Caco de Paula

Current

Publisher at Planeta Sustentavel
Publisher of Viagem Turismo + National Geographic + Guias4Rodas + Viajeaqui at Editora Abril

Past

25 years at EDITORA ABRIL

Education

Universidade Federal do Paraná

Connections

83 connections

Industry

Publishing

Websites

Caco de Paula’s Summary

Hear and see
the audience & the market

Look at the scene, take some notes, write some words, take some pictures. Write a title. Write a subtitle.
Talk with people that write, take pictures, edit, design, publish, blog and get opinion. Look at the scene, take some notes, write some words, talk with people that..
.. plan and play the marketing, plan an manage the retail, subscription and advertising sales, plan an do the busines. And do it again, and do better.

Growth the audience and the revenues of the mags, guides, maps, websites and events

Caco de Paula’s Specialties:

Realise. Work with people that wants do better, innovative, relevant, profit and sustainable. Built a productive relationship, partneships.
Search the sustainable meaning at al aspects of the business.
Hear and see the audience & the market, look at the scene...

Caco de Paula’s Experience

Publisher

Planeta Sustentavel

(Publishing industry)

April 2007 — Present (2 years 4 months)

PLANETA SUSTENTÁVEL (Sustainable Planet) is a multiplataform media project that works with 30 magazines + 30 websites + adviser council + ngos + 6 sponsors* + events to talk with 16MM people about the sustainable in all aspects of our life. With the Sustainable Planet project, the Abril publishing group intends to collect, produce and distribute knowledge about Sustainable development at all levels --ecological, economic and social --in order to underline its importance, stimulate best practices and serve as a reference for sustainability.

www.planetasustentavel.com.br

*Editora Abril + Banco Real + CPFL + Bunge + Sabesp + Petrobras
Publisher of Viagem Turismo + National Geographic + Guias4Rodas + Viajeaqui

Editora Abril

(Privately Held; Publishing industry)

January 1984 — Present (25 years 7 months)

Publishing. Great and relevant magazines, guides, maps, sites, gps navigator, websites, apps and events. Travel, Sustainability and Geoeduteinment

Brand development, newsstand sales, advertising and subscription revenue.

Sustainability jornalism, discussions, foruns and events at Planeta Sustentável
25 years

EDITORA ABRIL

(Privately Held; Publishing industry)

January 1974 — January 2004 (30 years 1 month)

editor-in-chief at VIAGEM E TURISMO, Editora Abril
editor-in-chief at GUIA QUATRO RODAS, Editora Abril
editor at VEJA São Paulo, Editora Abril
editor at JORNAL DA TARDE, São Paulo
editor at O ESTADO DE S. PAULO, São Paulo
reporter at VEJA, Editora Abril
reporter at O ESTADO DE S. PAULO
reporter at REDE PARANAENSE DE TELEVISÃO
reporter at O ESTADO DO PARANÁ
reporter at CORREIO DE NOTÍCIAS
repórter and editor of several school news, fanzines, lampoons, comics, manifests...

Caco de Paula’s Education

Universidade Federal do Paraná

Comunication, Journalism, Advertising 1978 — 1982

Additional Information

Caco de Paula’s Websites:

Caco de Paula’s Groups:

Leadership Think Tank
Green & Sustainability Innovators & Innovation Network
Green
Think Green
eWorking - Exploring new ways of work (130+)
Strategic Corporate Communication - Internal & External Communications, Engagement & Reputation
Continuous Innovation