Bianca Cawthorne

Recommended

9 people have recommended Bianca

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268 connections

Industry

Marketing and Advertising

Bianca Cawthorne’s Summary

Intelligent, articulate and tenacious, I bring together strategy and creativity to breathe new life into brands and categories. I have a strong background of agency and client-side experience, majoring in brand strategy & innovation – both underpinned by a rich & multi-faceted approach to consumer insight generation. I have solid experience of working at senior levels as well as engaging throughout the business. An eclectic range of brands and categories under my belt, I have worked on projects both locally as well as spanning from Eastern Europe to the Americas.

Associate of The Tomorrow Project - Futorology Think Tank, London

Brand Coach with BrandFuel Academy, Netherlands

Bianca Cawthorne’s Specialties:

Brand positioning, repositioning & concept creation

Creative research techniques to find new solutions to consumer, and strategic brand issues

Facilitating strategy, positioning, idea generation and naming workshops

Thinking new thoughts about brands and branding (e.g., Storytelling, Narrative branding, Improvisation, Archetypes)