
Marketing and Advertising Consultant and Contractor
West Palm Beach, Florida Area

Marketing and Advertising Consultant and Contractor
West Palm Beach, Florida Area
(Privately Held; 1-10 employees; Financial Services industry)
November 2001 — 2008 (7 years )
eCommerce Marketing Consultant working closely within a team, including technical and sales support, to allow the client experience to be productive and rewarding
· Develop Marketing Plans for a series of financial websites
· Implement affiliate programs
· Optimize SE rankings
· Coordinate the launch of sites
· Created direct mail programs (email and snail mail)
· Market research and analysis to recommend functionality and product offerings
· Monitoring of sites traffic and spending daily
· Continuous monitor and improvement of the sites?
· Marketability to buyers
· Work with technical and creative staff to achieve departmental goals
1970 — 1974