marketing Association's Email Experience Council
(Marketing and Advertising industry)
January 2007 — November 2008 (1 year 11 months)
Generated original research reports on retailers’ email marketing practices, wrote Email Insider columns for MediaPost, managed the eec's Email Experience Blog, oversaw the eec's Speakers Bureau, assisted eec Roundtables with projects, spoke at conferences, and participated in webinars, among other duties.
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Assistant News Editor
Dow Jones & Co.
(Public Company; 5001-10,000 employees; DJ; Online Media industry)
November 2004 — April 2007 (2 years 6 months)
Headed up multiple email newsletters, including:
* LBO Wire, a daily publication about leveraged buyouts
* Corporate Governance, a bi-monthly publication about the governance of publicly traded companies
* Insights, a monthly publication about information security, outsourcing and supply chain issues, and Dow Jones' first custom newsletter
* Online Retail Report, a weekly publication about online retailing and Dow Jones’ first non-financial newsletter
Assisted on several other email newsletters and monthly print publications, including:
* The Private Equity Analyst, a monthly print publication about private equity
* VentureWire, a daily email newsletter about venture capital
* Venture Capital Analyst: Technology, a monthly print publication about venture capital investments in the technology field -
Managing Editor, Executive Technology Magazine
Fairchild Publications (Condé Nast)
(Privately Held; Writing and Editing industry)
January 2001 — October 2004 (3 years 10 months)
While at the monthly retail technology and strategy trade magazine, I managed three writers and two art staffers, performing first edits on all copy, writing many of the headlines and captions, and coordinating and helping select art and design layouts. I also managed the daily and monthly Web content, and wrote features and news stories on a range of retail IT issues and solutions.
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Associate Editor/Production Assistant
Technology Investor Magazine
(Privately Held; 11-50 employees; Writing and Editing industry)
November 1999 — December 2000 (1 year 2 months)
In this role, I held copy chief responsibilities, edited stories to space and assisted in art and design selection. I also researched, reported and wrote features on investment issues and on computer, networking and medical technologies.
Chad White (@RetailEmailBlog)’s Education
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New York University
Master's , Journalism , 1998 — 2000
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University of East Anglia
1997 — 1998
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Texas A&M University
Bachelor's , English , 1993 — 1998
Additional Information
Chad White (@RetailEmailBlog)’s Websites:
Chad White (@RetailEmailBlog)’s Groups:
Email Experience Council, Inbox Insiders
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Email Marketer's Club -
Email Experience Council -
eM+C
Chad White (@RetailEmailBlog)’s Contact Settings
Interested In:
- expertise requests
- business deals
- getting back in touch
