Bart Verhaert

Current

• Senior Strategic Consultant at Belgacom SA

Past

• Web Channel Manager at Proximus
• Group Product Manager Web and Mobile Portal at Belgacom Mobile SA
• Senior Product Manager ad interim Web and Mobile Portal at Belgacom Mobile SA

• Product Manager Web and Mobile Portal at Belgacom Mobile SA
• Group Product Manager Mobile Data Group at Belgacom Mobile SA
• Business Development Manager Internet & MultiMedia at Telenet NV
• International Marketing Director at Translease International NV (Part of ALNISAID NV)
• Commercial & Marketing Director at Mediatel SA, GREECE (part of ALNISAID NV)
• Management Trainee at NTC Europe BV, Holland (Part of ALNISAID NV)
• Sales and Marketing Executive Industrial Acids Department at Caldic NV

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7 more...

Education

• Henley Management College
• Universiteit Antwerpen
• 'Karel de Grote' Hogeschool Antwerpen

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Connections

226 connections

Industry

Telecommunications

Bart Verhaert’s Summary

MBA graduate with significant international Strategy, Marketing and General Management experience involving People Management and experience in setting up new things (Business Development), is now looking for a new more internationally oriented challenge in Strategy and/or Marketing.

After working in Greece for 3,5 years where I participated in setting up and leading a joint venture (1995 – 1998) and was involved in setting up operations across the world and in creating a turnaround in the Swedish operation, I returned to Belgium in order to take on the coordination of all Marketing activities across the company’s affiliates worldwide. Next I moved to Telenet, in order to check my worth in big organisation, where I was hired to do Business Development for the Internet and MultiMedia department. After 14 months I was headhunted to go and work at Belgacom Mobile (Proximus). At Proximus I also got selected for the Vodafone Global Leadership Programme, consisting of an enduring selection process to identify the worldwide High-Potentials for future “Global Leaders” at Vodafone, which sponsored a distance learning MBA from which I graduated in October 2005.
In 2006 I got a job at Belgacom Group as a Senior Strategic Consultant in order to analyse new business opportunities at group level, covering mobile, fix, internet and TV next to more potentially disruptive opportunities. I have also worked on the bid process for the Second Mobile License in Qatar, which has given me some interesting experiences in doing business in the Middle-East.

Bart Verhaert’s Experience

• Senior Strategic Consultant

  Belgacom SA

  (Public Company; 10,001 or more employees; BELG; Telecommunications industry)

  October 2006 — Present (2 years 10 months)

  -Worked on the bid process for obtaining the second mobile license in Qatar.
  -Identify, analyse and evaluate important potential new growth opportunities for Belgacom Group in the telecoms sector or related industries.
  -Lead “opportunity” teams for defining and evaluating business plans for such opportunities.
  -Management of the complete process for analysing new opportunities, which consists of different elements: strategic positioning, market- and technology evolutions, technological- and customer needs, identification of the most important value elements and risks, evaluation of potential partnerships, spreading correct information towards parties involved and principal shareholders.
  -Assisting in the development of the Belgacom Group’s medium to long term growth portfolio.
  -Stimulate innovative thinking and innovation within Belgacom Group
  -Reporting to the Chief Strategy Officer, member of the BMC.

• Web Channel Manager

  Proximus

  (Privately Held; 1001-5000 employees; Wireless industry)

  March 2006 — September 2006 (7 months)

  -By establishing a WEB strategy contribute to the channel strategy and the CMD operational plan. Translate the strategy into specific operational objectives and assure the achievement thereof.
  -Coordination of web initiatives together with other departments and provide input/ knowledge/ support with regard to online communication and (technological) investments in web activities on a company level.
  -Sponsorship of web specific projects which are required to achieve the team specific objectives or that contribute to an overall improvement in efficiency.
  -Select, lead, coach, motivate and evaluate team members ( 6 – 9 ) in order to create an environment that encourages creativity, skill- building, sense of quality and responsibility and to ensure that the work is done according to agreed standards.
  -Report on WEB specific business performance and progress status and take ownership of any corrective actions coming out of these reports
  -Reporting to the Senior Channel Manager.

• Group Product Manager Web and Mobile Portal

  Belgacom Mobile SA

  (Privately Held; 1001-5000 employees; Wireless industry)

  November 2003 — March 2006 (2 years 5 months)

  -Due to a reorganisation the whole WEB and Mobile Portal Team
  was moved under another Senior Manager. Responsibility
  remains the same, only reporting line has changed.
  -Reporting to the Enablers Senior Products Manager.
  -Active participation in Servicing Management Study determining how Proximus could use Servicing as a key differentiator. Mainly involved in the web aspects thereof and the establishment of a web strategy.
  -Responsibilities same as below.

• Senior Product Manager ad interim Web and Mobile Portal

  Belgacom Mobile SA

  (Public Company; 1001-5000 employees; Wireless industry)

  December 2003 — October 2004 (11 months)

  -People Management responsibilities over 13 Team Members.
  -Team is responsible for all applications that exist on the Proximus Website, the Dealer Website and the product offering on the Proximus WAP Portal (Vodafone Live!).
  -Main responsibilities in the product development area, consisting of the requirement definition, development coordination and testing.
  -Responsibility of the user experience and applications on WEB (www.proximus.be + Dealer Website) and WAP (Vodafone Live!), including the integration of the Vodafone Live! offer on the WEB.
  -Team is also responsible for the tools that are used for publishing and the establishment of the web as a full part of the product development process.
  -Product Managers in team also are responsible for the more technical monitoring and KPIs of products.
  -Reporting to Products and Services Senior Manager

• Product Manager Web and Mobile Portal

  Belgacom Mobile SA

  (Public Company; 1001-5000 employees; Wireless industry)

  July 2003 — November 2003 (5 months)

  -After re-organisation and dismantling of Mobile Data Group, became responsible for projects related to Web and Mobile Portal products such as: Java downloads, IVR downloads, tones, music, …
  -Determining the above mentioned product offering, playing a role in the full marketing definition of the product and contribute in the go-to-market strategy for the products.
  -Including daily follow-up of the product performance and making necessary interventions to improve it.
  -Working on more strategic studies such as, establishment of a BMB E-Strategy, Study on IP centric services (SIP, VoIP, …)
  -Reporting to Senior Manager Web and Mobile Portal, Products and Services Department

• Group Product Manager Mobile Data Group

  Belgacom Mobile SA

  (Public Company; 1001-5000 employees; Wireless industry)

  December 2000 — June 2003 (2 years 7 months)

  -Responsible for group of Mobile Data products and Product Managers, from concept to launch and life-cycle management.
  -Products include LBS, Ringtones and Logos, Information Services, M-Commerce, GPRS, Mobile Payments, …
  -All products are targeted towards the Residential Markets, and need to be integrated into the Multi-Access Portal (WAP, SMS, WEB).
  -Product responsibility consisted of the management of the full marketing track (Product definition from concept to launch, marketing planning, segmentation, targeting, positioning and the 4P’s)
  -Daily commercial product follow-up, including acting to improve product performance.
  -Reporting to the Mobile Data Group Marketing Manager

• Business Development Manager Internet & MultiMedia

  Telenet NV

  (Public Company; 1001-5000 employees; Telecommunications industry)

  October 1999 — November 2000 (1 year 2 months)

  -Responsible for investigating new opportunities for Telenet’s Internet & MultiMedia Division, including New Technologies and discussing partnerships with possible Partners (High Level)
  -Working closely together with Product Management in order to discuss the “products” market fit and the possible marketing approach, preparation of a full marketing plan and relevant business cases.
  -Reporting to Internet & MultiMedia Director and to Strategy and Business Development Director
  -Projects include Voice over IP, Unified Messaging, E-Commerce, Application Service Provisioning, Wireless Internet etc.

• International Marketing Director

  Translease International NV (Part of ALNISAID NV)

  (Privately Held; 51-200 employees; Telecommunications industry)

  October 1998 — September 1999 (1 year)

  -Member of Board of Directors of Mediatel S.A. GREECE
  -Reporting directly to company owner
  -Responsible for co-ordinating all marketing activities of all affiliates worldwide. Included extensive travelling to visit affiliates on a regular basis.
  -Responsibilities consisted of preparing the local marketing plans and consolidating them. During local visits, assisting the locals in developing new products and bringing them to the market, making use of the 4 P’s. Extensive negotiations with local partners for developing new products, including media partners for promotional activities.
  -Also established unified reporting tools for daily consolidation at “group” level.
  -Countries supervised included: Taiwan, Morocco, Sweden, Singapore, Indonesia, and Greece.
  -Assisting in establishing new companies and ventures worldwide.
  -Responsible for purchase of CTI equipment.
  -Involved in new projects: researching the feasibility of Internet Telephony and Voice over IP.

• Commercial & Marketing Director

  Mediatel SA, GREECE (part of ALNISAID NV)

  (Privately Held; 51-200 employees; Telecommunications industry)

  January 1995 — September 1998 (3 years 9 months)

  -Company owned for 50 % by NTC Worldwide B.V. (Holland). Part of the ALNISAID N.V. Group of Companies (Belgium)
  -Member of the Board of Directors, moved to Greece on expatriate basis, to represent non-Greek shareholders.
  -Closely involved in company setup and all activities, including marketing, finance and administration.
  -Responsible for all Marketing activities and Product Development. Including complete management of the 4 P’s and daily product follow-up and undertaking corrective actions.
  -Negotiations with local media partners for advertising and product development purposes, management of the communication plan.
  -Reporting to Greek Managing Director and Shareholders.
  -Involved in starting similar companies overseas for ALNISAID N.V. such as the Singapore, Taiwan and Morocco Operations.
  -Supervising the Swedish Operation from Greece.
  -Assisted in opening new markets worldwide.
  -Responsible for the purchase of CTI equipment for all affiliates worldwide.

• Management Trainee

  NTC Europe BV, Holland (Part of ALNISAID NV)

  (Privately Held; 51-200 employees; Telecommunications industry)

  August 1994 — December 1994 (5 months)

  -Hired and trained to setup and work for Mediatel S.A.
  -Designed and maintained Marketing Information System for advertising control.
  -Responsible for Accountants controls in Scandinavian affiliates.
  -Reporting to shareholders.

• Sales and Marketing Executive Industrial Acids Department

  Caldic NV

  (Privately Held; 201-500 employees; Chemicals industry)

  January 1994 — June 1994 (6 months)

  -Responsible for Market Research on possibilities for chemicals in agricultural sector with the aim of developing a new Market Niche for CALDIC N.V.
  -Contact existing and potential clients
  -Reporting to Manager for Industrial Acids

Bart Verhaert’s Education

• Henley Management College

  B+ , MBA , 2002 — 2005

• Universiteit Antwerpen

  Passed , Applied Economic Sciences, Major Marketing , 1991 — 1993

• 'Karel de Grote' Hogeschool Antwerpen

  Marketing 1988 — 1990

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