Brian Hoffstedder

Current

• Shopper Insight Manager - Food Category at Clorox

Past

• Market Intelligence Manager - Kroger Team at Clorox
• Market Research Manager at Procter & Gamble
• Marketing Specialist at Procter & Gamble

1 more...

Education

• Thomas More College

Connections

111 connections

Industry

Consumer Goods

Brian Hoffstedder’s Summary

Professional Experience: Actively manage initiative qualification plans (Consumer-focused and technology-focused) for both Global and regional brands in OTC Health Care. Design and Execute cross-functional learning plans both Globally and in North America on multiple brands. Designed and Led deep consumer understanding (In-Home, Immersion, Intercept, Focus Group, Usage & Attitude, Quantitative Consumer Segmentation). Syndicated Data Sources: AC Nielsen Household Panel (Scanner POS, AC Nielsen Homescan), Gallup. Equity and Equity Scan Design and Analysis. Conjoint/Discrete Choice/Pricing Sensitivity Design and Analysis.

Goals:
1. Develop Best-In-Class Consumer research techniques for Fortune 500 companies.
2. Become Corporate Expert in fundamental Consumer understanding and how to use consumer insights to drive business results with key customers.

Additional Information

Brian Hoffstedder’s Interests:

Organizational Development, Syndicated Data Analysis, Excel Modeling, Capability Training and Process Development, Golfing, Fishing, Playing Basketball, Cincinnati Bengals, Cincinnati Reds