Brad Fredricks

Current

• ODAT Marketing / General Awesome Guy at Backcountry.com
• Founder at Subsystemm LLC

Past

• Global Director of Marketing/ Digital at VICE/ VBS.TV
• Director of Marketing at Kuma Reality Games
• Director | Special Projects at BrickHouse Security

• Subsystemm Consultant: Technology & Operations at TopDjGear.com - Satellite Records
• Sales & Marketing Manager at Liquid Technology
• Internet Maketing and Database Administration at Satellite Records

see less...

3 more...

Education

• Bradford College

Recommended

13 people have recommended Brad

Connections

220 connections

Industry

Entertainment

Brad Fredricks’s Summary

Digital professional since I was just a tadpole. Motivated by passion for technology, media, art and of-course, the web. Driven by the deep desire to innovate. Comforted by change, and compassed by a vision of a better today for a better tomorrow.

I live my passion, I work my magic. I am an agent of change within every institution I participate.

Wildly abstract, I wield a blade of balance between creative and analytic. Professional and personable. Participatory and pioneering.

I enjoy the opportunity to benefit others, and all.

Brad Fredricks’s Specialties:

• WebDev: CSS, HTML, PHP, SQL • SEO/PPC: Adwords, Overture • Adserving: DART, PHPAdsNew, OpenX
• Ecom: Ebay, Yahoo, Google • StoneEdge Order Manager • CMS: Joomla, Drupal, Wordpress, Brightcove
• Google Analytics, Urchin, Omniture • Nielsen NetRatings, Comscore MM • Adobe Dreamweaver, Photoshop
• Windows XP/ Vista, OSX 10.5 • Office 2003/2007, Open Office • SysAdmin: Plesk, SSH, Terminal, WinServ

Brad Fredricks’s Experience

• ODAT Marketing / General Awesome Guy

  Backcountry.com

  (Privately Held; Retail industry)

  December 2008 — Present (8 months)

  Lead Marketing efforts including strategy, optimization and new marketing channel products for Backcountry.com's ODAT division.
  
  WhiskeyMilitia.com
  Steepandcheap.com
  Tramdock.com
  Chainlove.com
  Bonktown.com
  Brociety.com

• Founder

  Subsystemm LLC

  (Marketing and Advertising industry)

  2004 — Present (5 years)

  Consulting services to e-commerce, interactive media and online video properties.

• Global Director of Marketing/ Digital

  VICE/ VBS.TV

  (Entertainment industry)

  2007 — 2008 (1 year)

  Headed the global digital marketing division and US Marketing for VICE Media Properties. Developed media products, partnerships, and monetization strategies. Implemented management structure, recruited staff and created global marketing and digital strategy, covering offices in Berlin, Brussels, London, Madrid, Montreal, New York (HQ), Sydney, Toronto and more.

• Director of Marketing

  Kuma Reality Games

  (Privately Held; 11-50 employees; Computer Games industry)

  2006 — 2007 (1 year)

  Oversaw marketing and web for the industry leader in Episodic Video Games. Built and executed marketing strategies that resulted in increased user acquisitions and lowering cost per acquisition.

• Director | Special Projects

  BrickHouse Security

  (Security and Investigations industry)

  2004 — 2006 (2 years)

  Successfully developed BrickHouse Security into global leader for surveillance and security solutions and services. Critical advisor to the C.E.O., member of Board of Advisors.

• Subsystemm Consultant: Technology & Operations

  TopDjGear.com - Satellite Records

  (Music industry)

  2005 — 2005 (less than a year)

  Merged TopDjGear.com with Satellite Records. This included the development of an Integrated Order Management/ Point of Sales system that handled both retail and ecommerce transactions while managing a real time inventory. Built Information systems, network infrastructure, and operating procedures. Integrated e-commerce with order management. Developed online marketing strategies surrounding new product launches. General Mr. Fix-It as a consultant.

• Sales & Marketing Manager

  Liquid Technology

  (Computer Hardware industry)

  2002 — 2004 (2 years)

  Managed sales and marketing for technology consulting firm servicing Fortune 500 clients. Developed sales collateral, organized trade shows, maintained sales quota and pipeline forecasting.

• Internet Maketing and Database Administration

  Satellite Records

  (Retail industry)

  2000 — 2002 (2 years)