Contest Queen, Sweepstakes Expert, Author and Promotional Marketing Consultant (info@contestqueen.com)
Ontario, Canada
- Current
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- Owner at Imagination Edge Inc.
- Past
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- Event Marketing Manager at Jawz Inc.
- Marketing Manager at Micro Alternative Solutions
- International Marketing Coordinator at Aztech New Media Corp.
- Account Manager at LaserNetworks
- East Toronto Account Manager at LaserNetworks
- Education
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- Cenntenial College
- Albert Campbell Collegiate Institute
- Recommended
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3 people have recommended Carolyn - Connections
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289
connections
- Industry
- Marketing and Advertising
- Websites
Carolyn Wilman’s Summary
Carolyn founded Imagination Edge, www.imedge.net in 1994 as a small-business marketing consulting firm. In 2004, after spending two years managing the backend of the business as well as being a stay-at-home mom, Carolyn took the love of her contesting hobby and combined it with her extensive marketing background. The result was the first Internet-focused contest resource book in Canada called “You Can’t Win If You Don’t Enter” released in 2006. (The American Edition was released in 2008.) In conjunction with the book she launched the first contest resource website in Canada, www.contestqueen.com.
In keeping with her objective of teaching others how to have fun, she produces a free e-newsletter called The Winning EDGE that includes contesting stories, tips, tricks and links to new contests. Carolyn also runs workshops: How to Win Cash, Cars, Trips and More...Online and Attracting Luck for hundreds of people annually.
After being a featured speaker at several promotional events and US sweepstaking conventions she formed Canada’s first contesting clubs. Once several clubs had been firmly established, Carolyn co-founded the Canadian Contestors Association www.contestorsassociation.org which runs the Annual National Contestors Convention www.contestconvention.com.
Carolyn has a unique perspective having "sat at both sides of the table", as both marketer and entrant, she is able to help her clients understand promotions from their customer's perspective and avoid the types of mistakes currently occurring in contests over and over again. She created Contest Auditing, Contest Pre-testing and Contest Education and Strategies services allowing companies to ensure a contest is designed to meet their objectives, and the promotion is operating properly, within government regulations, before public release.
In 2006 Carolyn's marketing efforts landed her on the cover of Marketing Magazine.
Carolyn Wilman’s Specialties:
Promotional and Viral Marketing, Contests and Sweepstakes,
Carolyn Wilman’s Experience
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Owner
Imagination Edge Inc.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 1995 — Present (15 years )
Carolyn Wilman comes to the world of contesting and sweepstakes with over twenty years of sales and marketing experience. For the past eleven years, she has run her own marketing consulting business specializing in promotional and event marketing. She has a unique perspective having "sat at both sides of the table", as both marketer and competitor, she is able to help her clients understand promotions from their customer's perspective and avoid the types of mistakes currently occurring in sweepstakes over and over again.
Some of our services include:
• Promotional Consultation
• Contest Reviews, Auditing and Pre-Testing
• Contestor Editorial Services
• Viral Marketing Services
• Target Market Announcements -
Event Marketing Manager
Jawz Inc.
(Marketing and Advertising industry)
2000 — 2001 (1 year )
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Marketing Manager
Micro Alternative Solutions
(Privately Held; 51-200 employees; Computer Hardware industry)
October 1996 — February 1998 (1 year 5 months)
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International Marketing Coordinator
Aztech New Media Corp.
(Privately Held; 11-50 employees; Computer Games industry)
June 1995 — August 1996 (1 year 3 months)
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Account Manager
LaserNetworks
(Privately Held; 51-200 employees; Printing industry)
1992 — 1993 (1 year )
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East Toronto Account Manager
LaserNetworks
(Privately Held; 11-50 employees; Renewables & Environment industry)
September 1992 — August 1993 (1 year )
Carolyn Wilman’s Education
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Cenntenial College
Diploma , Marketing , 1985 — 1988
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Albert Campbell Collegiate Institute
Additional Information
Carolyn Wilman’s Websites:
Carolyn Wilman’s Interests:
contesting, reading, gardening, movies, reality TV
Carolyn Wilman’s Groups:
Canadian Contestors Association
Toastmasters International
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Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
SalesBlogcast.com -
Odds On Promotions -
twitter innovators Innovation & Creativity Network of Tweeters -
Online Sweepstakes and Contests -
US Hole In One -
Linked Strategies -
Marketers on twitter -
Archway Marketing Services -
Trusted Business Advisor (VAR) -
Twitter Power for Business -
Our Winning Circle Club -
Tipping Point Media -
The President/CEO Elite -
Social Media Caffé -
BusinessHelpingBusiness -
Killer Campaigning
Carolyn Wilman’s Honors:
Carolyn was nominated in 2006 and 2008 for the RBC Canadian Woman Entrepreneur of the Year, and in 2006 for Entrepreneur of the Year with the Whitby Chamber of Commerce. You Can’t Win If You Don’t Enter was selected as the Runner-Up in the Non-Fiction Category at the 2006 DIY Book Festival and Runner-Up in the How-To Category at the 2008 DIY Book Festival.
Her efforts as a marketing expert landed her on the cover of Marketing Magazine in 2006 and was named by MORE Magazine as one of Canada’s Top 40 Women over 40 in 2007. Carolyn, her volunteer team, and the convention were filmed by the CBC for a Doc Zone documentary and written about in Reader’s Digest, both released in 2008.
In 2008 she also received her Competent Communicator and Competent Leader designations from Toastmasters International.
Carolyn Wilman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- getting back in touch
