
PhD, MBA. Company director, entrepreneur, researcher, consultant. bruce@johnstone.co.nz
New Zealand

PhD, MBA. Company director, entrepreneur, researcher, consultant. bruce@johnstone.co.nz
New Zealand
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Dr Bruce Johnstone is a company director and entrepreneur who operates businesses in research and education services, mortgage finance and real estate investment. He also acts as an independent director and advisor.
Bruce has a PhD in economics from Auckland University of Technology (AUT), an MBA from Henley Management College (UK) and a bachelor's degree in Broadcasting Communications (BBc), as well as post graduate qualifications in business research and property (real estate) studies.
In New Zealand he is a Member of the Professional Advisors Association (PAA), an Associate of the Real Estate Institute, a Member of the Institute of Directors and a Fellow of the Institute of Management. He also belongs to the International Society of Professional Innovation Managers (ISPIM).
Visit Bruce's websites at www.johnstone.co.nz and www.directhomeloans.co.nz
E-mail Bruce at bruce@johnstone.co.nz
Research services - co-ordinating research projects.
Education and training services - course design and delivery.
Finance - mortgage advisor/broker in New Zealand.
Independent director - innovation management.
PhD , Economics - Entrepreneurship , 2002 — 2008
Publications:
Johnstone, Bruce A., Ethnographic Methods in Entrepreneurship Research, forthcoming in Handbook of Qualitative Research Methods in Entrepreneurship, Neergaard, H & Ulhøi, J (eds.), Edward Elgar, Cheltenham, UK.
Johnstone, Bruce A., Changing the Game: Entrepreneurs bring Networks to Small Markets, The great New Zealand radio experiment / Karen Neill and Morris W. Shanahan (eds). Southbank, Vic, Australia. Thomson Learning/Dunmore Press, 2005. ISBN 0170124800
Johnstone, Bruce A., Supporting a Developing Network of Entrepreneurs: Implications for public policy from an ethnographic study of an emerging aquaculture cluster and its institutional framework in New Zealand. Proceedings of the XVII ISPIM Annual Conference "Networks for Innovation" Athens, Greece. 11-14 June 2006 Torkkeli M., Zutshi R., and Conn S. (Eds.) ISBN 952-214-213-1
PGDipCom , Property (Real Estate) , February 2002 — March 2005
PGCertBusRes , Business Research , February 2001 — June 2002
Doctoral Qualifying Programme. A+ grades in all papers.
MBA , 1998 — 2001
BBc , Broadcast Communications , 1998 — 2001
Executive degree - by distance learning.
DipSMEI , Sales and Marketing , January 1982 — March 1984
Innovation management. Entrepreneurship research. Ethnographic research methods. Property (real estate) investment. Adventure travel and trekking. Major treks - UK: Wainwrights Coast to Coast walk in 2000, Hadrian's Wall path in 2003. USA: Hiking in the Grand Canyon. NZ: Mountain Biking around the East Cape. Climbing Mt Hikurangi. Traversing the mountains in Corsica (the GR20) in 2007.
Henley alumni, Henley Entrepreneurship Society, Fellow of the NZ Institute of Management (FNZIM), Member of the NZ Institute of Directors (MInstD), Member of the International Society of Professional Innovation Managers (ISPIM), Associate of the Real Estate Institute of NZ (AREINZ).
A number of New Zealand Radio Awards - 1991 Provincial Station of the Year, 1992 Provincial Station of the Year Special Commendation, 1992 People's Choice Provincial Station of the Year, 1993 Provincial Station of the Year, 1993 Outstanding Community Contribution, 1994 Provincial Station of the Year Special Commendation, 1994 Outstanding Community Contribution, 1995 Provincial Station of the Year, 1996 Provincial Station of the Year, 2000 Finalist - Station of the Year Provincial.
Bruce has also received a Freberg radio-advertising award.