Bethany Koch

Current

• Client Relations Manager at Rainforest Alliance

Past

• President & Director of Marketing at The Sustainable Coffee Club Company
• Regional Marketing Manager, Caribbean at Western Union International
• Senior Marketing Specialist, Caribbean Region at FedEx Express

• Senior Account Executive, American Express Latin America account at Ogilvy & Mather
• International Marketing Specialist, MoneyGram Money Transfer at First Data Corporation
• Bilingual Customer Service Representative & Trainer, MoneyGram at First Data Corporation
• Trilingual sales, marketing and administrative position at Remtech, Inc.

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Education

• Regis University
• University of Colorado at Boulder
• Universidad de Sevilla

• Smoky Hill High School

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1 more...

Connections

63 connections

Industry

Marketing and Advertising

Websites

• My Company

Bethany Koch’s Summary

Marketing professional with over 15 years experience in international marketing and advertising. Industries include financial services, international transportation, and conservation through sustainable agriculture (coffee, cocoa, fruits, flowers, etc.). Key skills: strategic thinking, international communications, managing and mentoring employees, project and campaign management. Languages: English (native), Spanish (fluent), French (fluent but rusty), Portuguese (read only), Japanese (introductory).

Bethany Koch’s Experience

• Client Relations Manager

  Rainforest Alliance

  (Non-Profit; Non-Profit Organization Management industry)

  April 2006 — Present (3 years 8 months)

  • Manage client relationships, establish protocols and policies, and develop infrastructure for the participation of client companies promoting Rainforest Alliance Certified products worldwide.
  • Consult with companies on communicating sustainability to stakeholders, whether through corporate social responsibility plans or consumer marketing campaigns and advertising, often resulting in sales increases of 10 to 20% within the first year even in mature markets.
  • Supervise Client Relations team and develop staff to improve service and increase effectiveness.
  • Coordinate with market development team in connecting buyers and sellers of certified products.
  • Contribute to discussions of standards and organizational policies related to sustainable agriculture, climate change (carbon credit verification), biofuels and other initiatives.

• President & Director of Marketing

  The Sustainable Coffee Club Company

  (Privately Held; 1-10 employees; Food & Beverages industry)

  February 2003 — December 2006 (3 years 11 months)

  · Created, incorporated, and launched this start-up organic coffee club.
  · Selected and managed vendors to supply raw beans, roast, package and ship coffee.
  · Designed, posted and managed web site for retail sales.
  · Evaluated effectiveness of pay-per-click advertising, online directories and other marketing initiatives.

• Regional Marketing Manager, Caribbean

  Western Union International

  (Public Company; Financial Services industry)

  December 2003 — April 2006 (2 years 5 months)

  · Supervised the local and overseas marketing investments of over 20 Western Union agent partners in the English and French-speaking Caribbean, Central and South America.
  · Developed and managed regional campaigns, promotions, and marketing materials for the region, tailoring each one according to local market needs and global branding requirements.
  · Helped to expand distribution and usage of the Western Union Card loyalty program by over 50%.
  · Supported agents’ need for premiums through supplier management and regional bulk orders.

• Senior Marketing Specialist, Caribbean Region

  FedEx Express

  (Public Company; 10,001 or more employees; FDX; Package/Freight Delivery industry)

  September 1998 — November 2003 (5 years 3 months)

  · Created and implemented marketing campaigns including advertising, promotions, POS, DM, premiums, events and electronic customer communications for the FedEx Caribbean district, including English-, Spanish- and French-speaking islands.
  · Developed annual, regional and market-specific marketing plans.
  · Managed advertising and promotions budget for maximum effectiveness within budget.
  · Ensured that ads and materials met brand and legal requirements.
  · Analyzed results of programs and campaigns, evaluated ROI and effectiveness.
  · Developed business cases for new products, created launch communications.
  · Managed advertising agencies, provided creative briefs, and followed-up to meet timelines.
  · Conducted research for local market economic data, customer satisfaction, and competitor activities; recommended strategies and pricing to meet business plan objectives.
  · Hired, supervised, and mentored Caribbean telemarketing reps. and marketing interns.

• Senior Account Executive, American Express Latin America account

  Ogilvy & Mather

  (Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

  July 1997 — September 1998 (1 year 3 months)

  · Coordinated the development of advertising campaigns and materials for American Express personal cards in Argentina, Brazil, Mexico, Central America and the Caribbean.
  · Assisted Amex marketing managers in determining strategy for each ad or campaign.
  · Developed direct mail packages for Membership Rewards loyalty program in Latin America and Caribbean, including co-branding with rewards partners.
  · Managed internal process to ensure materials met advertising strategy and client goals.

• International Marketing Specialist, MoneyGram Money Transfer

  First Data Corporation

  (Public Company; 10,001 or more employees; FDC; Financial Services industry)

  November 1994 — June 1997 (2 years 8 months)

  · Managed cooperative advertising program for the U.S. Hispanic, Latin American and Caribbean markets, and Caribbean media advertising. 1996 budget of $1.1 million.
  · Coordinated all elements of Hispanic and Caribbean promotions, events, sweepstakes and marketing programs, both in the U.S. and local markets (Honduras, Trinidad, etc.).
  · Presented marketing plans and results to clients, colleagues and management.
  · Analyzed effectiveness of strategies, campaigns and promotions.
  · Assisted in the development and design of Spanish-language advertising materials.
  · Compiled and reported competitor information.

• Bilingual Customer Service Representative & Trainer, MoneyGram

  First Data Corporation

  (Public Company; 10,001 or more employees; FDC; Financial Services industry)

  March 1994 — November 1994 (9 months)

  · Provided courteous, professional, friendly customer service in Spanish & English.
  · Trained local agents to install and operate MoneyGram software.

• Trilingual sales, marketing and administrative position

  Remtech, Inc.

  (Public Company; 11-50 employees; Environmental Services industry)

  May 1992 — March 1994 (1 year 11 months)

  · Represented this Paris-based company at national trade shows and exhibitions.
  · Assisted management to plan and execute marketing activities via print and direct mail.
  · Prepared bids for government and corporate purchases.
  · Provided customer service for clients in the U.S., Canada and Latin America.
  · Developed survey and conducted research to solicit feedback from customers and prospects.

Bethany Koch’s Education

• Regis University

  MBA , Business , 1999 — 2002

• University of Colorado at Boulder

  BA , Business Spanish, Business French, Economics , 1987 — 1991

  Activities and Societies:

  CU World Citizens Club president

• Universidad de Sevilla

  semester abroad , Spanish language and culture , 1990 — 1990

• Smoky Hill High School

  diploma , Spanish, French, music, AP and college-prep courses , 1983 — 1987

  Activities and Societies:

  choir, theater

Additional Information

Bethany Koch’s Websites:

• My Company

Bethany Koch’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch