head of media-channels at Fortis
Gent Area, Belgium
head of media-channels at Fortis
Gent Area, Belgium
(Public Company; 10,001 or more employees; FORB; Banking industry)
September 2005 — Present (4 years 3 months)
Head of branding, advertising, print channels and all e-channels (internet, intranet) for the businessline Commercial/Merchant and Private Banking.
Introduced Entreprise and Entrepreneur positioning in 360 commsplan. Launched join2grow.biz, the web 2.0 community for entrepreneurs.
Implemented the rebranding of MeesPierson to Fortis Private Banking.
Integration of ABN AMRO Private Clients and BU NL: development of various internal and external commsplans, rebrandingplans and budget maintenance.
Manages team of communications professionals with different nationalities.
(Financial Services industry)
April 2000 — September 2005 (5 years 6 months)
Fortis Lease is a 100% subsid of Fortis Bank. Handling branding of various acquisitions in UK and Italy, setting up of internal commsplan.
Introduction of start-ups like subsid in Poland in the market.
Handling all internal and external comms (PR, brochureware, websites, event).
(Public Company; 201-500 employees; LAC; Computer Hardware industry)
March 1999 — April 2000 (1 year 2 months)
handling all communications (internal, external) towards vendors and press.
Also communication towards endusers through seminars and events.
Projectmanagement over borders; covering entire Benelux region
(Media Production industry)
October 1998 — March 1999 (6 months)
Media negotiating and buying for online, print and outdoor.
Entirely responsable for own budget
communication and media studies 1995 — 1996
Political and Social Sciences , Communications , 1992 — 1996
Speaker about Join2grow, web 2.0 and business networks on conferences like Emerce in the Netherlands, and ad-tech in London (sept 2007)/ Branding: rebranding, crisis communications, integrations
5 awards for Join2grow.biz