Barthelemy Garnier

Barthelemy Garnier

Marketing Communication Project Lead at Apple Latin/South America, Miami, FL

Paris Area, France

Current
  • Latin America Marketing Specialist at Apple
Past
  • EMEA Marketing Communication Project Manager at Apple Inc.
  • Student Brand Manager at Red Bull
  • Marketing Coordinator Canada /USA at Duo Display
  • Sales & Marketing Assistant at Berentzen Gruppe AG
  • Export Mission in China, Project Manager at Miclo spirits, B&R Wine & Sommer Orange Bitter
  • Project Manager at Alsace Development Agency
  • Direct Marketing at SFR
  • Customer Service Assistant at Wrigley
  • Customer Service Assistant at Sports Haven
Education
  • Concordia University
  • Ecole supérieure de Commerce de Lille
  • René Cassin - Strasbourg
  • Bartholdi
Connections
281 connections
Industry
Marketing and Advertising

Barthelemy Garnier’s Summary

Barthelemy Garnier’s Specialties:

International Marketing, Merchandising, Project Managing, International Management, Launches, Opening, Installations, Product Launch Strategy, Adaptation, Localization, Production...


Barthelemy Garnier’s Experience

  • Latin America Marketing Specialist

    Apple

    (Public Company; AAPL; Computer Hardware industry)

    March 2008Present (1 year 5 months)

    MIAMI, FL

    • Runnning the implementation of a worldwide store-in-store program in Latin American retailers

    • Development of tools, programmes and signage for the assisted sales channel (namely APR) inlight of the corporate strategy and the specific segment business needs

    • Management of 3 American & European agencies involved in localisation, fulfillment and merchandising

    • Kept key relationships with US Marcom team, country Marcom managers, Worldwide Product Marketing & Market Development teams, European & US Legal teams plus other external vendors

  • EMEA Marketing Communication Project Manager

    Apple Inc.

    (Public Company; AAPL; Computer Hardware industry)

    May 2007February 2008 (10 months)

    PARIS / LONDON

    • Ensure product collateral material & merchandising programmes support both corporate strategy and European business objectives by running the product launch strategy (incl. adaptation, localization, production and shipment of the collateral material to the channel)

    • Briefing, follow up and management of external localization, artwork designer, production & shipment agencies (4 UK based agencies) in a highly pressurized environment.

    • Implementing worldwide store-in-store program in 100 retailers across Europe

  • Student Brand Manager

    Red Bull

    (Privately Held; 51-200 employees; Sports industry)

    November 2005April 2007 (1 year 6 months)

    LILLE / MONACO

    • Responsible for identifying & exploiting opportunities to build the Red Bull brand image

    • Sold the products & organize different kinds of events

    • Organized the Red Bull Paper Wings in Lille, a worldwide paper plane contest

  • Marketing Coordinator Canada /USA

    Duo Display

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    April 2006September 2006 (6 months)

    MONTREAL, CANADA

    • Created marketing & promotional material, brochures, prices and presentation materials

    • Managed & implemented direct marketing programs (seasonal promotions, campaigns, newsletters)

    • Provided Customer Service and Follow-up & ccoordinated special events and trade Shows

  • Sales & Marketing Assistant

    Berentzen Gruppe AG

    (Privately Held; 51-200 employees; Wine and Spirits industry)

    September 2005April 2006 (8 months)

    LILLE / BRUSSELS

    • Coordinated the launch of Puschkin vodkas on the French market & the prospection of new customers

  • Export Mission in China, Project Manager

    Miclo spirits, B&R Wine & Sommer Orange Bitter

    (Privately Held; 11-50 employees; Wine and Spirits industry)

    January 2005April 2005 (4 months)

    BEIJING / YANTAI / QINGDAO, CHINA

    • Represented and promoted Miclo spirits, B&R Wine & Sommer Orange Bitter within Chinese market

    • Created & implemented strategic commercial management following products launch on Chinese market

  • Project Manager

    Alsace Development Agency

    (Government Agency; 11-50 employees; International Trade and Development industry)

    May 2004July 2004 (3 months)

    BEIJING, CHINA

    • Helped French companies to develop their activities abroad & to enter the Chinese market

    • Developed partnerships between French & Chinese Universities & organized an “Alsatian week” in Beijing

  • Direct Marketing

    SFR

    (Privately Held; 5001-10,000 employees; SFR; Telecommunications industry)

    April 2004April 2004 (1 month)

    PARIS

    • Participated in direct marketing campaigns for promotions

  • Customer Service Assistant

    Wrigley

    (Public Company; 10,001 or more employees; WWY; Consumer Goods industry)

    February 2004February 2004 (1 month)

    BIESHEIM

    • Assisted customers, created export procedures, studied the customs & SAP

  • Customer Service Assistant

    Sports Haven

    (Privately Held; 1-10 employees; Sports industry)

    July 2002August 2002 (2 months)

    DETROIT, MI, USA

    • Assisted clients & delivery man


Barthelemy Garnier’s Education

  • Concordia University

    MBA , Marketing, Project Management, Leadership, Event Management , 20082009

    MBA Program at John Molson School of Business (JMSB), Concordia University, Montreal, QC, Canada

  • Ecole supérieure de Commerce de Lille

    Master , International Master in Management , 20052009

    Lille - Paris Graduate School of Management – ESC LILLE – 100% courses in English

    Master degree program in international management and business studies

    Activities and Societies:
    >

    • ESC Sports Association – Managed the Events, Communication, & Logistics (budget: $130,000)

    • ESC Golf Trophy – (biggest golf competition in the North of France) - Vice President

    • Wine Tasting Association – Champagne sales & promotion manager (2150 bottles sold in 2006)

    • Investment Club Transac’Invest – ESC Lille - Member
  • René Cassin - Strasbourg

    Bachelor , International Trade , 20032005

  • Bartholdi

    A Level , Economics , 19992004


Additional Information

Barthelemy Garnier’s Interests:

Travels Sports (10 years tennis competition, rugby, basket-ball, golf, snowboard), Music (sound designer, dj)

Barthelemy Garnier’s Honors:

•First Certificate of Cambridge
•TOEFL (Score 580/670)
•ZDfB (Business German Certificate)
•ECDL (European Computer Driving Licence) awarded


Barthelemy Garnier’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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