LinkedInBrad Alberts

Brad Alberts

Executive Vice President, Chief Revenue Officer

Location
Dallas/Fort Worth Area
Industry
Sports
Current
  1. Dallas Stars
Previous
  1. Legends Sales & Marketing,
  2. Dallas Stars/Texas Rangers
Education
  1. University of Northern Colorado
Websites
500+connections

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500+connections
Dallas Stars

Dallas Stars

Executive Vice President, Chief Revenue Officer

– Present

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Background

Summary

Specialties:Naming Rights Sales
Naming Rights Valuation
Sponsorship Sales
Seat License, Premium, and Season Ticket Sales Execution
Seat License, Premium, and Season Ticket Pricing
Team Leadership
Global Strategy & Relationships
Creative Sales Mentality
New Media & Digital Sales

Experience

Executive Vice President, Chief Revenue Officer

Dallas Stars
– Present (2 years 11 months)Dallas, TX

Vice President Strategic Partnerships

Legends Sales & Marketing
(1 year 10 months)Dallas, Tx

We are a sports and entertainment sales agency focusing on naming rights, sponsorship, premium seating, seat licenses, and season ticket sales for new/renovated stadiums and arenas, cities and municipalities, performing arts centers, and other sports and entertainment facilties.

Our scope of services are the following:

Management of sales, marketing and administrative staffs

Budget management

Development and fielding of qualitative market research

Consultation with project architects and principals on the design of seating bowls and premium seating areas

Naming rights and sponsorship valuation

Develop the optimum sales strategies for club seats, seat licenses, and season ticket sales

Creation of printed collateral and presentation materials

Website development

Design and manage build out of sales and marketing centers

Sales execution

Creation of sales functions

Database development

EVP Sponsorship Sales

Dallas Stars/Texas Rangers
(13 years 4 months)

Skills

  • Sports
  • Sponsorship Sales
  • Strategic Partnerships
  • Sports Marketing
  • Sponsorship

Education

University of Northern Colorado

MA, Sports Administration

Activities and Societies: Athletic Department Intern 1994

Ripon College

BA, History

Ripon College Athletic Hall of Fame

Activities and Societies: Men's Basketball 88-92, S.N. Pickard Award winner 1992, Co-Captain 91-92

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