Carlos Adrián Fernandez

Current

Partner at CAF Consultores

Past

Vicepresident & Comercial Director at Communicom S.A.
Sales Manager at Mars Inc
Finance Manager at Gillette

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Education

Universidad de Buenos Aires
Colegio Nacional de Buenos Aires

Recommended

2 people have recommended Carlos Adrián

Connections

387 connections

Industry

Marketing and Advertising

Websites

Carlos Adrián Fernandez’s Summary

Decades of Corporates’ experience in Marketing, Sales, Finance and Logistics, working in multi-cultural environments and leading ad-hoc project teams. Now in the Executive Coaching and advising small & medium sized Companies (PyMES) in Marketing & Sales.

Carlos Adrián Fernandez’s Specialties:

Marketing strategies, Sales strategies, direct marketing, advertisement, start-up business, Press, web marketing, on-line advertisement, channels development, house organs, Contact Center, Executive coach counselling, events, multi-cultural marketing.
Contact:
CAFConsultores.argentina@gmail.com (all INVITATIONS to connect are accepted)
skype: cafconsultores.argentina

Carlos Adrián Fernandez’s Experience

Partner

CAF Consultores

(Marketing and Advertising industry)

March 2009 — Present (5 months)

A Consultants Company specialized in two areas:

EXECUTIVE COACHING: helping executives to share the loneliness of her/his position with and advisor that has several decades of Corporations’ experience, in topics like:
- Discussing strategies before introducing them to her/his Company.
- Analyzing relationships with pairs, subordinates and superiors.
- Confronting the dilemma of family versus work.
- Strengths and weaknesses as an executive, etc

PART-TIME DIRECTOR: advising owners of Small and Medium sized Companies (PyMES) in Marketing and Sales strategies with Logistics, financials and Human Resources considerations. We advise PyMes on an hour based fee, not a monthly fee, to avoid them to deal with additional fixed costs, in topics like:
- Company identity
- Sales strategy
- Institutional and/or Product/s communications
- Investment projects, etc
Vicepresident & Comercial Director

Communicom S.A.

(Privately Held; Human Resources industry)

January 2005 — March 2009 (4 years 3 months)

Vicepresident (representing the majority of stockholders) & Commercial Director at Communicom SA, a Direct Marketing Agency that is part of a 360° Communications Group.
I managed accounts such as: General Motors (ACDelco business), Kodak, Universidad del Salvador, La Caja (major Insurance Company in Argentina), Banco Supervielle, Korn Propiedadesin:
Direct Marketing,
Sales & Marketing Advisor,
Wholesalers Marketing Plan,
Web marketing,
Contact Center,
Graphic, radio and on-line advertisement,
House organs,
Events in Argentina and worldwide, in spanish, portuguese and english,
Multi-cultural Management.
Other customers of the Agency: Banco Hipotecario, Universidad Austral, Daimler-Chrysler
Sales Manager

Mars Inc

(Privately Held; Food Production industry)

February 1996 — October 2003 (7 years 9 months)

1) Sept 2002- Oct 2003, Affiliate Sales Manager, responsible for all the exports from Brazil and Argentina to the rest of the world (Latin America, USA, Australia, New Zealand, Africa), working in Brazil and Argentina. Achievements: 30% growth in tones exported, reorganizing the logistic circuit to improve service.

2) Jan 2001-Aug 2002 Special Channels Sales Manager, snackfood Sales Manager and Project Leader of Argentina's Interior sales distribution (all at the same time). Responsible for the Special Customers (Cinemas, cash & carry clients, Oil, etc), all the snackfood distributors in the country and a special project of distribution in all the minor cities of Argentina.. Achievements: Growth of 50% in Special Customers and 27.9% in the Interior Project. Implementation of successful promotional activities.

3) Apr 1999- Dec 2000 Sales Manager. Responsible for 14 salesmen and KAMs, and 15 merchandisers in 14 different states (North, center and west of the country), based in Cordoba. Achievements: Sales growth of 21%. Replace most of the distributors, selecting those with distribution and financial capabilities. Leadership and motivation of the sales team. Launch of a low price petfood product in the area.

4) May 1998-Dec 1998 Import-Exports Manager. A special assignment to: a) restructure the department and its functions, b) speed up the imports and exports, c) define the administrative and financial circuits, d) analysis and remodeling the flow of goods, and accomplish all the legal requirements. Achievements: all the objectives accomplished in a very short period of time (one month).

5) Feb 1996- Apr 1998 Credit & Collections Manager for Argentina, Chile and Uruguay.
Achievements: organization of the department. Written internal control procedures. Credit evaluation of international distributor, suggesting modifications in Mars legal status in Chile (creation of a new affiliate branch there).
Finance Manager

Gillette

(Public Company; G; Consumer Goods industry)

October 1985 — March 1995 (9 years 6 months)

Last Position: Credit & Collections Manager
I began as a trainee for the Financial Department. My last position was as Credit & collections Manager, in charge of the credit risks and collections of Argentina.
Actively participated in 3 out of 9 Quality Circles that under the concept of Total Quality, optimized the customers need (internal and external):
- reduction of salesmen paper load
- reduction of turn back
- coordination of products launches and re-launches
Achievements: accomplishment of all the individual and group objectives that were given.

Carlos Adrián Fernandez’s Education

Universidad de Buenos Aires

Licenciatura en Administración 1979 — 1983

Activities and Societies:

Postgrade study in Strategy and business planning (University of Buenos Aires). Professor. Alberto Levy.
Colegio Nacional de Buenos Aires

bachellor , Colegio Nacional de Buenos Aires , 1973 — 1978

Additional Information

Carlos Adrián Fernandez’s Websites:

Carlos Adrián Fernandez’s Interests:

coaching, strategy, creativity, management skills, PAINTING, WRITING, counselling

Carlos Adrián Fernandez’s Groups:

Executive Suite
Linked:HR (#1 Human Resources Group)
Marketing Executives Group
LinkEds & writers
Linked.ar
Art marketing
Shopper Insights & Marketing Professionals
eMarketing Association Network
Online Advertising Professionals
Responsible Marketing
Ex alumnos del Colegio Nacional de Buenos Aires
Colegio Nacional de Buenos Aires
marsXchange : Mars, Inc & Alumni w/wide
Marketing Online
Argentina Business
UBA Universidad de Buenos Aires Alumni
PyME Argentina
Media & Entertainment Professionals
Multicultural Marketers Group
Online Marketing Latam
Art Collecting Network
Vistage Argentina
F+ E Ferias y Exposiciones
Booksconnect - Authors, Publishing Professionals, Agents, Publicists, Event organisers....
Comunicación Interna, Creatividad & Clima Organizacional