Carolyn Wong

Carolyn Wong

Web Content Manager

Portland, Oregon Area

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Carolyn Wong's Overview


179 connections

Carolyn Wong's Summary

Senior Content Manager with extensive experience in the development and execution of content strategy for web marketing programs and product releases and in building cohesive web site infrastructure. Expert manager of complex web sites and technical publishing processes, including globalization. Proactive professional dedicated to understanding and meeting client needs and respected for working well with cross-functional teams under tight deadlines. Exceptional focus, resourcefulness, and follow-through with outstanding organizational and communication skills. Effective leader adept at achieving on-time project completion in high-pressure environments.


Content strategy and development, web site management and information architecture, web marketing, technical and editorial manager, project and program manager, writer, and editor.

Carolyn Wong's Experience

Content Analyst/Publisher

The Standard

Public Company; 1001-5000 employees; SFG; Financial Services industry

March 2011Present (3 years 7 months)

- Develop and manage content for internal and external web properties and online services.

Web Content Manager and Editor


August 2010March 2011 (8 months)

- Planned and implemented content strategy and organized infrastructure for North Capital's financial web site. Edited content, including blogs and marketing materials.
- Edited technical articles for the WebSphere and Cloud Computing zones of IBM's developerWorks web site.

Web Content Manager

Sun Microsystems

Public Company; 10,001+ employees; ORCL; Information Technology and Services industry

March 2006February 2010 (4 years)

- Developed information architecture and managed content strategy and community for multiple Sun technology web sites.
- Established content roadmaps for technical articles, podcasts, and videos with internal writers and engineers.
- Managed publishing processes for documentation, resources, articles, code samples, and downloads for quarterly product launches.
- Determined web site infrastructure and worked with web production team to create redesigns, organize content with indexes, and build an Update Center repository of download modules.
- Collaborated with engineering and web marketing stakeholders on product campaigns to increase awareness, adoption, participation, and monetization.

Editorial Manager, dev2dev

BEA Systems

Public Company; 1001-5000 employees; BEAS; Computer Software industry

June 2005March 2006 (10 months)

- Determined editorial direction and content with O'Reilly Media for BEA's developer web site.
- Managed editorial processes: assigned and edited articles/blogs and implemented product and technology centers.
- Provided content for conference reports, targeted marketing campaigns, e-mail newsletters, and special projects.
- Participated in product planning and launches and executed developer marketing initiatives.
- Restructured site and added new features to improve organization and usability.
- Documented editorial guidelines to increase content generation and accelerate workflow.

Freelance Editor


Public Company; 10,001+ employees; IBM; Information Technology and Services industry

January 2005June 2005 (6 months)

- Edited articles and tutorials for the Java technology and Wireless technology zones of IBM's developerWorks web site.

Privately Held; 51-200 employees; Publishing industry

January 2004January 2005 (1 year 1 month)

- Managed and maintained online editorial content, such as articles, tips, blogs, topical index pages, code downloads, and book catalog, for the FTPOnline network of web sites.
- Assigned and edited all articles for Enterprise Architect in e-book format.
- Managed weekly Java Insight e-mail newsletter, reaching 200,000 subscribers.
- Produced daily coverage of numerous conferences for FTPOnline web sites.
- Supervised Online Editorial Project Manager who coordinated webcasts and custom publishing projects for Microsoft, Borland, IBM, Oracle, and other clients.

Editor in Chief, JavaWorld


Privately Held; 10,001+ employees; Publishing industry

November 1999January 2004 (4 years 3 months)

- Set editorial direction for online magazine targeting the interests of Java technology developers. Tripled monthly page views from 1 million to 3 million.
- Determined editorial coverage and managed editorial processes: recruited writers; assigned and edited articles; supervised 3 staff editors and managed a team of 30 regular contributors. Tripled amount of content produced by implementing weekly publishing model.
- Negotiated and managed custom publishing projects with Sun Microsystems and IBM.
- Created comprehensive reader services, including a component registry and marketplace.
- Managed extensive web site redesign involving new content management system.

Editor in Chief, SunWorld


Privately Held; 10,001+ employees; Publishing industry

January 1996November 1999 (3 years 11 months)

- Promoted from Editor and Senior Editor positions.
- Assigned and edited all content, including news and feature articles and 10 monthly columns.
- Supervised 2 staff editors and maintained contributor and business relationships.
- Developed technical and opinion columns, and wrote news and feature stories.
- Planned and implemented major web site redesign.

Associate Editor, UnixWorld/Open Computing


Public Company; 10,001+ employees; MHFI; Financial Services industry

November 1991November 1995 (4 years 1 month)

- Promoted from Assistant Editor.
- Researched and wrote news and feature articles, including cover stories.
- Generated story ideas, assigned and edited articles, and managed "Openers" news section.

Carolyn Wong's Skills & Expertise

  1. Content Strategy
  2. Email Marketing
  3. Blogging
  4. Publishing
  5. Editing
  6. Web Marketing
  7. Content Management
  8. Web Content Management
  9. Content Development

Carolyn Wong's Education

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