LinkedInBeth Muehlenkamp Nateghi

Beth Muehlenkamp Nateghi

Marketing Specialist at Patch Products, LLC

Location
Delavan, Wisconsin
Industry
Consumer Goods
Current
  1. Patch Products, LLC,
  2. St. Andrew Parish School
Previous
  1. Patch Products,
  2. Lindstrom Beatty Communications,
  3. Aurora University
Education
  1. Mount Mercy University
Recommendations5 people have recommended Beth
Websites
440connections

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440connections
Patch Products, LLC

Patch Products, LLC

Marketing Specialist

– Present

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Background

Summary

I am an enthusiastic, passionate, organized and driven individual ready for the marketing and promotional opportunities that cross my path. And I am always open to considering new opportunities. I have the experience to assist with projects requiring relationship building, market plan, budget development and consultation, market research and analysis, sales promotion, direct marketing, speaking and presentations, grassroots marketing, web, print and/or broadcast media, social media, public relations, event planning, event logistics, promotional strategies, organization, scheduling, employee relations and management and dependability.

Experience

Marketing Specialist

Patch Products, LLC
– Present (6 months)Beloit, WI

Continuing the work with the dynamic, creative and energetic Patch marketing and art teams through all our partnerships and developing a more collaborative relationship with Patch's sales team for business to business promotions.

New responsibilities, including employee training and task managing, in addition to already existing projects.

Marketing/Public Relations volunteer

St. Andrew Parish School
– Present (4 years)

I volunteer an average of 6 hours per week to help the small private school with market plan development, direct mailings, public relations, press releases, event organization, marketing consultation, newsletter creation, writing, social media, Facebook, displays, photography and more.

St. Andrew Parish School in Delavan, Wisc. is celebrating over 72 years of developing students’ moral and spiritual growth, physical and psychological development, academic and cultural advancement to prepare them as useful, productive and caring Christian citizens of the community. For more information visit www.standrews-delavan.org or call 262-728-6211.

Senior Promotions Coordinator

Patch Products
(9 years)

It is a pleasure to work with a dynamic, creative and energetic marketing and art team at Patch and through all our partnerships.

Created and managed promotions with over 400 radio stations in the USA and Canada. Provided on-air interviews. Used Microsoft Access and Map Points. Radio personality are always a pleasure to work for creative ways to introduce Patch games to listeners and provide entertainment value.

Wrote, edited and tracked online statistics of monthly consumer email. Analyze responses and look to find content that is useful and increases open and click thru rates and improves ROI. I also extensively researched multiple email services such to find the best one for Patch's needs. GoogleDocs, Microsoft Excel

Garnered partnerships with MOPS, Girl Scouts, PlayDate, AASL, Oscar Mayer, Pizza Hut, Ziosk, Curves and others.

Developed promotions for games including popular licenses of N*SYNC, Jeff Foxworthy- You Might Be a Redneck If..., The Jim Henson Company and Clifford.

Developed marketing plan and budget for Million Minute Family Challenge; increased participation 27% after the first year, 70% in 2010 and another 20% in 2012. Specifically increased new troop participation among Girl Scouts by 94% in 2012.

Implemented QR code usage on-package and filmed, directed and edited video content using iMovie.

Patch Products is a family-owned company, leading the toy industry in design, manufacturing and marketing of games, children’s puzzles, preschool toys, creative activities and teaching tools. Since 1985, Patch has developed high-quality, award-winning products that enrich lives by providing fun and interaction. Top-selling brands include Buzzword®, Farkle, What’s Yours Like?®, 5 Second Rule®, Take ‘N’ Play Anywhere™, 3D Sneaky Puzzles®, Don’t Rock the Boat®, Perplexus™, The Game of THINGS…™, Smethport™, Lauri®, Tall-Stacker™ and Wooly Willy®. As its presence grows, Patch continues to focus on innovation in building brands and creating new categories.

Account Manager

Lindstrom Beatty Communications
(1 year)

It was an honor to work with so many people dedicated to women's well-being in body, mind and soul. This position also ignited a renewed interest in health for my family and me.

Managed logistics such as mass mailings, speaking schedules, facility set-up, vendor payments and rentals for six Women's Resource Fairs throughout Chicago and Southern Wisconsin; used Microsoft Word, Microsoft Excel and QuickBooks.

Wrote press releases, secured media coverage and created media reports.

Created Women's Resource Fair standard procedures manual to aid the expansion of the fairs, which attract thousands and generate substantial publicity.

Edited and created posters, postcards, flyers, invitations, letters and Websites using Quark Express.

Special Events and Programs Assistant

Aurora University
(2 years)Williams Bay, WI

It was very exciting to be a part of this emerging concert series and the revival of the George Williams Campus. It is a place rich with history and the concerts have become a must-do Lakes area event.

Managed ticket income and ticket distribution for Music by the Lake. Compiled reports to evaluate success of the season. Used Microsoft Excel, Microsoft Word, Box Office Jr.

Built strong relationships with donors, as well as staff. Delivered personal, timely and accurate service.

Edited and designed numerous brochures, flyers, invitations and letters relating to campus programs; used Microsoft Publisher and Adobe PageMaker.

Assisted in the planning and coordination of professor's retirement celebration, weddings, art gallery receptions, executive meetings and memorial services.

Courses

Independent Coursework

  • Communication Skills for Women
  • Sales Octane
  • Splash Cube
  • Managing Multiple Priorities

Skills

  • Advertising
  • Public Relations
  • Wellness
  • Toys
  • Event Planning
  • Marketing
  • Copywriting
  • Budgets
  • Blog Marketing
  • Grassroots Marketing
  • Sales Promotion
  • Direct Marketing
  • Strategic Partnerships
  • Public Speaking
  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Facebook
  • Social Media Marketing
  • Promotional Solutions
  • Radio Promotions
  • Market Analysis
  • Google Analytics
  • MapPoint
  • Budget Monitoring
  • Integrated Marketing...
  • Consulting
  • Video
  • Organizational...
  • Website Content
  • Press Releases
  • Newsletters
  • Social Media
  • Editing
  • Creative Direction
  • Marketing Strategy
  • Market Research
  • Trade Shows
  • Publicity
  • Market Planning
  • Direct Mail
  • Social Networking
  • Brand Development
  • Brand Awareness
  • Event Management
  • Brand Management
  • Email Marketing
  • Online Marketing
  • Photography
  • See 34+  See less

Education

Mount Mercy University

BA, Pulblic Relations, Communications

Activities and Societies: PRSSA

Mount Mercy University

Bachelor of Arts (B.A.), Public Relations and Communications, Summa cum Laude

Activities and Societies: Presidential Scholar, Dean's List, President of PRSSA Chapter, Drama Club, 30-Hour Famine Organizer

University of Wisconsin-Stevens Point

International/Global Studies, 4.0

Activities and Societies: Spent one semester studying and experiencing the culture of Fiji, Australia and New Zealand.

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