Brent Skinner

Current

• Editor in Chief at TalentManagementTech.com
• Contributing Editor to Executive Recruiter News & Research Consultant at Kennedy Information
• President & CEO at STETrevisions (a marketing and public relations consultancy)

• Adjunct Professor at Boston University's College of Communication

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Past

• Proposal Writer at CDM Inc.
• Public Relations Specialist at Weber Shandwick Worldwide

Education

• Boston University
• University of New Hampshire

Recommended

2 people have recommended Brent

Connections

206 connections

Industry

Public Relations and Communications

Websites

• My Blog
• My Website

Brent Skinner’s Summary

My professional background spans recruiting industry research, marketing, public relations, newsletter writing, ghostwriting, and college-level writing instruction. With the exception of the adjunct teaching I do for Boston University, I perform all my current roles through STETrevisions, my communications consultancy. Specializing in online news releases and PRSEO, STETrevisions provides public relations and marketing for Web 2.0.

I have written hundreds of news releases. Many have drawn the attention of decision-makers in my clients’ target markets. The content I create for the Web is designed to improve clients' search engine presence. It has also landed them in "Career Journal," the "Boston Herald," "The Washington Post," and additional news outlets, including Boston, Massachusetts' FOX News affiliate and others.

Another focus of STETrevisions is the talent management industry, particularly research and online content for it. "The Wall Street Journal" recently quoted me, for instance, on research I conducted under contract to Kennedy Information to determine trends in compensation within the executive search profession. Another example is my role as editor in chief of TalentManagementTech.com, where I lead the development of research, online PR and editorial for a burgeoning business community of HR professionals, recruiters and the companies that create these professions' technologies.

Brent Skinner’s Specialties:

research report writing
market research data aggregation and analysis
press release writing
marketing writing
ghostwriting
news media outreach
adjunct teaching

Brent Skinner’s Experience

• Editor in Chief

  TalentManagementTech.com

  (Human Resources industry)

  April 2008 — Present (1 year 4 months)

  As editor in chief of TalentManagementTech.com (TMT, for short), a property of international b2b media company Tarsus Group plc, I lead the development of research, online PR and editorial for a burgeoning business community of HR professionals, recruiters and the companies that create technologies for them. In addition to creating content and exercising editorial oversight, I employ PRSEO to help elevate TMT's visibility in the search engines and among target audiences online.
  
  Dubbed "as Web 2.0 as it gets" by the site's founder, TMT features a searchable directory online of more than 1,000 listings of talent management technologies and services. Anyone in the talent management industry who registers at TMT may blog at the site and post PR. Furthermore, companies listed in TMT's directory may expand their listings as they see fit -- for instance, by uploading news and press releases.

• Contributing Editor to Executive Recruiter News & Research Consultant

  Kennedy Information

  (Privately Held; 51-200 employees; Publishing industry)

  August 2006 — Present (3 years)

  Kennedy Information, Inc. is a publisher of industry research and information and a producer of trade shows that enjoy national audiences.
  
  As a research consultant for Kennedy Information, I compile reports that explore the executive and corporate recruiting industries. Additionally, as contributing editor to Kennedy Information's benchmark publication, "Executive Recruiter News," I work closely with the editor in chief to uncover and report news for the executive search profession. Additionally, "RecruitingTrends.com," Kennedy Information's widely-read online resource for the corporate recruiting community, counts me as a member of its advisory board.

• President & CEO

  STETrevisions (a marketing and public relations consultancy)

  (Public Relations and Communications industry)

  October 2004 — Present (4 years 10 months)

  Robert Siciliano, CEO of IDTheftSecurity.com and a widely televised and quoted personal security and identity theft expert, is a longtime client. Several publications have sought the articles I've ghostwritten for him. In a vote of confidence for my ghostwriting, "The Bank Fraud & IT Security Report" (BFITS), a high-end industry newsletter that has published our contributions since the summer of 2006, invited Siciliano to join its editorial board.
  
  Susan Friedmann, The NichePreneur® Coach, is another client. A recognized thought leader in the trade show coaching, she recently wrote "Riches in Niches: How to Make it BIG in a small Market" as a way to share her expertise in establishing and profiting from niche expertise. The online news release campaign I've conducted for her improved her search engine visibility in association with keyword phrases pertaining to this new endeavor of hers and was a factor in landing Friedmann as host of wsRadio.com's "Riches in Niches Radio."

