Southeast Regional Manager at Boulder Beer Company
- Greater Atlanta Area
- Wine and Spirits
Brittney Heuerman's Overview
- Southeast Regional Manager at Boulder Beer Company
- Account Manager at Atlanta Beverage Company
- Regional Sales Manager at Independent Brewers United
- Sales Representative at Independent Brewers United
- Tactical Marketing Team Leader at TEAM Enterprises
- North Carolina State University
- Kaskaskia College
Brittney Heuerman's Summary
Experienced and goal-oriented sales professional with a track record of consistently meeting and exceeding established goals and objectives related to management, training and education, and client relations. Achieved significant results related to promoting organizational growth and staff development, securing necesssary industry-related designation and increasing overall volume. Motivated and ambitious with excellent interpersonal communication, relationship management, and presentation skills.
Proficiency with Windows, Word, Excel, PowerPoint, Outlook, etc.
administration, budgeting, business administration, closing, competitive, customer relations, data collection, event management, hiring, inventory management, leadership, logistics, marketing, meeting facilitation, merchandising, networking, nursing, personnel, pricing, progress, reports, sales,
Brittney Heuerman's Experience
Marketing and Advertising industry
August 2010 – April 2012 (1 year 9 months) Atlanta, GA
♦ Developed and maintained effective customer relations and promoted the good will of the company
Total route sales up 7%
♦ Successful increased quantity sold, distributed and placements of products
Craft Brewers Alliance brands sales up 73%
New Belgium Brewing brands sales up 21%
Anheuser-Busch top tier (Bud Light, Budweiser, Michelob Ultra, Shock Top, Bud Light Lime, & Busch Light) up 4% in sales
♦ Conducted promotions in accounts on a regular basis to support tap growth
Anheuser-Busch and Alliance brands share of taps up 3%
New Belgium Brewing brand share of taps up 5%
Atlanta Beverage Company brands share of taps up 6%
♦ Gained placements in Atlanta Beverage Company no-buy accounts
Gained multiple handles in an account whom was a complete no-buy for ABC in the past
Obtained a Bud Light handle in atleast 5 accounts whom had never had Bud Light on draft
♦ Executed monthly goals as related to business activities
Anheuser-Busch Mission 2 sales goals: Shock Top up 80% and Bud Light Lime up 20%
Regional Sales Manager
Independent Brewers United
January 2009 – February 2010 (1 year 2 months) North Carolina, South Carolina, Georgia, and Tennessee
♦ Lead network consisting of 56 wholesalers in performance to increase on and off-premise sales and brand awareness.
Regional sales grew 30% December 2008 - December 2009
♦ Held quarterly meetings to direct and motivate wholesalers to obtain goals
Developed a spreadsheet of productivity monthly tracking to efﬁciently communicate yearly objectives and goals which was adopted by other IBU Regional Sales Managers
♦ Managed, supervised and support 4 direct account managers including hiring, training, and setting on and off-premise goals and objectives as well as conducted annual appraisals.
♦ Ensured timely and accurate business administration for the region by:
- Worked with Wholesalers and Brewery Operations to insure adequate inventory levels are maintained to support sales
- Tracked execution on all regional sales programs, including surveying stores for display execution, merchandising standards, price-plan execution and distribution development.
- Managed annual distributor coop bank budgets and brand investment bank budgets.
- Managed Wholesalers’ pricing models, to ensure IBU pricing is compliant and identiﬁed/recommended price changes
Independent Brewers United
May 2008 – January 2009 (9 months) Georgia
♦ Aggressively pursued an average of 20+ new accounts/new on-premise distribution a week successfully closing 10%+ of calls, secured minimum of 30 new accounts per trimester.
♦ Called on 30+ existing key accounts a week to secure new distribution and made timely presentation and introduction of new and seasonal product launches.
♦ Executed a minimum of 6 on and off -premise promotions monthly and periodic special events that generated brand awareness and consumer sampling, as well as new distribution at target accounts.
♦ Merchandised key on and off-premise accounts securing product and point of sale placement
maximizing brand awareness and product sales
♦ Developed and maintained strong, positive relationships with distributor sales personnel.
♦ Traveled to company sales meetings; participated in occasional market blitzes in other IBU
territories, and other wise worked with other members of the IBU team to execute/achieve the
♦ Completed all required administrative reporting on a timely basis.
Tactical Marketing Team Leader
Public Company; 5001-10,000 employees; Marketing and Advertising industry
December 2006 – December 2007 (1 year 1 month)
♦ Dedicated to 40 on-premise accounts within the Winston- Salem/Greensboro/Burlington market area
♦ Tracked performance and market trends in assigned accounts, benchmarked against competition, and provided feedback to my superiors
♦ Met and frequently exceeded monthly objectives and bonus goals
♦ Collaborated with local distributor efforts on account activation
♦ Acted as an onsite liaison between Client and account and developed relationship with account wait-staff.
♦ Conducted wait-staff trainings of all brands on an ongoing basis
♦ Hired and trained all promotional talent on brand knowledge and operation of tablet PC for data collection
♦ Met regularly with Client to recap events and evaluate effectiveness
♦ Communicated product information and event logistics to account staff in an effective and timely manner
♦ Implemented and executed all event functions and activities, while maximizing sales
♦ Created relationships with all promoters, staff and media
♦ Event merchandising and back bar displays
Brittney Heuerman's Skills & Expertise
- Level 1 Cicerone
- Certificate of Management and Leadership Skills
- Micromatic Training
- Event Management
- Inventory Management
- Public Relations
- Sales Management
- Marketing Strategy
Brittney Heuerman's Education
Bachelors, Biological Sciences
2003 – 2005
Activities and Societies: Pre-med
2001 – 2003
Activities and Societies: Dean's List, Honors courses
Contact Brittney for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
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