Bhaskar Majumdar

Current

General Manager - Corporate Communication at Reliance Industries

Past

Associate Director - Strategic Communications at APCO Worldwide
Manager Corporate Communications and events at ESPN STAR Sports
senior manager at Vaishnavi Corporate Communications

Consultant at Genesis PR now Genesis Burson-Marsteller
Senior executive at CMCG India
Account Executive at Moghod Creative Unit

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Education

Delhi University
Delhi University
ram lal anand

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Recommended

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Connections

500+ connections

Industry

Public Relations and Communications

Bhaskar Majumdar’s Summary

I am responsible for the Group corporate communication function across all business vertical. With more than twelve years of communication consulting experience in the areas of strategy, corporate communication, media outreach, public affairs, crisis communication, strategic brand building, issue management, events/road shows, BTL activities, Viral marketing, collateral designing, merchandising, internal communication and website management.
My most recent position was Associate Director Strategic Communication, APCO Worldwide, a global public affairs firm. I was part of the core team responsible for Strategic communication and Public Affairs. Clients: Government of Gujarat (iNDEXTb), Tenneco, CRC, RDI, Dow Corning, InvestHK, DCNS, Cadbury & Cemex. MY key role was to provide strategic advice on corporate positioning and media relations to enable clients enter new markets, by assessing the regulatory framework, market potential & partnership opportunities.
I have worked with ESPNSTAR Sports as manager corporate communication & events, where I handled the entire communications portfolio including Marketing communication, Corporate Communications, CSR, Internal communications, Strategic tie-ups, merchandising & collaterals, Crisis Management & Sales Support. I have handled the entire gamut of responsibilities where I created communication strategy for FIFA 2006, TNA, EPL, Spanish Premier League, A1, F1, MotoGP, promoting cricketing properties and handled events logistics for Premier Hockey League 2006/07. Also handled the national launch of Mobile ESPN (VAS) & Sports Actve (with Tata Sky).Also handled corporate clients like Airtel, Adidas, ING Vyasa, and Western Union for ESPN STAR Sports.
I have worked with leading agencies in India including Vaishnavi Corporate Communications, Genesis Burson-Marsteller & CMCG.
Have contributed articles to Auto India, National Computrade News & Mobility. An avid blogger and have contributed to a number of online sites

Bhaskar Majumdar’s Specialties:

Corporate communications, Strategic Planning & Tactical PR programme ideation, Media relations, Crisis communications, Public Affairs, Marketing Communication - direct marketing, below the line activities, Viral Marketing, brand Promotions and events, collateral designing, merchandising, internal communication and website management.

Bhaskar Majumdar’s Experience

General Manager - Corporate Communication

Reliance Industries

(Public Relations and Communications industry)

July 2008 — Present (1 year 1 month)

The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 34 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India.

I am part of the Corporate Communication Department of Reliance Industries, responsible for the Group corporate communication function across all business vertical
Associate Director - Strategic Communications

APCO Worldwide

(Privately Held; 201-500 employees; Public Relations and Communications industry)

March 2007 — June 2008 (1 year 4 months)

Worked with APCO Worldwide as Associate Director
APCO Worldwide is an independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO was named 2006 Agency of the Year by PR Week, 2006 and 2005 European Consultancy of the Year by Public Affairs News and 2004 Public Affairs Agency of the Year by The Holmes Report.
My role was to provide strategic advice on corporate positioning and media relations to enable clients enter new markets, by assessing the regulatory framework, market potential & partnership opportunities. Recruiting talent & setting up offices in New Delhi / Mumbai, supervision of Strategic Communications & secondary research, was part of APCO’s global healthcare team
Clients:
• iNDEXTb, Government of Gujarat
• InvestHK
• Rural Development Institute
• Dow Corning
• DCNS – Defexpo 2008
• Cincinnati Chamber of Commerce
• 3 Tier
• Tenneco
• Cadbury
• Cemex
Manager Corporate Communications and events

ESPN STAR Sports

(Privately Held; 501-1000 employees; Broadcast Media industry)

