Céline Choussy

Current

• EMIA Manufacturing Marketing Manager at Autodesk
• Channel Development Manager at Dassault Systemes

Past

• Microsoft Alliance Manager at Dassault Systemes
• Marketing Manager - Software Development Partnership Program at Dassault Systemes

Education

• ESC Bordeaux

Recommended

11 people have recommended Céline

Connections

190 connections

Industry

Computer Software

Céline Choussy’s Experience

• EMIA Manufacturing Marketing Manager

  Autodesk

  (Computer Software industry)

  2008 — Present (1 year)

  Industry marketing role play an important role in aligning the worldwide Industry field marketing needs by coordinating field feedback across EMEIA Regions to create a common voice to product marketing, worldwide marketing. Partnering with EMIA Sales Development team (Christian Lang’s team) around key boosters programs and EMIA campaigns. They also leverage available industry analytics to create usable market intelligence influencing marketing and business decisions. Developing field marketing strategies, plans and campaigns based on Sales, Corporate & Division's guidance, thorough market knowledge (market researches, field inputs, channel inputs, customer focus groups). Work closely with the regions for the development of regional plans

• Channel Development Manager

  Dassault Systemes

  (Public Company; 5001-10,000 employees; Computer Software industry)

  January 2007 — Present (2 years 7 months)

  Defines, develops, deploys and manages sales channel programs and services that result in improved capability, coverage, capacity, and commitment of our sales partners in the Americas.
  Programs include:
  - Territory definition and management including the definition of territory rules
  - Analysis of channel coverage and gaps by geography and industry
  - Channel growth initiatives by geography and industry
  - Development and maintenance of 3 year strategic plans with the top sales partners
  - Knowledge transfer programs
  - Defines, deploys, and manages sales incentive programs
  - Defines and executes strategies for penetrating new markets through new or existing sales partners
  - Defines and deploys other high value services for sales partners such as telemarketing, bulk printing, recruiting, etc.
  - Manages the negotiation, interpretation, and administration of contracts with the Business Partners. Works with senior sales management in setting new terms and conditions

• Microsoft Alliance Manager

  Dassault Systemes

  (Public Company; 1001-5000 employees; DSY; Computer Software industry)

  January 2005 — 2007 (2 years)

  - Execute and develop the Microsoft DS marketing and sales strategic agreements.
  - Leader of the marketing and business development collaboration worldwide at Executives, VPs & Directors level.
  - Joint achievements: joint DS MS web site, marketing materials (brochures, white papers, events), sales enablement materials (methods and practices, proofs of concepts, value prop presentations, Customer references), joint enterprise account planning.
  - Enable the DS sales teams and channel partners to leverage the DS alliance with Microsoft and use it to acquire or up sell in target accounts (team introduction, account & market identifications, account planning).
  - Define, coordinate and execute the Microsoft DS geo. marketing & sales plans.
  - Drive international and complex projects (ex: DS participation to the VISTA launch and the MS Peak Performance initiative).
  - Interlock with the different MS DS organizations, subsidiaries and agencies (R&D, legal, marketing, sales, events)

• Marketing Manager - Software Development Partnership Program

  Dassault Systemes

  (Public Company; 5001-10,000 employees; Computer Software industry)

  October 2000 — December 2002 (2 years 3 months)

  - Define and execute the program marketing communication plan. Budget: 300 K euros
  - Define and execute co-marketing plans with 35 partners WW (MSC, LMS, ESI, …)
  - Create marketing communication collaterals, sales aids (brochures, leaflets, video, newsletters, e-catalog, press release), define and manage the partners website (www.caav5.com)
  - Participate to international events (ECF: 2000 pers., MICAD: 25000 pers., CeBIT, …), organized a major developer conference.
  - Interface between the partners, the IBM sales force and the customers (sales force information) From 10 up to 86 partners enrolled, 1 WW user conference, 1 website