Internet Professional
Greater St. Louis Area
- Current
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- Senior VP, Digital at Fleishman-Hillard
- Past
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- Executive Producer at Sporting News
- Creative Director at Primary Network
- Graphics Supervisor at St. Louis Science Center
- Education
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- Southern Illinois University, Edwardsville
- Recommended
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3 people have recommended Beth - Connections
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136
connections
- Industry
- Internet
- Websites
Beth Jatcko’s Summary
• Client relations management in the digital space for Fortune Ten company.
• Manage the conceptual and structural direction, implementation, launch, and maintenance of Websites, from small to those with 100,000-plus pages generated from database-driven systems
• Provide creative solutions in front-end interface design, navigation, site structure, and branding
• Ten years leading national, award-winning Internet sites
• Six years experience in E-commerce and shopping cart environments
• Knowledge in utilizing traffic report metrics, focus groups and online surveys to assess success
• A unique industry talent, savvy in design and marketing with strong knowledge of technology
Beth Jatcko’s Specialties:
• Manage digital teams including programmers, developers and designers
• Managed Team Lowe's Racing Website, featuring NASCAR 2007 Nextel Cup Champion, Jimmie Johnson: www.LowesRacing.com
• Provide high-level creative direction
• Participate with leadership to plan overall Internet direction
• Apply E-commerce marketing expertise
• Assess site traffic metrics, focus groups, and online surveys
• Coordinate with sales team on major agency clients
Beth Jatcko’s Experience
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Senior VP, Digital
Fleishman-Hillard
(Public Company; OMC; Public Relations and Communications industry)
December 2007 — Present (1 year 8 months)
Managing Internet projects, processes and client relations.
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Executive Producer
Sporting News
(Privately Held; 51-200 employees; Internet industry)
1997 — 2007 (10 years)
• Manage production team, up to 17 employees
• Manage Team Lowe's Racing Website, featuring NASCAR 2007 Nextel Cup Champion, Jimmie Johnson: www.LowesRacing.com
• Provide high-level creative direction
• Participate with leadership to plan overall Internet direction
• Apply E-commerce marketing expertise
• Assess site traffic metrics, focus groups, and online surveys
• Coordinate with sales team on major agency clients -
Creative Director
Primary Network
(Internet industry)
1996 — 1997 (1 year)
• Designed and project managed Websites for MasterCard, KMOX, Schnucks, and Mercy Health Systems
• Developed brand identity program for company, including logo, advertising, packaging and Website
• Managed team of three graphic designers and Web developers -
Graphics Supervisor
St. Louis Science Center
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
1990 — 1995 (5 years)
• Project managed design of 3-D environmental graphics, including concept development through installation
• Created graphic programs for six new galleries during major expansion of the nationally ranked institution
• Managed departmental budget, and supervised print designer and exhibit installer
Beth Jatcko’s Education
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Southern Illinois University, Edwardsville
BFA , Double major in Fine Art and Graphic Design , 1982 — 1987
GPA 4.8/5.0, V.P. and Provost Scholarship Award recipient
Additional Information
Beth Jatcko’s Websites:
Beth Jatcko’s Interests:
Create and show artwork featuring fiber and mixed media sculpture: www.Jatcko.com/art Avid gardener: www.Jatcko.com/design/gardendesign.html
Beth Jatcko’s Honors:
Sporting News National awards during my tenure:
Yahoo! Internet Life Best Golf Site, GOLF Online; 1999 Webby Best Sports Site, People’s Choice; 1998 ASME Best New Web Site, 1998 National Magazine Award, General Excellence - New Media
Beth Jatcko’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
