LinkedInBrad Beale

Brad Beale

Head of Digital Video Content Acquisition at

Greater Los Angeles Area
  1. Peel Technologies Inc,
  2. Frontier Communications,
  3. Velocity Sports Performance
  1. UCLA Anderson School of Management

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UCLA Anderson School of Management

UCLA Anderson School of Management

Marketing, Finance

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• Entrepreneur – founded and developed a successful group of sports training centers.
• Experienced Executive – eleven years as a senior leader in a fast-growing, successful satellite television company.
• Skilled Negotiator – closed deals involving content rights (sports leagues, movie studios, cable networks), technology (Microsoft, TiVo, Sony) and strategic partnerships ($1.5 billion equity investment from AOL).
• Results Oriented Manager – managed complex initiatives from developing business plans to implementation; including operations, sales, marketing and P&L responsibility.

Specialties:Negotiating deals, developing business plans, managing complex projects


Head of Digital Video Content Acquisition
– Present (3 years 3 months)Greater Los Angeles Area

Lead the team responsible for Amazon's deals with studios/programmers for SVOD/TVOD content.

Vice President, Business Development

Peel Technologies Inc
(1 year 5 months)Santa Clara, CA

Responsible for business development with partners including retailers (Apple Stores, Best Buy, Amazon), Network Operators (Comcast, DIRECTV), technology and CE companies (TiVo, Samsung).

Content Acquisition - FiOS & Over the Top Video Content

Frontier Communications
(less than a year)

• Supported the transition of 3 FiOS Video Systems from Verizon to Frontier. Negotiated and closed 20+ content and technology license agreements in a 90 day period.
• Developed strategy for web video portal. Negotiated content deals with Hulu, Disney/ABC, Showtime and others.

Founder/Owner of Outperform Sports, LLC

Velocity Sports Performance
(6 years)

Owner of three Velocity Sports Performance training centers representing the largest and most successful group in the franchise. Responsible for start-up and all day-to-day operations. Built relationships with Nike, Gatorade and major sports agents. Velocity Sports Performance is a national franchise which is the leading provider of sports performance training with over 50 training centers nationwide.

Sr VP, Product Development and New Media

(5 years)

Responsible for set-top box strategy and relationships with all manufacturers (RCA/Thomson, Philips, Sony, Samsung). Also managed new services such as DVR (TiVo), HDTV and Interactive TV.

Vice President, Special Markets

(2 years)

Responsible for sales and marketing in all non-retail channels of distribution including direct sales (direct mail and telemarketing), internet sales, telephone companies (AT&T, Verizon and SBC) and home shopping.

Vice President, Commercial Business

(2 years)

Launched new business to market and sell DIRECTV to commercial accounts such as bars, restaurants, hotels, professional offices and multi-dwelling units (MDUs).

Director, Business Affairs

(2 years)

Led team responsible for negotiation of business deals between DIRECTV and third parties including content rights, technology suppliers and sales agents.


University of Southern California

MSEE, Communications Engineering

Attended USC on a Hughes Fellowship

University of Illinois at Urbana-Champaign

BSEE, Communications Engineering

Activities and Societies: Member of Sigma Alpha Epsilon fraternity

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