Bernadette Martin

Current

Career Transition Brand Strategist and Founder at Visibility Branding, LLC
Facilitator at HEC Executive MBA

Past

Reach Brand Strategist Certification Facilitator at Reach Communications
Marketing Communications Manager at Capital Stream, Inc
Director New Business Development at GES Exposition Services

Tour Director at Tauck World Discovery
General Manager Saatch & Saatchi Direct at Saatchi & Saatchi
Conference Manager at Euromoney
Marketing Executuve at American Express

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Education

Thunderbird, School of Global Management
California State University-Northridge

Recommended

16 people have recommended Bernadette

Connections

432 connections

Industry

Professional Training & Coaching

Websites

Bernadette Martin’s Summary

Bernadette Martin, Founder of Visibility Branding, LLC is a Career Transition Brand Strategist where she helps individuals develop an online and offline strategy to build and express their professional and personal brand. She delivers career development workshops to groups in corporate and academic environments as well as 1:1 sessions in virtual and onsite locations.Clients include professionals across any industry sector, entrepreneurs, MBA graduates, coaches and consultants. As host of the Visibility Branding Webinar Series she interviews authors and experts on topics related to career development, personal branding, social networking and 2.0 technology. She is the upcoming author of "I Need a Branded Bio, Now What?" Messaging Your Story Online and Offline.

A 15 year career in brand management took her to Asia, Europe and the U.S., holding senior level positions in corporate, agency and academic environments. In 2002, she transitioned from working with product and service brands to "people" brands and founded her company Visibility Branding.

Bernadette holds an MBA and certification as a Reach Personal Brand Strategist. She is President of the Thunderbird Alumni Association, Vice President of the American University Clubs of France and member of the European Professional Women's Network. She is featured in the books Career Distinction and Réussir sa Carrière and was interviewed at the Global Telesummit: Brand You World.

She has delivered workshops and courses at INSEAD, HEC Executive MBA, American Chamber of Commerce, AMA - American Management Association/MCE Management Center Europe, IABC, Schiller University, ParisTech, AUP, ISM, ABS, and European Professional Women's Network.

Brands she has worked with include Procter & Gamble, Ford, Saatchi & Saatchi, Chanel, Nortel, IBM, Boston Scientific, Cisco, Goldman Sachs, American Express, Citibank, Merck, DHL, Jaguar, Nestle, Hennessey, Jacobs Suchard, Tauck World Discovery and GES Exposition Services.

Bernadette Martin’s Specialties:

Personal Branding for Individuals and Entrepreneurs, Online Identity, Strategic Offline and Online Networking, Coaching and Consulting for Individuals and Entrepreneurs, Resumes, CV, Bio, Online Professional Portfolio, Aligning Online and Offline Brand Messaging, Marketing and Branding for Entrepreneurs, Solopreneurs, Consultants, Coaches

Bernadette Martin’s Experience

Career Transition Brand Strategist and Founder

Visibility Branding, LLC

(Professional Training & Coaching industry)

October 2004 — Present (4 years 10 months)

As a Career Transition Brand Strategist I work with individuals in career transition and entrepreneurs in developing a strategy to build and express their professional and personal brand online and offline. Clients include professionals across any industry sector, MBA participants and entrepreneurs such as coaches, consultants, musicians and artists.

I am located in Paris, however, I work virtually with individuals and groups across the globe. To support individual sessions I run a series of group telewebinars with guest experts where we address topics related to the marketing and branding challenges faced by entrepreneurs and individuals in career transition.

Additionally, I hold workshops at several of the top MBA schools in Paris on Personal Branding, Online Identity and the Brand Tool Kit.

