Celeste Lim

Current

Team Head, Branding & Promotions at SPH Magazines Pte Ltd

Past

Manager, Group Communications at Singapore Sports Council
Assistant Manager, Marketing Communications at ESPN STAR Sports
Senior Executive, Advertising Sales at StarHub

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Education

Nanyang Technological University

Connections

66 connections

Industry

Marketing and Advertising

Celeste Lim’s Experience

Team Head, Branding & Promotions

SPH Magazines Pte Ltd

(Marketing and Advertising industry)

Currently holds this position
Manager, Group Communications

Singapore Sports Council

(Government Agency; Sports industry)

May 2006 — April 2007 (1 year )

The role requires me to conceptualize, develop and execute integrated marketing communication plans to position Singapore as a Sports City to an international audience. Apart from working with PR agencies to drive international publicity through events sponsorships, speaking opportunities, media engagement, interviews and pitches, other Marcom tasks includes developing a range of marketing materials such as advertisements and collaterals (promotion videos, sales kits etc). In order to align communication messages, I also work with other lead government agencies such as MICA, EDB and STB.

Locally, publicity support to major sports events like the Standard Chartered Singapore Marathon, Lexus Cup, Osim Singapore International Triathlon is also part of my responsibilities.
Assistant Manager, Marketing Communications

ESPN STAR Sports

(Privately Held; Broadcast Media industry)

September 1999 — May 2006 (6 years 9 months)

Job responsibilities cover consumer/affiliate (cable & satellite operators) and corporate marketing. Generated integrated marketing plans & manage budgets for the region. Led and initiated negotiations for target campaigns with internal departments and external suppliers (cable & satellite operators, media partners, ad agencies and event companies). Travelled the region for consumer and trade events that form part of marketing strategies and produced collaterals (brochures and on-line newsletters) as support materials for sales and corporate initiatives.
Senior Executive, Advertising Sales

StarHub

(Public Company; Telecommunications industry)

February 1997 — September 1999 (2 years 8 months)

As Senior Executive, I reported to the Director, Advertising Sales and managed the Account Servicing and Traffic sections of the department, overseeing 4 staff. Daily activities include promoting the channels on the platform as advertising options, working out media strategies for advertisers on cable and managing the operational aspects of the Traffic section.