Invited Expert at W3C - Open Web Education Alliance
Greater Atlanta Area
- Current
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- Invited Expert at W3C - Open Web Education Alliance
- President Emeritus at AIGA Atlanta
- Owner at Iconologic
- Past
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- CEO at BrainSandwich
- Interface Architect at S1 Corporation
- Technical Project Manager at Copeland Hirthler Design + Communications
- Education
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- Georgia Institute of Technology
- Recommended
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5 people have recommended Ben - Connections
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connections
- Industry
- Design
- Websites
Ben Friedman’s Summary
Iconologic is a 25-year old brand design firm based in Atlanta, Georgia. We design profound connections between our clients and the people who will ultimately grow their businesses.
However, we are not for everyone. Our clients understand that the story they tell, the experience they become and the image they embody must be designed with the same daring as the product they create. Risk is crucial to the process, and fearlessness brings great rewards.
Point-of-View
Our work—and our success—springs from a few deeply held beliefs.
Your audience has better things to do. They are not necessarily interested in you, and they are probably less interested in your brand. But, like all of us, they enjoy a good story, they are drawn to beauty, they want to know the facts, they like a little controversy, they respond to new experiences, and they aspire to a better life. We design for real people with full lives, not brand targets.
People connect through intellect and emotions. We create stories, experiences and images that make people think and feel. Consequently, our process is both rational and intuitive, addressing strategic and creative concerns in equal measure.
Truth sells. People easily distinguish the genuine from the contrived. We tell the truth about our clients—who they are and what they provide, and about their audience—who they are and what they long for. The magic is in how truth is expressed.
Clients
We are proud of our many long-term client relationships with significant corporations, places and cultural institutions throughout the world:
* André Benjamin
* Auburn University
* BASF
* The Coca-Cola Company
* Cooper Carry
* C.R. Bard
* Flagler Development
* International Olympic Committee
* Kilpatrick Stockton, LLP
* Kodak
* The Republic of Trinidad & Tobago
* The cities of Istanbul, Klagenfurt & Stockholm
* Torino Committee for the Olympic Games
* United Way
* UPS
Ben Friedman’s Specialties:
Strategic:
Stakeholder research
Brand development labs
Brand strategy and positioning
Web strategy
Product positioning and launch
Media planning and placement
Design:
Naming
Writing/Content
Brand identity
Graphic standards and systems
Interactive (design and development)
Advertising
Environments
Packaging
Video & Film
Direct mail
Event design
Speechwriting
Ben Friedman’s Experience
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Invited Expert
W3C - Open Web Education Alliance
(Non-Profit; Internet industry)
June 2009 — Present (6 months)
This is a public Incubator Group established by the W3C, with a charter to help build an organization around Web development education.
http://www.w3.org/2005/Incubator/owea/wiki/Main_Page -
President Emeritus
AIGA Atlanta
(Non-Profit; Design industry)
2002 — Present (7 years )
Not my day job but sometimes feels like it.
AIGA is The Professional Association For Design
http://www.aiga-atl.org (local chapter)
http://www.aiga.org (national chapter) -
Owner
Iconologic
(Privately Held; 11-50 employees; Design industry)
January 2001 — Present (8 years 11 months)
Risk more. Presume intelligence. Inspire emotion. Sell the truth.
40 Inwood Circle NE
Atlanta, GA 30309
404.260.4500
http://www.iconologic.com -
CEO
BrainSandwich
(Privately Held; 11-50 employees; Internet industry)
January 2000 — January 2001 (1 year 1 month)
BrainSandwich merged with Copeland Hirthler to form a new company called Iconologic.
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Interface Architect
S1 Corporation
(Public Company; 501-1000 employees; sone; Computer Software industry)
January 1998 — January 1999 (1 year 1 month)
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Technical Project Manager
Copeland Hirthler Design + Communications
(Privately Held; 11-50 employees; Design industry)
January 1997 — December 1997 (1 year )
Ben Friedman’s Education
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Georgia Institute of Technology
- Activities and Societies:
- Sigma Phi Epsilon, Ultimate Frisbee Club Team
Additional Information
Ben Friedman’s Websites:
Ben Friedman’s Interests:
anything athletic (playing or watching) computers
Ben Friedman’s Groups:
AIGA,
K-Swiss Tennis,
Wine Enthusiasts Club,
Sigma Phi Epsilon
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Brand 3.0 -
AIGA | the professional association for design -
AIGA_ATLANTA
Ben Friedman’s Contact Settings
Interested In:
- getting back in touch