Contact me to schedule a complimentary assessment to identify your challenges, needs and aspirations and how we might work together to achieve your goals.
Facilitator

HEC Executive MBA

(Higher Education industry)

2004 — Present (5 years)

Deliver workshops on Personal Branding and Online Identity to HEC MBA and HEC Executive MBA participants
Reach Brand Strategist Certification Facilitator

Reach Communications

(Privately Held; 11-50 employees; Professional Training & Coaching industry)

2006 — 2007 (1 year)

* Deliver the Reach Personal Brand Strategist Certification via teleseminar and webinar to participants all over the world. Methodology is a comprehensive, three-step process for uncovering, communicating and nurturing your personal brand. Program is over a 12 week period involving participants who are Coaches, Consultants and Human Resource Professionals. Personal Branding applies to entrepreneurs, small business owners, executives, professionals and job-seekers. See www.reachcc.com for details.
Marketing Communications Manager

Capital Stream, Inc

(Privately Held; 51-200 employees; Information Technology and Services industry)

2000 — 2001 (1 year)

Responsible for driving brand identity throughout all internal and external communications programs for Capital Stream's hosted e-commerce solution for the commercial finance market. Additionally, developed marketing collateral, sales tools and sales presentations, lead development programs and online and offline advertising campaigns. Externally, managed affiliated agency relationships in creating marketing programs, and internally, worked closely with Sales, Client Service and Product Management.
Director New Business Development

GES Exposition Services

(Public Company; 1001-5000 employees; VVI; Events Services industry)

1999 — 2000 (1 year)

Developed and identified new avenues and opportunities for existing and new lines of business for leading provider of trade show and event services. Involved analysis and evaluation of market situation, competitive environment and future market trends. Provided marketing expertise and collateral to support sales team.Generated leads and new business for online interactive service offering.
Tour Director

Tauck World Discovery

(Privately Held; 201-500 employees; Leisure, Travel & Tourism industry)

1991 — 1998 (7 years)

Directed exclusive domestic and international tours. Managed all tour components and advised on product enhancements and revisions. Established productive working relationships with hotels, airlines, resorts, attraction facilities and destination service organizations. Conducted travel agency seminars and consumer presentations. Trained tour directors on select itineraries.
General Manager Saatch & Saatchi Direct

Saatchi & Saatchi

(Public Company; 201-500 employees; PUB; Marketing and Advertising industry)

1987 — 1990 (3 years)

Established full service direct marketing agency in Asia. Responsible for new business development, client management, strategic planning, and development of marketing campaigns. Hired and managed a team of eight full time and twenty part time staff.. Grew client base acquiring accounts such as Procter & Gamble, Ford, DHL, Jaguar, Nestle, Citicorp, KLM Airlines, Jardine Riche Monde, Jacobs Suchard and other multi-national corporations.
Conference Manager

Euromoney

(Public Company; 501-1000 employees; Publishing industry)

1987 — 1988 (1 year)

Organized and produced high level financial conferences in Europe for major Financial Publishing & Communications Corporation. Managed conference press relations, on-site events, arranged top-level speakers and sold and negotiated sponsorship. Proposals presented to senior representatives from multi-national organizations, financial corporations and government authorities.
Marketing Executuve

American Express

(Public Company; 10,001 or more employees; AXP; Financial Services industry)

1985 — 1987 (2 years)

Developed direct marketing campaigns B2B and B2C for financial products and services such as travelers checks, the Gold and Green American Express card and money orders. Provided marketing expertise and collateral to support sales team.

Bernadette Martin’s Education

Thunderbird, School of Global Management

MBA , Marketing , 1984 — 1985
California State University-Northridge

Bachelor , French

Activities and Societies:

Junior Year abroad in Aix-en-Provence

Additional Information

Bernadette Martin’s Websites:

Bernadette Martin’s Interests:

Long Distance swimming and running - 4 marathons, Swing Dancing, Mountain and Trail Running

Bernadette Martin’s Groups:

President - Thunderbird Alumni Association French Chapter
Vice President - American University Club of France (AUC)
European Professional Womens Network (EPWN)
International Association of Business Communicators (IABC)
Toastmasters International
Forever in France
Meetup Entrepreneurs Group
Meetup Runners Group