Founder/President, Dynabrand Public Relations
Austin, Texas Area
- Current
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- Founder and President at Dynabrand
- Past
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- Chief Marketing Officer at Peranet
- Executive Vice President/North American Marketing Practice Leader at GCI Group
- Senior Managing Director and Director, Consumer Marketing Group at Hill & Knowlton
1 more...
- Connections
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connections
- Industry
- Public Relations and Communications
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Carla Stanmyre McDonald’s Summary
Carla Stanmyre McDonald is one of the leading consumer PR strategists in the country. Named one of the country's "40 Under 40 Stars in PR" (when, not so long ago, she was under 40), Carla is currently the founder and president of Dynabrand, a national public relations firm that specializes in building awareness and sales for consumer lifestyle brands.
Dynabrand's clients include The Worth Collection, a luxury fashion brand; Zeno, a beauty device manufacturer; PureSport, a patent-pending new class of sports performance drinks; Sweet Leaf Tea, a leading ready-to-drink beverage company; and Whirlpool Corporation. Dynabrand has executives in Austin, New York, San Francisco, Los Angeles and Atlanta.
Previously, Carla held executive leadership positions at two of the world's largest public relations agencies: she was the Executive Vice President and Managing Director of the North American Marketing Practice at GCI Group and, before that, she was the Senior Managing Director and head of the consumer marketing practice for Hill and Knowlton in New York.
Carla has also worked on the client side, serving as chief marketing officer for a venture-backed Internet company that was sold to Omnnicom.
The architect of Dynabranding, a brand positioning methodology, Carla is a go-to expert on issues relating to public relations, brand strategy, reputation management and consumer marketing.
Carla Stanmyre McDonald’s Specialties:
Brand positioning and strategy
Media relations
Celebrity and brand ambassador programs
Thought leadership programs
Trade show and event management
Company and product launches
Speakers bureau programs
Cause-related marketing
By-lined article and op-ed piece writing
Speech writing
Media training
Product placement
Carla Stanmyre McDonald’s Experience
Additional Information
Carla Stanmyre McDonald’s Websites:
Carla Stanmyre McDonald’s Honors:
The architect of Dynabranding™, a brand positioning methodology, Carla has received numerous industry honors, including being named one of the nation’s “40 Under 40 Stars in Public Relations.” She is also a member of Faith Popcorn’s Brain Trust of national marketing experts and is a member of the YWCA’s prestigious Academy of Women Achievers. Carla has also been recognized with several awards for her community service work and has been featured in articles in the Austin American-Statesman, Austin Woman, Brilliant and Texas Monthly.