• Adjunct Professor

  Boston University's College of Communication

  (Educational Institution; 5001-10,000 employees; Public Relations and Communications industry)

  January 2003 — Present (6 years 7 months)

  Since 2003, I have taught a required undergraduate course at Boston University's College of Communication (COM). As an adjunct professor there, I teach communications industry writing. I received a Master of Science from COM in 1999 and maintain close ties to the school.

• Proposal Writer

  CDM Inc.

  (Privately Held; 1001-5000 employees; Civil Engineering industry)

  July 2002 — September 2005 (3 years 3 months)

  For CDM, I helped to manage the development of proposals in response to requests for them from municipalities throughout New England. Under aggressive, externally set deadlines, I coordinated the efforts of numerous internal stakeholders to complete these documents detailing CDM's engineering services. The role required an ability to develop, edit, and proofread technically complex descriptions of engineering projects.

• Public Relations Specialist

  Weber Shandwick Worldwide

  (Public Company; 1001-5000 employees; Public Relations and Communications industry)

  October 1999 — March 2001 (1 year 6 months)

  I joined The Weber Group in the fall of 1999 to take on my first-ever professional role in public relations. During my tenure there, the organization became part of Weber Shandwick Worldwide.
  
  My tour of duty at this company found me developing detailed background documents to prepare clients for analyst and press briefings, monitoring industry news on a daily basis, securing executive-level speaking engagements at prominent industry events, and writing awards submissions that resulted in recognition and accolades for the company’s clients.

Brent Skinner’s Education

• Boston University

  Master of Science , Communication, Public Relations, Writing , 1997 — 1999

  As a graduate student at Boston University's College of Communication (COM), I completed a thesis that explored how the source credibility of online environments might affect traditional news media gatekeepers' control over information.
  
  Surprisingly, the data revealed no statistically significant correlation between online sources' perceived credibility and people's propensity to believe posted content. The implications were obvious, at least in an abstract sense, suggesting that traditional news gatekeepers might one day see their influence wane. Blogs and other nontraditional, seemingly less credible online news sources have since knowingly, or unwittingly, exploited the new ground rules, becoming examples of the profound possibilities.

  Activities and Societies:

  Editor in Chief of "The COMmunicator," an internal newsletter for COM

• University of New Hampshire

  Bachelor of Arts , Music Performance with a minor in Spanish , 1990 — 1994

  A classically trained musician, I played principal clarinet in UNH's various wind ensembles and orchestral groups.

Additional Information

Brent Skinner’s Websites:

• My Blog
• My Website

Brent Skinner’s Interests:

writing, teaching, acting, singing, playing a musical instrument, automobiles, automotive industry

Brent Skinner’s Groups:

Former board member with the following:

Southeastern New Hampshire Habitat for Humanity

Boston University College of Communication Alumni Board

Hooksett Commerce Alliance, SAILS, NESA

•    Executive Suite
•    Linked:HR (#1 Human Resources Group)
•    ERE.net
•    Chicagoland HR Network
•    (BIOPHARMER) Biotechnology, Pharmaceutical and Medical Device Recruiters Network
•    TalentBar: HR and Recruiter Network
•    H.R. Professionals
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Public Relations Professionals
•    Marketing Communication
•    Human Resources Professionals Worldwide
•    BU College of Communications Alumni
•    Network of PR Professionals
•    PR Professionals
•    Online Recruitment Magazine
•    Public Relations and Communications Professionals
•    HR Focus Expert Group
•    Corporate Recruiters. #1 Group for Corporate Recruiters.
•    Work Life Balance
•    HR & Talent Management Executive
•    Marketing & Communication Network
•    Human Resources Professionals: THE "Unofficial" forum for SHRM Members
•    Human Resources Training Network
•    Talent Management Technology
•    Legal TechBase
•    Laptop Computer Security
•    Email Marketing Tips
•    NH and MA Small Business Group

Brent Skinner’s Honors:

=> "The Children’s Writer Guide to 2006" quoted me and others (such as the editor and chief of "Wired") in a story that discussed the importance of blogs to the Web marketing mix.

=> In 2004 and 2005, my byline appeared in "Imagine News Magazine," a publication that covers the film and media industries in New England.

Brent Skinner’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch