
Marketing Communication Project Lead at Apple Latin/South America, Miami, FL
Paris Area, France

Marketing Communication Project Lead at Apple Latin/South America, Miami, FL
Paris Area, France
International Marketing, Merchandising, Project Managing, International Management, Launches, Opening, Installations, Product Launch Strategy, Adaptation, Localization, Production...
(Public Company; AAPL; Computer Hardware industry)
March 2008 — Present (1 year 5 months)
MIAMI, FL
• Runnning the implementation of a worldwide store-in-store program in Latin American retailers
• Development of tools, programmes and signage for the assisted sales channel (namely APR) inlight of the corporate strategy and the specific segment business needs
• Management of 3 American & European agencies involved in localisation, fulfillment and merchandising
• Kept key relationships with US Marcom team, country Marcom managers, Worldwide Product Marketing & Market Development teams, European & US Legal teams plus other external vendors
(Public Company; AAPL; Computer Hardware industry)
May 2007 — February 2008 (10 months)
PARIS / LONDON
• Ensure product collateral material & merchandising programmes support both corporate strategy and European business objectives by running the product launch strategy (incl. adaptation, localization, production and shipment of the collateral material to the channel)
• Briefing, follow up and management of external localization, artwork designer, production & shipment agencies (4 UK based agencies) in a highly pressurized environment.
• Implementing worldwide store-in-store program in 100 retailers across Europe
(Privately Held; 51-200 employees; Sports industry)
November 2005 — April 2007 (1 year 6 months)
LILLE / MONACO
• Responsible for identifying & exploiting opportunities to build the Red Bull brand image
• Sold the products & organize different kinds of events
• Organized the Red Bull Paper Wings in Lille, a worldwide paper plane contest
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2006 — September 2006 (6 months)
MONTREAL, CANADA
• Created marketing & promotional material, brochures, prices and presentation materials
• Managed & implemented direct marketing programs (seasonal promotions, campaigns, newsletters)
• Provided Customer Service and Follow-up & ccoordinated special events and trade Shows
(Privately Held; 51-200 employees; Wine and Spirits industry)
September 2005 — April 2006 (8 months)
LILLE / BRUSSELS
• Coordinated the launch of Puschkin vodkas on the French market & the prospection of new customers
(Privately Held; 11-50 employees; Wine and Spirits industry)
January 2005 — April 2005 (4 months)
BEIJING / YANTAI / QINGDAO, CHINA
• Represented and promoted Miclo spirits, B&R Wine & Sommer Orange Bitter within Chinese market
• Created & implemented strategic commercial management following products launch on Chinese market
(Government Agency; 11-50 employees; International Trade and Development industry)
May 2004 — July 2004 (3 months)
BEIJING, CHINA
• Helped French companies to develop their activities abroad & to enter the Chinese market
• Developed partnerships between French & Chinese Universities & organized an “Alsatian week” in Beijing
(Privately Held; 5001-10,000 employees; SFR; Telecommunications industry)
April 2004 — April 2004 (1 month)
PARIS
• Participated in direct marketing campaigns for promotions
(Public Company; 10,001 or more employees; WWY; Consumer Goods industry)
February 2004 — February 2004 (1 month)
BIESHEIM
• Assisted customers, created export procedures, studied the customs & SAP
(Privately Held; 1-10 employees; Sports industry)
July 2002 — August 2002 (2 months)
DETROIT, MI, USA
• Assisted clients & delivery man
MBA , Marketing, Project Management, Leadership, Event Management , 2008 — 2009
MBA Program at John Molson School of Business (JMSB), Concordia University, Montreal, QC, Canada
Master , International Master in Management , 2005 — 2009
Lille - Paris Graduate School of Management – ESC LILLE – 100% courses in English
Master degree program in international management and business studies
Bachelor , International Trade , 2003 — 2005
A Level , Economics , 1999 — 2004
Travels Sports (10 years tennis competition, rugby, basket-ball, golf, snowboard), Music (sound designer, dj)
•First Certificate of Cambridge
•TOEFL (Score 580/670)
•ZDfB (Business German Certificate)
•ECDL (European Computer Driving Licence) awarded