Bob Haukoos

Current

TV Advertising Guru at TVadvertising.com

Past

Media Director at Tuesday Creative
President at RJ Lauren, Inc.
VP, Programming and Production at Financial Marketing Services

On-Air Promotion Manager at Group W Productions

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Education

Abraham Lincoln University, School of Law
Defense Information School (DINFOS)
University of California, Los Angeles

University of Minnesota-Twin Cities

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1 more...

Connections

111 connections

Industry

Marketing and Advertising

Websites

Bob Haukoos’s Summary

Bob Haukoos is an expert advertising and media consultant with over 25 years of experience in the television business. He is a frequent conference speaker on marketing and advertising topics.

Bob is the owner of TVadvertising.com and RJ Lauren, an advertising and media agency whose clients have included: American Express, AXA, Blanchard, Card Player, City National Bank, Countrywide, Disney, Fidelity, H & R Block, Hilton, Mattel, Merrill Lynch, Poker Mountain, River Belle Casino, Time-Life, United Airlines and others. Bob produced and placed media for the first online stock trading TV commercial in the U.S. and Europe. He also produced the Baseball Hall of Fame 50th Anniversary TV promotion.

Previously, Haukoos was the Media Director for Tuesday Creative whose client's included Disney, Universal and Billabong.

As VP of Programming for FMS, an agency specializing in TV marketing, Bob produced 70 TV shows and the most successful financial-planning ad campaign ever. Bob produced the first infomercial for Guthy-Renker; “Think and Grow Rich” and was Supervising Producer of the first Tony Robbins infomercial. He also produced infomercials for Denis Waitley, Brian Tracy, Mark Victor Hanson and others.

Haukoos has extensive experience in Hollywood where he managed on-air promotions for “Hour Magazine.” Bob has worked with ABC, CBS, ESPN, NBC, the Minnesota Vikings, Major League Baseball, the NHL, and many top celebrities including: Tom Hanks, Demi Moore, Robert Mitchum, John Forsythe, Robert Wagner, Superbowl Quarterback Joe Thiesmann and others.

A gifted writer, Bob wrote the story for "Getting Gotti", a CBS-TV movie and recently published a book of short stories: "The Player, Life is a Gamble."

Haukoos attended ALU Law School, UCLA, the University of Minnesota and graduated with honors from the Department of Defense Information School serving as a Navy Journalist on the Armed Forces Radio Network in Guam. Bob is married and has triplet children.

Bob Haukoos’s Specialties:

Complete TV advertising services: Creative * Production * Media.

Media planning and buying for TV, online, print, radio, outdoor and new media. Advertising campaign development. TV commercial production. Copywriting, scriptwriting, speechwriting, ghostwriting. Strategic marketing plans. Marketing consulting. Marketing project management.

Bob Haukoos’s Experience

TV Advertising Guru

TVadvertising.com

(Marketing and Advertising industry)

2008 — Present (1 year )

Complete TV services: Creative * Production * Media.

Media planning and buying for TV, online, radio, print, outdoor and new media. Advertising campaign development. TV commercial production. Copywriting, scriptwriting, ghostwriting.
Media Director

Tuesday Creative

(Privately Held; 11-50 employees; Design industry)

2007 — 2008 (1 year )

Media Director and Business Development. Company's clients include: Disney, Universal and Billabong.
President

RJ Lauren, Inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

1990 — 2007 (17 years )

Founder and owner of full-service advertising agency. TV, radio, print, outdoor and internet advertising production and media buying for clients: ABC-TV, AXA Advisors, Australian Government, AIS (Auto Insurance Specialists), Blanchard, City National Bank, Countrywide, Hilton, H & R Block, JB Oxford, Mattel, Merrill Lynch, Poker Mountain, River Belle, Time-Life, United Airlines, Weider Company, Westwood One Radio Network and others. Produced and placed the first TV advertising campaign for online stockbrokers in the U.S. and Europe. Produced the Baseball Hall of Fame 50th Anniversary TV campaign.
VP, Programming and Production

Financial Marketing Services

(Marketing and Advertising industry)

1986 — 1989 (3 years )

Direct response TV advertising agency. Wrote, produced and directed TV commercials and infomercials plus TV media planning and buying for clients: American Express, Fidelity, ITG Commodities, Kemper, New York Futures Exchange, Platinum Guild and many others. Produced the most successful advertising campaign for financial planning ever. Produced over 50 episodes of weekly half-hour financial television show “Investment World.” Produced "Think and Grow Rich" and Supervising Producer of "Tony Robbins" for Guthy-Renker. Produced television pilots for Personal Success Network featuring Mark Victor Hanson, Denis Waitley, Brian Tracy, Leo Buscaglia and others.
On-Air Promotion Manager

Group W Productions

(Motion Pictures and Film industry)

1983 — 1986 (3 years )

Managed on-air promotions for nationally syndicated talk show "Hour Magazine" on 160 TV stations. Writer/producer of over 1500 TV promos. Additional writer/producer work on Filmation projects: "Fat Albert," "He-Man," "She-Ra" and Bob Banner Productions: "Hot."

Bob Haukoos’s Education

Abraham Lincoln University, School of Law

Law

Passed California FYLSX Exam (California Bar "Baby Bar") in June 2007. Continuing study.
Defense Information School (DINFOS)

U.S. Navy Journalist - Broadcaster

Graduated with honors and Best of Class TV Producer Award. Voice-qualified Navy Journalist. Served on American Forces Radio Network - Guam.
University of California, Los Angeles

Film - Television
University of Minnesota-Twin Cities

Communications