August 2005 — April 2007 (1 year 9 months)

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters, ESPN Inc. and STAR Sports. Combining the strengths and resources of its ultimate parent companies, Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR), ESS is Asia's definitive and complete sports provider
I have worked with ESPNSTAR Sports as manager corporate communication and events,handled the entire communications portfolio including Strategic Communications,Viral marketing,CSR, Internal communications,tie-ups,merchandising,collateral development,Website development & Sales Support.I handled the entire gamut of responsibilities where I created communication strategy for FIFA 2006, TNA, EPL, Spanish Premier League, A1, F1,cricketing properties & Premier Hockey League. I have also handled the national launch of Mobile ESPN & Sports Actve.I handled corporate clients like Airtel, Adidas, ING Vyasa & Western Union for ESPNSTARSports.
senior manager

Vaishnavi Corporate Communications

(Privately Held; 51-200 employees; Public Relations and Communications industry)

2001 — 2005 (4 years)

Exclusive, concurrent management of all public relations activities for twelve clients, responsible for three-practice area’s & supervision of four-member team. Strategizing and implementing the marketing communication plans for clients. Managing human resources, training and retaining of the talent, message development,collateral designing that builds brand equity and communicate the value preposition to the specific market segments and suggesting on PR-able below the line activities. Business Development: Instrumental in getting Barista, Himalaya Drugs, Exide, LML & Malwa Industries as clients
Accounts handled: (Delhi based clients) Barista Coffee Company, NDPL, LML, Singapore Airlines, CNBC TV18 and VOLTAS, Network Accounts: Tata Motors, Tata Power, Titan Industries (TITAN & TANISHQ), Tata Tea & Coffee, Himalaya Drugs, Radio City, Star News, EXIDE, ITC Foods, BATA India, TACO, Star News, Tata Chemicals, HerbalScience & Godrej Security system
Consultant

Genesis PR now Genesis Burson-Marsteller

(Public Relations and Communications industry)

2000 — 2002 (2 years)

Planning and implementing the communication strategies for the client. Involved in managing events and analyzing the opportunity to evolve a media communications plan from that event, handle media and other interest groups on behalf of the client during crisis. Media coverage of activities & handling of sensitive issues in positive manners, which enables, help and maintain a positive image of the client.
Corporate strategy, Building and maintaining media relations, Devised Media Strategies for clients, Industry research: research & analysis of industry related reports on regular basis.
Clients Handled:
National Geographic Channel, BBC, AXN, Benetton, Digital Talkies, Seagram, Carbon, indya.com, Hutch, Raid Da Himalayas, Lakme Fashion Week and Worldspace
Senior executive

CMCG India

(Public Relations and Communications industry)

1999 — 2000 (1 year)

Building and maintaining media relations, Industry research: industry related reports, coordinating events, news analysis of all clients’ related news appearing in the press and timely counseling in accordance with the demand and situation, and general administration.
Accounts handled:
ESPN STAR Sports, HBO, Cartoon Network, CNN, Turner Calssic Movies, Channel V and General Motors
Account Executive

Moghod Creative Unit

(Marketing and Advertising industry)

January 1997 — 1999 (2 years)

Job Profile: Client servicing and handling event logisitics
Clients: Jaguar, Goodyear, Sandpiper and Onida

Bhaskar Majumdar’s Education

Delhi University

BA English Honours , 1992 — 1995

Education: Bachelor of Arts (BA), English Honors
• Resource Advancement Program & writing skill development in Genesis PR training program conducted by Chrysalis HRD
• Part of APCO’s staff training program in Phuket (2007) – Strategic Planning & Media Planning
• Nominated for “Presidents Council” to attend a meeting with Margery Kraus, President & Chief Executive Officer, APCO Worldwide in Bangkok (2008) – Leadership and New Business Development
• Nominated for APCO, Asia Art Academy in Bangkok (2008) – Crisis Communication
• Pursuing module one NSE certificate course
Delhi University

1990 — 1995
ram lal anand

Eng honours 1991 — 1994