Owner, CW Consulting
Greater New York City Area
- Current
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- Principal at CW Consulting
- Past
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- Founder, Director at Creative Concepts
- General Manager at American Communications Corp.
- Education
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- University of Pennsylvania - The Wharton School
- INSEAD
- Washington University in St. Louis - Olin Business School
- ESCP Europe
- Connections
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99
connections
- Industry
- Management Consulting
- Websites
Brad Christen’s Summary
Strategic planning, financial modeling and performance analysis, product launches, credit card strategy, entrepreneurship development, business development, market and industry research, competitive analysis, business planning, sales and marketing strategy, social media marketing
Brad Christen’s Specialties:
Development of business plans and conducting corporate growth strategies
Brad Christen’s Experience
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Principal
CW Consulting
(Management Consulting industry)
March 2003 — Present (6 years 10 months)
•Head teams which advise small to large, domestic and international companies to develop strategic growth and funding plans
•Specialize in performing detailed financial modeling and forecasts
•Other services include valuation, sensitivity analysis, pricing strategies, growth strategies, market analysis, competitive analysis, customer segmentation, marketing analysis, consumer research and business plan writing
•Industries covered include, but not limited to financial services, Web 2.0/social networking, real estate, wholesale distribution, retail, technology, travel & leisure, software and biotechnology -
Founder, Director
Creative Concepts
(Public Relations and Communications industry)
May 1997 — August 2001 (4 years 4 months)
Founded advertising agency to create synergies between clients within targeted segments. Upon commencement of MBA, control of company was turned over to strategic partner
•Developed business plan to capitalize on unmet demand in market. Plan included extensive industry research, competitive and consumer analysis, developing marketing plan, and creating financial models to determine feasibility
•Initiated and implemented a strategic alliance with a former competitor which resulted in quicker delivery times to customers, substantial cost reductions (15%) and secured company’s position as market leader
•Forged alliances with media companies in order to leverage company’s marketing efforts enabling clients to achieve a deeper penetration of their targeted markets which resulted in 15% increase in revenue
•Performed financial analysis to determine individual project feasibility
•Devised marketing strategy and analysis for company’s product leading to creation of new geographical and demographical segments resulting in increased revenue of 20%
•Conducted ongoing competitor analysis to ensure unique product and service delivery
•Implemented and monitored marketing research guidelines intended to target potential market segments and clients
•Managed client relationships and client retention program
•Monitored progress of all departments including Creative, Sales, Order Fulfillment and Manufacturing
•Established communications procedures between divisions to guarantee streamlined information flow and to facilitate clients’ communication with company
•Planned, implemented and monitored financial controls including negotiations with major clients and suppliers -
General Manager
American Communications Corp.
(Public Relations and Communications industry)
May 1995 — May 1997 (2 years 1 month)
Advertising agency focused on yellow pages oriented marketing
•Led the daily operations of the company, including managing staff, assigning projects, and managing project development
•Responsible for company-wide P&L; developed financial models to determine profitability of individual projects
Brad Christen’s Education
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University of Pennsylvania - The Wharton School
MBA , International Strategy , 2002 — 2002
Joint MBA program, degree awarded by INSEAD
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INSEAD
MBA , International Strategy , 2001 — 2002
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Washington University in St. Louis - Olin Business School
BSBA , International Business , 1991 — 1995
Dean's List
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ESCP Europe
N/A , International Business , 1993 — 1994
Participated in a year-abroad program through Washington University in St. Louis. EAP is an international Masters level business school consisting of students from all over the EU
Additional Information
Brad Christen’s Websites:
Brad Christen’s Groups:
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DFW Entrepreneur Network -
On Startups - The Community For Entrepreneurs -
LInked Business Strategists
Brad Christen’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch
